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SKOL - Website

SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

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Page 1: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL - Website

Page 2: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

0 Table of contents

Page 3: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

1 Timeline

Page 4: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (I Timeline)

Launch Websites

December 2012 Re-launch Skol International: French + English

Re -launch Madagascar

January 2013

Burundi shows up unexpectedly

March 2013

Launch Rwanda

Page 5: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (I Timeline)

WordPress Updates

1. October 13, 2012WordPress 3.5 Beta 22. November 13, 2012 WordPress 3.5 Beta 33. December 11, 2012 WordPress 3.5 “Elvin”4. January 24, 2013WordPress 3.5.1 Maintenance and Security Release5. June 21, 2013 WordPress 3.5.2 Maintenance and Security Release6. August 1, 2013 WordPress 3.6 “Oscar”7. September 11, 2013 WordPress 3.6.1 Maintenance and Security Release8. September 28, 2013 WordPress 3.7 Beta 19. October 10, 2013WordPress 3.7 Beta 210. October 18, 2013 WordPress 3.7 Release Candidate11. October 23, 2013 WordPress 3.7 Release Candidate 212. October 24, 2013 WordPress 3.7 “Basie”13. October 29, 2013 WordPress 3.7.1 Maintenance Release

Page 6: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (I Timeline)

Google Algorithm Changes

Annually about 500 – 600 small changes

Since the launch: 14 major changes*

Probably the most important one: Google hides data

* source: http://moz.com/google-algorithm-change

Page 7: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

2 Data & information

Page 8: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Visitors

12.941 visitors

1X 9.566 >1 3.375

Page 9: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Visit duration

Page 10: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Visit depth

Page 11: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Geolocation

Page 12: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Devices and location

Page 13: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Sources

Page 14: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (II Data & information)

Website : Searches

Page 15: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

3 Possible Improvements

Page 16: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (III Improvements)

Technical Improvements: speed

Page 17: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (III Improvements)

SEO + UX Improvement: RSS

Page 18: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (III Improvements)

UX Improvement & Engagements: News

Slider: not always the best option to announce smaller news

News itself: show related articles

Page 19: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (III Improvements)

Review current information

Review the current information and add contextual information where possible.

– Information about the beers themselves.– Information of what is happening on the pictures.

Page 20: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (III Improvements)

Login part

Idea was last year to present here POS material.

Use the login part as a catalogue to order / share internally?

Page 21: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

4 Recommendations

Page 22: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (IV Recommendations)

Update content constantly

Assign 1 responsible / country

There is always something new worth mentioning: – Events– Sponsorship– New products– ...

Page 23: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (IV Recommendations)

Update content properly

– If the CMS (manual) is not clear, ask me. (I will not bite). – Follow the instructions: SEO, picture size,...

Page 24: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL (IV Recommendations)

Promote the brand yourself

– Become a subscriber on Youtube– Share the sites with your personal and professional network– Become a Facebook fan yourself

Page 25: SKOL - Websiteskolinternational.com/wp-content/uploads/Website_presentation.pdf · SEO + UX Improvement: RSS. SKOL (III Improvements) UX Improvement & Engagements: News Slider: not

SKOL Website

5 Questions