Shaving reinvented by

HazelBart ClaassenLoran Seuters

Robert van der Wielen

Current situation

S W

T

Strengths- Strong brand name- Globally operating

Opportunities- Low market share men’s grooming- Low amount direct sales.

Threats - Outdated brand image- Unattractive catalogueO

Weaknesses- Poor quality- Too big product range- Weak supply-chain

management & systems

SWOT ANALYSISSub headline

New logo

New productAll-in-one shaving creamDehairing and moisturizing

creamDepilatory, so no razors needed

Advertisement

New Mission Statement The purpose:

Hazel wants to bring more confidence into the world, and make it easier and faster to reach the beauty people want.

The business:Offering high-quality products that are easy and fast in use

The values:Hazel believes that more confidence leads to better performance. In this way, we hope to contribute to people’s lives

END