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Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

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Page 1: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM
Page 2: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

ON THE ROAD WITH

Mötley Crüe / Poison / NY Dolls In partnership with music discovery site “likeZEBRA”, Sixx Sense with Nikki Sixx broadcasted

while Nikki Sixx was on tour with his band Mötley Crüe during summer 2011. Utilizing terrestrial and satellite radio, online integrations, and social media, Sixx Sense with Nikki Sixx

drove messaging and brand authenticity for “likeZEBRA” for over 10 weeks!

SIXX SENSE PARTNERSHIP INCLUDED:

• “Sixx Sense” LikeZebra On Air mentions

• 10 sec voiced by Nikki Sixx and Kerri Kasem

• 1 x Hour

• “Sixx Sense Side Show” LikeZebra On Air Mentions

• 1 x Hour

Sixx Sense Bus Wrap • Branded Tour Bus

• Parked in high foot traffic location at

each tour date

“backBEAT Session” •Live streamed web chat with Nikki

•Unique talent to fan connection

•Proceeds donated to charity

• Twitter @ SixxSense 1 x tweet per week

• Facebook 1 x post per week

Page 3: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

For over 10 weeks, Sixx Sense with Nikki Sixx drove his listeners and legions of Mötley Crüe

fans to enter for their chance to win a trip to visit the Sixx Sense Studios in Los Angeles! Listeners and fans alike, simply needed to submit their photo in front of the “SIXX SENSE &

likeZEBRA wrapped tour bus at each of the 45 Mötley Crüe tour stops in the US!

Visitors to contest page: 5,013

Total Entries: 1628

Page Views: 32,045

backBEAT Tickets sold: 2,756

ON THE ROAD WITH

Mötley Crüe / Poison / NY Dolls

Page 4: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

SIXX SENSE ON THE ROAD - SUMMER 2011

Sixx Sense with Nikki Sixx and likeZEBRA were on the road this summer

broadcasting far and wide to the masses from over 45 + major U.S. cities!

AVERAGE ATTENDANCE: 20,000+

TOTAL CONSUMER IMPRESSIONS: 90,000+

Page 5: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

Utilizing terrestrial and satellite radio, online integrations, and social media,

Sixx Sense with Nikki Sixx drove messaging for likeZEBRA

for over 10 weeks!

SIXX SENSE ON THE ROAD - SUMMER 2011

• “Sixx Sense” LikeZebra On Air mentions

• 10 sec voiced by Nikki Sixx and Kerri Kasem

• 1 x Hour

• “Sixx Sense Side Show” LikeZebra On Air Mentions

• 1 x Hour

• Twitter @ SixxSense 1 x tweet per week

• Facebook 1 x week

Page 6: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

Sixx Sense literally took likeZERBA on the road this summer and drove awareness

for their brand with this custom designed tour bus! This branded tour bus traveled

daily across America’s high ways and bi-way driving brand awareness for over 10

weeks! Nikki Sixx, Kerri Kasem and the Sixx Sense crew drove listeners to participate

in the likeZEBRA photo contest to win a trip to LA to meet Nikki and Kerri in the Sixx

Sense Studios. Fans simply had to submit their picture [email protected] with the

“Sixx Sense likeZEBRA bus”

SIXX SENSE ON THE ROAD - SUMMER 2011

TOUR BUS WRAP

(All promotions and events are subject to talent, show and Premiere Network approval)

• 45+ US Cities

• Custom designed 45 foot tour bus

• likeZEBRA branded photo contest activation point

• likeZEBRA branded with radios premiere syndicated rock

show

Total Impressions: 90,000+

Page 7: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

In partnership with likeZEBRA, Nikki participated in an hour long video web

streamed Q&A session with fans from around the globe! With over nearly 3,000

fans purchasing a $2 ticket, fans were able participate in a web chat with Nikki

Sixx! Fans chatted with Nikki about various topics with Nikki and the proceeds

raised were donated to Nikki’s charity “Running Wild In The Night.” As part of

this backBEAT session Nikki also announced the winner to the likeZEBRA bus

Photo Contest!

• Over 2,500 tickets sold

• One time only viewer experience

• Proceeds donated to charity

SIXX SENSE ON THE ROAD - SUMMER 2011 likeZEBRA “backBEAT Session”

(All promotions and events are subject to talent, show and Premiere Network approval)

Page 8: Sixx Sense Tour Sponsorship Deck ZEBRA -RECAP MM

PARTNERSHIP SUMMARY

• “Sixx Sense” LikeZebra On Air Mentions

• 250 Mentions • “Sixx Sense Side Show” LikeZebra On Air Mentions

• 20 Mentions

• Twitter @ SixxSense minimum 1 x tweet per week

• Facebook minimum 1 x week

20 branded messages thru Sixx Sense social media platforms

Utilizing terrestrial and satellite radio, online integrations, and social

media, Sixx Sense with Nikki Sixx drove messaging and brand

authenticity for “likeZEBRA” for over 10 weeks!

LIKEZEBRA PAGE VIEWS: 32,045

VISITORS TO LIKEZEBRA

CONTEST PAGE: 5,013

“backBEAT” TICKETS SOLD:

2,756

TOTAL CONSUMER

IMPRESSIONS: 90,000+