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SHRM Advocacy Team: Shaping HR Public Policy Bob Carragher SHRM’s Senior Advisor for State Affairs 16 th Annual WA SHRM Legislative Conference [email protected] March 28, 2014

SHRM Advocacy Team - Washington State SHRM · SHRM Advocacy Team: Shaping HR Public Policy Bob Carragher SHRM’sSeniorAdvisorforState Affairs 16th Annual WA SHRM Legislative Conference

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SHRM Advocacy Team: Shaping HR Public Policy

Bob Carragher SHRM’s  Senior  Advisor  for  State  Affairs 16th Annual WA SHRM Legislative Conference [email protected] March 28, 2014

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SHRM Advocacy Team: Shaping HR Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy

What  We’ll  Be  Covering  Today:

� What  is  Advocacy  and  Why  It’s  Important?

� What  is  SHRM’s  Advocacy  Team?

� What  are  SHRM’s  Expectations  for  2014  on the Legislative and Regulatory Fronts?

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SHRM Advocacy Team: Shaping HR Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy

“America  is  not  governed  by  the  majority,  but by the majority of those who participate.”

Thomas Jefferson

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SHRM Advocacy Team: Shaping HR Public Policy

The Cold, Hard Facts

9 SHRM has over 225,000 US members 9 SHRM has over 575 chapters throughout

the US spread across all 435 congressional districts

9 SHRM has 4 paid lobbyist on staff 9 SHRM does not have a political action

committee (PAC) 9 Of the 535 Members in Congress, only 1

comes from an HR background (Sen. Mike Enzi – R/WY)

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SHRM Advocacy Team: Shaping HR Public Policy

Key  Areas  of  Focus  of  SHRM’s  G.A.  Program

Federal Public Policy

Member Advocacy

Regulatory / Judicial Affairs

State Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy

The Key Elements of a Successful Advocacy Campaign

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SHRM Advocacy Team: Shaping HR Public Policy

Partnership Activities • Governmental

– Office of Disability Employment Policy – Department of Defense Employer Support for the Guard and Reserve (ESGR) – The White House Initiative to Combat Long-Term Unemployment

• Public- and Private-Sector Entities – Congressional Management Foundation – Congressional Black Caucus Foundation – Congressional Hispanic Caucus Institute – Congressional Quarterly – National Journal – Third Way – Republican Main Street Partnership – Families and Work Institute (FWI)

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SHRM Advocacy Team: Shaping HR Public Policy

Paid Advertising

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SHRM Advocacy Team: Shaping HR Public Policy

Earned Media

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SHRM Advocacy Team: Shaping HR Public Policy

Member Advocacy – Our Greatest Asset

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SHRM Advocacy Team: Shaping HR Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy Importance and Purpose of the SHRM Advocacy Team (A-Team)

� Intended to build upon successful but ad-hoc country-wide efforts in place

Two levels of participation: ¾ HR Advocate

¾ Advocacy Captain

� Four  “soloist”  lobbyists  vs.  “choir”  of  230,000+ U.S. SHRM activists � Members represent diverse opinions (225,000+ voices with

stories to tell)

� Members comprise entire spectrum of employer settings

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SHRM Advocacy Team: Shaping HR Public Policy

�Developed to ensure when policy decision-makers (legislators, regulators, etc.) develop workplace policy, the voice  of  HR  is  heard  via  a  “local  network”

�MoC’s are most responsive to their constituents. The A-Team provides members a vehicle thru which to inform legislators of policy implications on employers in her / his district

�SHRM members best understand / are best suited to communicate how public policy affects employees, employers & the HR profession as a whole

�SHRM’s  Regional/Chapter  structure  &  congressional  districts do not align

Why the SHRM Advocacy Team (A-Team)?

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SHRM Advocacy Team: Shaping HR Public Policy “Practice  Makes  Perfect.”

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SHRM Advocacy Team: Shaping HR Public Policy A-Team Target States 2010-2014

2012 Target 2013 Target 2014 Target 2011 Target 2010 Target

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SHRM Advocacy Team: Shaping HR Public Policy

Results Thus Far Throughout the Country

A-Team Advocates: 1,229

SHRM  Members  ‘Trained’:  5,600+

Advocacy Captains Selected: 640 (March 2014)

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SHRM Advocacy Team: Shaping HR Public Policy

Results Thus Far in Washington

A-Team Advocates: 41

We’re  still  seeking  an  Advocacy  Captain  for  District 3 – represented by Congresswoman Jamie

Herrera Beutler (R)

Advocacy Captains Selected: 13 (March 2014)

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SHRM Advocacy Team: Shaping HR Public Policy

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SHRM Advocacy Team: Shaping HR Public Policy S Washington Delegation (113th Congress, 2nd Session) U.S. Senate

Maria Cantwell (D) and Patty Murray (D) Finance Budget*

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SHRM Advocacy Team: Shaping HR Public Policy S Washington Delegation (113th Congress, 2nd Session) Key Members of the House Suzan Cathy Jim Dave DelBene (D) McMorris Rodgers (R) McDermott (D) Reichert (R) Judiciary GOP Conference Chair Ways & Means Ways & Means

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Form Faxes

Comments on Social Media Sites

Postcards

Form Email Messages

Form Postal Letters

Individualized Faxes

News Editorial

Visit From a Lobbyist

Telephone Town Hall Comments

Phone Calls

Individualized Email Messages

Individualized Postal Letters

Contact From Constituents' Reps.

In-Person Visits from Constituents

A Lot of Positive Influence Some Influence

96%

90%

88%

86%

85%

82%

75%

70%

54%

51%

45%

42%

30%

97% 46%

8%

Congressional Management Foundation 2011

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SHRM Advocacy Team: Shaping HR Public Policy Advocacy Captain Requirements

9 Must be a SHRM member in good standing

9 Strong preference for prior or current experience as an HR professional (HR certification highly desirable)

9 Must live within the congressional district he / she is representing as an Advocacy Captain

9 Appointment is made by SHRM with input from state councils and chapter representatives, among others

9 Serve a two-year term beginning the first day of January and ending the last day of December. May be reappointed for additional terms. It is advisable that one serves in this position for multiple terms.

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SHRM Advocacy Team: Shaping HR Public Policy Advocacy Captain Duties

9 Commit 30 minutes to 1 hour per month most months; up to 2 – 4 hours during months with face-to-face legislator meetings

9 Serve as the key advocacy contact in your congressional district

9 Develop and maintain (or foster) a relationship with the member & their staff

9 Recruit and train colleagues / allies to manage as district assets, as well as successor Advocacy Captains

9 Acquaint yourself with SHRM’s  priority  issues/positions and share with team members

9 Learn  SHRM’s  online  advocacy  and  feedback  system

9 Inform SHRM state legislative directors on activities in the district

9 Participate in on-line  trainings,  retraining  sessions  &  “special  insider”  calls

9 Attend the SHRM Employment Law and Legislative Conference, if possible

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SHRM Advocacy Team: Shaping HR Public Policy Advocacy Captain Resources

Resources

• Advocacy Trainings

• Advocacy Toolkit

• Fact Sheets

• One-pagers

• HR Advocates

Online

• http://bit.ly/SHRMA-Team

• http://bit.ly/A-TeamFeedback

• Social Media – Twitter; SHRM Connect, etc.

• Webinars

Communications

• Email Alerts / Activations

• Quarterly / Monthly

Conference Calls

• Issue Briefings

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SHRM Advocacy Team: Shaping HR Public Policy Join the A-Team and Gain Information

9 http://bit.ly/JoinTheA-Team

9 http://bit.ly/AboutSHRMA-Team

9 http://bit.ly/A-TeamResourcePage

9 http://bit.ly/A-TeamVideo

9 Follow us on Twitter @SHRMATeam and @SHRMAdvocacy

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SHRM Advocacy Team: Shaping HR Public Policy

Communicating and Building Relationships w/ Federal Officials

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SHRM Advocacy Team: Shaping HR Public Policy Members Willing to Meet with Anyone to Share the HR Perspective

Travis Piatz, PHR, meeting with Oscar in Rep. Doc  Hastings‘  

(R-WA) office during the 2014 SHRM Employment Law & Legislative Conference earlier this month in Washington.

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SHRM Advocacy Team: Shaping HR Public Policy Get to Know your Legislators and their Staffs � Visit the official websites and sign up for their newsletters. Both have a lot of useful

information, such as bios, committee affiliations, issue papers, press releases, voting records, sponsored legislation, and details about their day-to-day activities.

� Check your local media. Newspapers and television stations often have stories that focus on legislators and their staff—including the issues that are important them.

� Sign up for news alerts. Alerts will help you stay informed about what your legislators have been up to and the policy issues they are interested in.

� Call  you  legislator’s  district  office  to find out about events. Many legislators hold local events, such as constituent coffees and town halls. They are a great way to get to know them and their staff better.

� Facebook: Most legislators have a Facebook page to communicate with constituents.  They  list  events  they  will  be  hosting  or  attending.  “Like”  your  members  of Congress on Facebook to receive regular updates.

� Twitter: Many legislators also have a Twitter profile and are tweeting regularly. If you follow your legislators, you can get a peek into their lives on Capitol Hill and in their district.

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SHRM Advocacy Team: Shaping HR Public Policy Advocacy 101 – Building the Relationship � Bring along an introductory packet of information for your legislator

¾ Include a brief description of who SHRM is, the name of the chapter you are a member of, website addresses of both the chapter and SHRM, and a brief description  of  the  responsibilities  of  an  HR  practitioner  in  today’s  workplace.    Feel free to share any recent SHRM research data that is timely and possibly of interest to the legislator (such as the SHRM LINE® – Leading Indicators of National Employment).

� Maintain regular contact with your federal officials

¾ Meet with your officials at least twice per year in your district; more often as issues arise

¾ Attend town hall meetings and other local events

¾ Be that familiar, reliable information resource

� Invite your elected official to your local events

� If you have visited your federal officials in Washington, DC, remind them of the prior meeting

� Thank officials & staff for their interest and support each time you meet with them

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SHRM Advocacy Team: Shaping HR Public Policy Remember � You are the constituent

� You are the expert – you deal with these issues on a daily basis

and realize their real-world implications

� Few Members of Congress and State legislators have an HR background

� Use personal workplace experiences that relate to issues

� It’s  OK  to  say  you  don’t  know  the  answer  to  any  questions  and  that  you  

will follow up after the meeting

� Follow-up with your meeting host – send a thank you e-mail that

reiterates your position

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SHRM Advocacy Team: Shaping HR Public Policy

Federal Update and Action Alert

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SHRM Advocacy Team: Shaping HR Public Policy President  Obama’s  Approval  Rating

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SHRM Advocacy Team: Shaping HR Public Policy Ukraine, Syria and Iran?

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SHRM Advocacy Team: Shaping HR Public Policy

2014 State of the Union Address

“So  wherever and whenever I can take steps without legislation to expand opportunity for more American

families,  that’s  what  I’m  going  to  do.”

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SHRM Advocacy Team: Shaping HR Public Policy

Regulatory Actions Likely in 2014

• ‘Persuader’  Rule

• Expedited  (‘Quickie’/’Ambush’)  Elections  Rule

• Section 541 Overtime Rulemaking

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SHRM Advocacy Team: Shaping HR Public Policy

Legislative Actions Possible in 2014

• Definition of full-time employee under ACA

• Tax Reform/Retirement Security

• Expecting legislation to respond to micro-bargaining, quickie election, and persuader

• Immigration Reform

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SHRM Advocacy Team: Shaping HR Public Policy

� On June 27, the Senate passed S.744, the Border Security, Economic Opportunity, and Immigration Modernization Act, by a bipartisan vote of 68 to 32.

� Includes a few key HR Provisions, among others:

9 Employment Verification System 9 Employment Verification Process 9 Significantly Increased Employer Fines and Sanctions 9 Pre-emption of State Law

� S. 744 is awaiting consideration by the U.S. House of Representatives.

The fate of the bill remains uncertain at this time. House Speaker John Boehner (R-Ohio.) has repeatedly emphasized that the House majority will introduce its own immigration reform bill, which is unlikely to include a pathway to citizenship for immigrants who are in the United States illegally – a key component for Senate & House Democrats.

Immigration Reform

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SHRM Advocacy Team: Shaping HR Public Policy

Immigration Reform

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SHRM Advocacy Team: Shaping HR Public Policy

9 Support the Identity Authentication Amendment to H.R. 1772 and Make E-Verify More Reliable and Secure

9 H.R. 1772 mandates E-Verify for all employers, but does not provide for adequate identity authentication – failing to protect against unauthorized workers and leaving employers unfairly open to liability.

9 Adopt an identity authentication amendment, which would preserve H.R.  1772’s  underlying E-Verify requirements and add a critical, but voluntary, step for employers to accurately verify identity.

9 A coalition of Washington, DC-based organizations are meeting with House members to garner support. Representatives of the meat and poultry industry, along with other groups from the employer community including the Food Manufacturers Immigration Coalition (FMIC), the National Association of Manufacturers (NAM) and the Society of Human Resource Management (SHRM), support the Identity Authentication Amendment to H.R. 1772.

Immigration Reform – The Legal Workforce Act (H.R. 1772)

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SHRM Advocacy Team: Shaping HR Public Policy Remember: Everyone's Voice Needs to be Heard

Elmo testified before the House Appropriations Subcommittee on Labor, Health and Human Services in

April of 2002.

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SHRM Advocacy Team: Shaping HR Public Policy Final Thoughts - Advocacy Works! � Successful advocacy initiatives connect with officials on

multiple levels

� By communicating with lawmakers via various channels, HR public policy efforts will be enhanced

� Relationships + information = credibility and influence

� SHRM members are constituents with an interest in policy that will sway legislators and develop credible and influential relationships with elected officials

� Consistent communication with lawmakers will help foster a positive legislative environment for HR to continue to be heard.

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SHRM Advocacy Team: Shaping HR Public Policy A-Team Staff Contact Information

Chatrane Birbal Meredith Nethercutt Senior Advisor, Senior Associate, Government Relations Member Advocacy [email protected] [email protected]

1800 Duke Street Alexandria, VA 22314

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SHRM Advocacy Team: Shaping HR Public Policy