43
The Best Tips & Techniques for Using Social Media to Grow Your Practice http://go.cosmeticsocialmedia.com/SK M1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Skin Medica Presentation For Slide Share September 2011

Embed Size (px)

DESCRIPTION

Presentation given to top SkinMedica accounts at a Business Building Symposium on September 26, 2011 in Del Mar, CA

Citation preview

Page 1: Skin Medica  Presentation For  Slide Share  September 2011

The Best Tips & Techniquesfor Using Social Media to Grow Your Practice

http://go.cosmeticsocialmedia.com/SKM1

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Page 2: Skin Medica  Presentation For  Slide Share  September 2011

http://go.cosmeticsocialmedia.com/SKM1Use Twitter hashtag #SKMSD @MoniqueRamsey

Cosmetic Social Media

Meet MoniqueFounder, Cosmetic Social Media

• 20 years experience: medical practice management, marketing, training, and consulting

• Certified Social Media Strategist since 2009

• Panelist, Speaker, Trainer

• Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

• Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times

• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

• Development and Implementation Team for Inform&Enhance®

practice management software

Page 3: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Referral Paths – Then & Now

Page 4: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Twitter by the Numbers

• 120 Million Daily Visitors

• 55 million Tweets per day

• 300,000 new users per day

• Twitter search engine gets

roughly 600 million search

queries per day

• 10th most popular website

on the internet

Source: Reach Local

Page 5: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

• Milestone: ½ BILLION people used

Facebook in a single day last week.

• 750+ million active users

• 150 million accessing via their mobile

devices (700 billion+ min/mo)

• 30-45 age fastest growing

• 2nd most trafficked site on web

• 700,000 local business pages

• 30 billion+ pieces of content shared

each month

Facebook by the Numbers

Sources: Reach Local & f8 Keynote

Page 6: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!

The Goal

Page 7: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Page 8: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Monique’s Social Media High T’s

• High Trust: Building relationships

• High Transparency: authentic, genuine, humble

• High Touch: # touchpoints / year

• High Traction: more eyeballs!

Page 9: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Click thru rates via

social networks outperform links

shared in emails and

blogs

via socialtwist

Trust

Page 10: Skin Medica  Presentation For  Slide Share  September 2011

High Trust

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

• 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.

-Via NOP WorldGreat article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia

Page 11: Skin Medica  Presentation For  Slide Share  September 2011

This just in from moms…

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

68% don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)

Page 12: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

• Transparency leads to credibility

• No hidden agendas

• Be Authentic

• Be Humble

• Be Yourself

• Controlling vs. *influencing*

High Transparency

Image Source: EverydayTenacity.com

Page 13: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Radical Strategic Visibility

Page 14: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

31% of mobile users have a smartphone now

43% of mobile users will have one by 2015. That’s 101 million people. 

183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal

Mobile & Gamification of Culture

Page 15: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

QR CodesEffective gateways to:• Information• Data Exchange• Global CommerceSend them to relevant:• Videos• Photos• Website• “LIKE” on

Facebook, etc.• Biz Card Contact

info

• Store secure patient data for emergency responders

• Rx. Instructions • How To videos• Order meals - hospitals

Page 16: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

The majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%)*

Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)*

Free to create or get your own custom work of QR art!* Source: Mobio Study: July to Dec.

2010

34

64

Gender

MaleFemale

CustomQRCodes.com

QR Codes

Page 17: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Page 18: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

• Make it fit your brand• Ask for the LIKE• Use free resources

such as WildfireApp Show them where else you are – other places to engage

• Poll, contest, activity

FB Landing Tabs

Page 19: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

E-Blast& “Like”

Campaign

Page 20: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Landing Tab

New “Recommend” feature

Page 21: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Reveal

Page 22: Skin Medica  Presentation For  Slide Share  September 2011

Tabs, Apps, Widgets

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Check Your Hidden Posts

Add Your eBlast sign up form

Add Your eBlast archive

Photos in logical albums *(and add fresh content frequently)

Upload videos

Point to other social platforms

Contest entry

Seminars & other events

Page 23: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

• 932 impressions

• 1.29% feedback

• Get in the

conversation in

real (or semi-real)

time

Ask Questions

Page 24: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Facebook Ads to promote

Contests

Page 25: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Polls

Page 26: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Post You Want to See

Page 27: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Posts You Want to See

Page 28: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

You can:

Posts You Don’t Want to See

Page 29: Skin Medica  Presentation For  Slide Share  September 2011

Don’t Lose ThemKeep them where they are (FB)• For every click

there is a 25% drop-off (ex: move from website to store to blog, etc.)

-Eric Qualman, Socialnomics author

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Page 30: Skin Medica  Presentation For  Slide Share  September 2011

Types of Ads

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

A destination on Facebook – your page, an event, application

(contest, poll, etc) or group

Page 31: Skin Medica  Presentation For  Slide Share  September 2011

Types of Ads

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

A destination off of Facebook – your website, blog, an event, app

Page 32: Skin Medica  Presentation For  Slide Share  September 2011

Types of Ads

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Attributes value to various

objects on the site - photos, wall posts,

status updates, and

notes

Page 33: Skin Medica  Presentation For  Slide Share  September 2011

Ad Performance

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Testing is critical – Split A/B Test with words, or images, etc.

Responder Demographics – look at who is responding and go after them • How to run this report is available in FB

advertising section

Run reports (schedule) so you keep an eye on performance.

Keep ads fresh

Page 34: Skin Medica  Presentation For  Slide Share  September 2011

The New FB Ticker• Business Page

updates will not appear here…

• BUT Sponsored Stories are eligible to be displayed

• Notice the Hover/Pop-Out Feature

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Page 35: Skin Medica  Presentation For  Slide Share  September 2011

EdgeRank

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.

Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.

Page 36: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)

Coming by the end of 2011 for business

Shutting down non-user profiles until the feature becomes available

Full Google experience (integration of all products)

Google+

Page 37: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Google+

Photo Albums

Sparks(interests)

Circles

Profile

Hangouts (“Meetings” for

Biz)

Page 38: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Google+ and Search

Page 39: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Google Places Reviews

Page 40: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Social & SEO

Source: http://thefuturebuzz.com

Page 41: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Resources

Page 42: Skin Medica  Presentation For  Slide Share  September 2011

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Final ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.

“When a brand does its job right, it creates an emotional connection.” - Brian Solis

It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.

“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

Page 43: Skin Medica  Presentation For  Slide Share  September 2011

Let’s Connect!

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

LIKE us on Facebook…Facebook.com/CosmeticSocialMedia

Post on our wall one takeaway from today’s course

Email: [email protected] Free: 877-401-5485