Showcasing Australia’s World-Class

Sports Technologies Industry

Australia . . . What do you think of . . . . ?

What do you think of . . . . ?

. . . and sport !

Australia & Brasil – a passion sport . . .

Melbourne as the # 1 sporting capital

“To position Australia as being one of the world’s leading sports technology eco-systems”

“Melbourne – The Sporting Capital of the World” The SportBusiness Ultimate Sport City Awards 2016

Huge sports culture . . . . ATTENDING

Huge sports culture . . . PARTICIPATING

Huge sports culture . . . EXPERTISE

1. Coaching & High Performance

2. Sports analytics (inc athlete tracking)

3. The ‘organisation of sport’ (ie sports systems)

4. Sports facilities & stadium (inc multi-purpose)

5. Sports event management

6. Sports science & medicine

7. Education & Training (ie sports management & science)

8. Brand – culture, fans, participation

Australia’s Opportunity . . .

“ . . . to better capitalise on Australia’s reputation as a great sporting nation by developing and promoting a coordinated & innovative sports

technologies industry.”

What are sports technologies?INNOVATIONS IN:

• Performance wear (Apparel and footwear)

• Protective wear

• Sports Products & Equipment

• Wearable devices

• Sports Analytics

• Stadium & venue technologies

• Digital solutions (eg sports club management / fan engagement)

What are sports technologies?

What are sports technologies?

What is the ASTN?

• Established mid-2012

• Industry-led body

• Not-for-profit member-based organisation.

• More than 175+ members (600+ sports tech businesses

• Engaged with more than 2,500 stakeholders.

The Sports Innovation Eco-System

ASTN established to address a ‘market failure’

• Increase the COMMERCIALISATION of sports technologies

• Improve COLLABORATION to develop new sports innovations

• HELP NSOs TO INNOVATE – across high performance, game development / participation, management

• Bring COMMERCIAL EXPERTISE & CAPITAL to the industry.

What is the role of the ASTN?

‘Provide leadership in the commercialisation, development and

promotionof Australian-inspired sports technologies’

Developing a world-class industry . . .

Technology Innovation Education– Sports Tech & Sports Analytics Conferences

– Technology Entrepreneurship Masterclasses

– Digital Innovation Workshops (for sports)

Uncovering New Innovations (private & research)– Investment Pitching Competitions

– Innovation & Commercialisation Program (for Research Institutions)

Supporting High-Potential Businesses– Seed & Follow-on Invesment Funding

– Advisory Program (HeadStart Accelerator & Business Mentoring)

– Connections into international markets

Key Partnerships

An elite leadership team . . .

Former Australian Minister for Sports

Former CEO Australia’s 2nd largest sports & leisure retail group

Sports venue & surfaces expert - 3 x Olympic Games contracts

Australian Institute of Sport - Head of HP & Innovation

2 x CEO leading Australian sports digital companies

Australia’s only sports engineering professor

Sports Tech Successes

Category leaders

• Athlete tracking / wearables

• Sports video & data analytics

• Athlete management systems

• Real-time rehab monitoring

• Sports data analysis & management

Category leaders

• Wetsuit innovations

• Training & recovery apparel

• Knee & ankle support technology

• Cricket & field hockey equipment

• Helmet technologies

Category leaders

• Sports administration platforms

• Sports administration platforms

• Sports communications solution

• Emergency records platform

• Sports engineering & material research

• Wearables / electronics research

Sophisticated ‘Born Global’ Start-ups

Hot sport tech sub-categories

• Smart apparel / garments

• Instrumented sports equipment

• Wearable tech

• Big data – sports analytics

• Participant comms / engagement

• Fan engagement (from in-stadium, social to broadcasting)

• Gamified fitness & training

• Protective wear (head, knees, ankles)

• Female ‘functional fashion’

Our Champions & Inspiration

. . . vision, leadership & global insight

Our Champions & Inspiration

. . . vision, leadership & global insight

Innovators & Entrepreneurs

Creating a new Industry Sector

Thinking ‘Born Global . . Or Die Local’

Shaun Holthouse - Catapult Sports

Allan Hahn – Fmr Head Scientist – Aust Institute of Sport

Kate Lundy – Fmr Sports Minister

John Wylie – Chair – Aust Sports Commission

Jerry Engel – Founder Entrepreneurship Centre – UC Berkeley

Erez Morag – Nike ‘Game Changer’

Steve Blank – Billionaire / Lean LaunchPad / Stanford

Australia, Brasil & Sports Tech

Our industry’s challenge

• Australia a great validation market for sports innovation . . . . but no opportunity to scale!

• Limited venture capital and small angel market

• Need to connect into global markets quickly

What are the opportunities?

Partnering with Aussie sports tech . . .

1. Market entry End-user / Partnerships / Licenses / Distribution

2. Development partnerships Manufacturing, digital / software

3. Investors (and accelerators?)Investing in sports tech companies @ $US500k+

Brasil & developing a sports tech industry?

• Bi-lateral sharing of expertise?

• Innovation pitching competitions / hackathons?

• Sports Tech Conference / Showcase?

• Brasil Sports Technologies Network?

• Accelerator and investment fund to support start-ups?

• Bi-lateral business matching / ‘virtual’ pitching

. . . . . Olympic Games legacy . . . .

Connecting other sports tech eco-systems?

Craig Hill – Executive Directorm. + 61 408 390 930

e. craig.hill@astn.com.au

Australian Sports Technologies Network