SITUATION AWARE LEARNING IN RETAIL · SITUATION AWARE LEARNING IN RETAIL ... • E-Learning • Serious Gaming ... IEEE Service Center, Piscataway, NJ, 2007, pp. 113–117. [12] H

© Fraunhofer • Seite 1 S. Steinbuß, B. Holtkamp, S. Opriel

7th Conference on Learning Factories, April 5th 2017, Darmstadt

Integration of digital learning

HANDELKOMPETENTSITUATION AWARE LEARNING IN RETAIL

S. Steinbuß, B. Holtkamp, S. Opriel


Motivation

References: HDE, trade report retail - retail as employer

Further education in a traditional

way, is

• time consuming,

• cost intensive and

• protracted

New methods of learning make use

of modern technologies to enhance

the learning process

Retail in Germany

€ 482 billion sales volume

3 million staff

300.000 companies

• 1 – 4 staff: 38%

• 5 – 9 staff: 52%

• 20 – 99 staff 9%

• >100 staff 1 %

0%

50%

100%

1 - 4 staff 5 - 9 staff 20 - 99 staff > 100 staff

Further education participation vs. company size S

ourc

e: IA

B B

etr

iebsp

an

el, 2

01

7

HANDELkompetent

focus

90%


New Types of Learning

http://www.academy.fraunhofer.de, http://modernlearning.de

References: F. Martin, J. Ertzberger; MMB-Institute for Media and Competence Research; Florence Martin, Michele A Parker

Technologies are enabler

for new learning methods

• E-Learning

• Serious Gaming

• Mobile Learning

• Blended Learning

http://www.academy.fraunhofer.de/

http://modernlearning.de/


Digitization

Digital Business Model

Strategic

Perspective

Process

Perspective

Systems

Perspective

E2E Customer Process Design

Ecosystem Design

Digital Product & Service Design

Digital Capabilities Design Data Mapping

Digital Technology Architecture

1

2

3

4 5

6

Legend: E2E - End-to-End.

Digital Business Engineering Phases and their Goals

1. Description of the learning process of an employee, that is integrated in the employees working process and integrated with the management of a company.

2. Definition of stakeholders and their relations.

3. Development of a methodological approach and a supporting IT-System, based on a learning environment.

4. Definition of organizational and technical capabilities.

5. Development of a situation- and context model to support context aware learning.

6. Development of a technological architecture as foundation.

References: B. Otto, R. Bärenfänger, S. Steinbuß


HANDELkompetent Technical Solution

Learning content consists of

e-learning nuggets (~5 min.)

Mobile devices gather current context:

Noise, time, location (via beacons)

Recommend fitting contents on basis of

context

learners competences

Learning concept is more complex and will

now be described

https://github.com/TJAppsLab/knowledge_base/wiki/Estimote-Beacons-and-Triangulation


Learner

Management

Competence

godfatherManager

Learning content

creator

Professional

organization

Co-workersLearning tandem

partner

Guidance &

schedule

Supervision

Definition

of goals

Definition of goals

Definition

of needs

Collaboration

Notification on

topics & content

Content

Need for

Content

Feedback

Supervision

Discussion

Digital Business Engineering Consumer Process and Learning Ecosystem

1. Clarify needs for further education in the company

2. Choose and qualify a competence godfather

3. Plan the adoption of competence management in the company

4. Measure the individual competences of an employee

5. Set competence goals and focus learn topics

6. Set up learning tandems

7. Support employee during competence development

8. Document learning progress

9. Measure competences and set up new goals


Learner actions

Backstage actions

IT processes

Onstage

actions

Line of

interaction

Line of

visibility

Line of

internal

interaction

Competence

measurement

Situation-aware

learning

Reflection of

learning

Receive

competence

development plan

Definition of

competences and

schedule

Choose situation-

aware contents Documentation

Update

competence level

Digital Business EngineeringDigital Product and Service Design

Competence

measurement

Definition of

company‘s

learning process

Competence

development and

schedule

Review

Observe the

transfer of learned

content

Competence

godfather

Competence

godfather

Competence

godfather

Competence

godfather

Tandem

partner


Digital Business EngineeringDigital Capabilities Modelling

Competence godfather

Definition of learners needs and guidance to learners’ personal competence development

Company’s learning process and setup of company’s competence measurement

E-learning platform (ILIAS v5.1)

Management of learners and learning content

Competence modelling, development and measurement (ILIAS v5.2)

Situation awareness of learning content

Not supported by ILIAS

Develop custom situation and context editor

Context-aware learning App for tablet


Digital Business EngineeringData Mapping

Competences

• Users

• Learn contents

• User competences

• User curriculums

Learn locations

• Companies

• Building

• Rooms

• Locations (tagged with beacons)

Environments

• Noise

• Devices

• Internet connection

Periods

• Start

• Duration

• Recurrence


Digital Business EngineeringDigital Technology Architecture Design


Summary

Digital Business Engineering as a method developed by Fraunhofer ISST

6 phases for a holistic business development

HANDELkompetent

E-Learning system for process integrated informal learning

Learning system with different roles:learner, tandem partner, competence godfather, …

Context aware recommendation of learning contents

Learn nuggets which can be consumed within a couple of minutes

Next Steps:

Pilot application at butcher shop (Karlsruhe) and fashion boutique (Remscheid)

Evaluation of pilots


Contact

www.handelkompetent.deSebastian Steinbuß

Fraunhofer ISST

Emil-Figge-Str. 91

44227 Dortmund

+49 (0)231 97677 428

[email protected]


Further references [1] HDE, trade report retail - retail as employer (German: Branchenreport Einzelhandel - Der Handel alsArbeitgeber) (2013).

[2] F. Martin, J. Ertzberger, Here and now mobile learning: An experimental study on the use of mobile technology, Computers & Education 68 (2013) 76–85.

[3] MMB-Institute for Media and Competence Research, Mobile learning will be biggest money maker (German): Study results. Weiterbildung und Digitales Lernen heute und in drei Jahren, 2016.

[4] Florence Martin, Michele A Parker, Use of Synchronous Virtual Classrooms: Why, Who, and How?, Journal of Online Learning and Teaching 10.2 (2014).

[5] B. Otto, R. Bärenfänger, S. Steinbuß, Digital Business Engineering: Methodological Foundations and First Experiences from the Field.

[6] B. Holtkamp, S. Riebe, K. Baumgarten, S. Blanco, S. Steinbuß, C. Eickholt, M. Templer, Technical Innovations As Tool For Working Process Integrated Learning In Retail SME (German), to be published (2017).

[7] MMB-Institute for Media and Competence Research, Individual learning: pleading for the responsible user (German): study results, 2014.

[8] MMB-Institute for Media and Competence Research, The mittelstand utilizes ready to go solutions in e-learning (German): study results, 2014.

[9] H.-J. Bullinger, H.J. Warnecke, New forms of organization in companies (German): A Handbook for modern management, Springer Berlin Heidelberg, Berlin, Heidelberg, s.l., 1996.

[10] S. Eichler, U. Katzky, W. Kraemer, L.P. Michel, C.M. Stracke, From e-learning to Learning Solutions (German), 2013.

[11] L. Uden, I.T. Wangsa, E. Damiani, The future of E-learning: E-learning ecosystem, in: 2007 Digital EcoSystems and Technologies Conference, Cairns, Australia, IEEE Service Center, Piscataway, NJ, 2007, pp. 113–117.

[12] H. Ogata, Y. Yano, Context-aware support for computer-supported ubiquitous learning, in: The 2nd IEEE International Workshop on Wireless and Mobile Technologies in Education, 2004, pp. 27–34.


Further references [13] K. Scott, R. Benlamri, Context-Aware Services for Smart Learning Spaces, IEEE Transactions on Learning Technologies 3 (3) (2010) 214–227.

[14] G.-J. Hwang, C.-C. Tsai, S.J.H. Yang, Criteria, Strategies and Research Issues of Context-Aware Ubiquitous Learning, Educational Technology & Society 11 (2) (2008) 91.

[15] T.H. Brown, L.S. Mbati, Mobile learning: Moving past the myths and embracing the opportunities, The International Review of Research in Open and Distributed Learning 16 (2) (2015).

[16] E. Seralidou, C. Douligeris, Exploring the potential of smartphones to support learning in Greece, in: 2016 International Conference on Interactive Mobile Communication, Technologies and Learning (IMCL), San Diego, CA, USA, 2016, pp. 65–69.

[17] Context-aware recommender systems for learning: a survey and future challenges, IEEE Transactions on Learning Technologies 5 (4) (2012) 318–335.

[18] R. Souabni, I.B. Saadi, N.B. Salah, Kinshuk, H.B. Ghezala, Approach based on fuzzy ontology for situation identification in situation-aware ubiquitous learning environment, in: 2016 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), Vancouver, BC, Canada, 2016, pp. 1805–1812.

[19] Kölner Stadt-Anzeiger, Hermann-Josef-Kolleg: positiv results from school related to iPad usage (German), available at http://www.ksta.de/region/euskirchen-eifel/kall/hermann-josef-kolleg-schule-zieht-positive-bilanz-zum-ipad-einsatz-25184646.

[20] C. Liu, Worldwide Internet and Mobile Users: eMarketer's Updated Estimates for 2015, 2015.

[21] U. Forster, F. Hoffmann, Point of Learning: a project report of the Hohenheimer learning locations (German), Zeitschrift für HochschulentwicklungZFHE 11 (4) (2016) 65–78.

[22] Omar A. El Sawy, Francis Pereira, Business modelling in the dynamic digital space: An ecosystem approach, 2013.

[23] Mary Jo Bitner, Amy L. Ostrom, Felicia N. Morgan, Service Blueprinting: A Practical Tool for Service Innovation, 2007.

[24] Y. Wautelet, S. Heng, M. Kolp, I. Mirbel, Unifying and Extending User Story Models, in: M. Jarke, J. Mylopoulos, C. Quix, C. Rolland, Y. Manolopoulos, H. Mouratidis, J. Horkoff (Eds.), Advanced Information Systems Engineering: 26th International Conference, CAiSE 2014, Thessaloniki, Greece, June 16-20, 2014. Proceedings, Springer International Publishing, Cham, 2014, pp. 211–225.


7th Conference on Learning Factories, April 5th 2017, Darmstadt

Integration of digital learning

HANDELKOMPETENTSITUATION AWARE LEARNING IN RETAIL

S. Steinbuß, B. Holtkamp, S. Opriel

Documents

SITUATION AWARE LEARNING IN RETAIL · SITUATION AWARE LEARNING IN RETAIL ... • E-Learning • Serious Gaming ... IEEE Service Center, Piscataway, NJ, 2007, pp. 113–117. [12] H