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This contains a collection of my design works in retail, product, brand and marketing with Shell, Philips and Intel.
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Sharon Goh’s Design works
Unifying a worldwide brand
Target Persona branding
Asics
Sharon Goh About me - 6 years product design, global branding & consumer research in
Singapore and the Netherlands - Energy, healthcare, mobile payments and consumer electronics
projects in Shell, Philips, UL, Ferrari, Asics - 2008 – Dutch government scholarship to study Masters of Science
in Strategic Product Design in Delft University of Technology
Brand strategy expertise
My Core Competencies
- Innovating new communications with technology
Global consumer research experience
Digital innovation knowledge Creative design skills
- Designing unique brand promotion - Experience in SPSS, quantitative and qualitative research
- User experience and 3d design
1. Shell Brand consultation
4. Print & Digital Communications
2. Brand policy writing
3. Packaging design
Global brand communications
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey to design advertising
Packaging designs
Shell digital innovation - Analysing imagery to create the future energy app
Using 3M’s VAS System eyeball tracking to analyzed the strong points of Shell advertising
1. Mobile Payment & Transport Trade show advertising
4. CRM Management advertising
2. Mobile payment technology services
3. UL Corporate branding
Global mobile payments advertising
UL technical innovation branding - Marketing mobile innovations and connectivity
Transaction security services: mobile payment, transport e-ticketing,
testing and certification between banks, governments and mobile
operators.
1. Asian shopping consumers & retailers study
4. Different brands association & customer perception
2. Customer Segmentation analyses from surveys
3. Product values different customer groups look for
Asian region Commercialisation
senz˚ brand commercialization to Asia
Creating shops aimed towards expanding the premium product range in weather protection.
1. How men from different ethnic groups value shavers
4. Massage pad design features
2. Electrowave massage Innovation Studies
3. User scenario – Shaving as a relaxation exercise
Massage Shaver Research
ARIES massage shaver
Smooth pulsating of the massage pads provides a soothing therapy on the face
Retractable massage pads for ease while shaving
Philips massage design
Laptop User Interaction Design
Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system
Laptop Materials Studies
Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system Turntable, Dual console keypad feature, Touch sensor entertainment system
2. Defined how Actiflow aerodynamics technology appeal to Ferrari car users – 40-50 year old innovators
1. Historical leitmotiv designs of cars and its interiors
4. Prototype User driving – Air pressure sensor testing 3. Vision – Interactive Sensory Seating System
Aerodynamics Ergonomics Research
1980s
1990s
2000s
Bass innovation model
Ferrari F430 car interior vision
1. Probes designed to sensitise before session – sharing everyday running experiences
4. Runner shoe design detailing study improvement 3. Colour & materials studies for 3 runner personas
Dutch runner Sports shoe C&C research
2. Context mapping to define 3 runner personas (Back to basics, Fashion-oriented, Competitive)
1. Observational Studies of ladies’ feet problems from wearing high heels
4. Product scenario – Beauty massage for tired feet
2. Current technology trends of body wellness
3. Incorporating UV light & Aromatherapy to design
Health & Wellness Female feet Care
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
+ 31 628617053
sharon goh
