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Evolved Communication Jan Bohult Head of Business Communication Product Area Core & IMS, Business Unit Net

Slide title 70 pt CAPITALS Slide subtitle minimum 30 pt Evolved Communication Jan Bohult Head of Business Communication Product Area Core & IMS, Business

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Evolved CommunicationJan BohultHead of Business CommunicationProduct Area Core & IMS, Business Unit Networks

Public | © Ericsson AB 2012 | 2012-08-28

Ericsson References

BCS: 23 Contracts for commercial use

LTE 38

IMS 91

BCS 23

MMTEL 32

Public | © Ericsson AB 2012 | 2012-08-28

Market drivers for unified communicationEnterprise key area for many operators

›Grow service revenue, build brand and capturing more of the ICT spend

Approach to work is changing› Changing lifestyles mean more enterprises will support flexible working and deploy UC

Consumer Communication behavior propagating into enterprise Digital natives are entering the workforce changing expectations on workplace infrastructure, requiring consumer technologies at work

Green IT is becoming a hot topic› Green IT has emerged as a hot issue driving investments in web/video conferencing

and unified communication

Mobility is becoming more important› Mobility becoming more important from a productivity and cost savings point of view and will drive investments.

Business communications moving towards as-a-Service › Enterprises looking for opex rather than capex model, also to avoid risks in technology investments and

complexity .

Public | © Ericsson AB 2012 | 2012-08-28

IMS ValuesA reliable and cost effective delivery machine

Security QoS Control Reach

Charging Emergency call Lawful Intercept

Voice & Video

Presence Messaging

InteroperabilityConnect

Differentiated services and applications

InteroperabilityConnect

Any device, any access, seamless transition

Public | © Ericsson AB 2012 | 2012-08-28

Serve MULTIPLE SEGMENTS with one network

Service Interoperability

Multiple Identities

Business Users Consumers

Any device, any access, seamless transition

xDSL Fibre Cable HSPA LTE

Video ShareIM Chat

ServiceDetection File- transfer

Video ConfVoice

Video CallsPresence

Deploy one converged core network - Robust, reliable and cost-efficient

Service API´s

Unified Communication

ConsumerServices

Contact Center

Public | © Ericsson AB 2012 | 2012-08-28

EricssonIMS

Service evolution – happening todayOrange – HD Voice

Frequency [Hz]3400

700050

300

HD voiceClassic

• Orange launched since 2009

• HD traffic doubling month by month

• Globally available in 41 networks

Rogers – 1 number

1234

1 Number Talk, Text, Video and more

Deutsche Telecom – Business• DeutschlandLAN – Converged enterprise services

US, Japan, Korea – VoLTE

• 3 Commercial launches to date

Visual CommunicationsSpain – JOYN (RCS)

• RCS-e Launched Q2, 2012

• Will evolve into RCS5 Mobile

Fixed

Tele 2 – Roaming app

• Tele2 ”+46” make and receive calls over WiFi when abroad

• Can be used for coverage as well

Public | © Ericsson AB 2012 | 2012-08-28

Contact Center integration with IMSOngoing project

›Customer profile– EMEA Service Provider

Services– Directory assistance– Carrier pre-selection

›Genesys– 500 seats– Inbound voice– SIP Server, Media Server– iWS

IMS project– Design phase– Ericsson IMS core– Telco inter-connection– Billing integrationOther integration examples

Public | © Ericsson AB 2012 | 2012-08-28

Future IMS-based Services – Examples VoLTE and RCS5

› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc

› Multiservice – Voice – Video – Messaging – Sharing– File transfer

Public | © Ericsson AB 2012 | 2012-08-28

Future IMS-based Services – Examples VoLTE and RCS5

› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc

› Multiservice – Voice – Video – Messaging – Sharing– File transfer

Video conferencing - HDVC

Public | © Ericsson AB 2012 | 2012-08-28

Future IMS-based Services – Examples VoLTE and RCS5

› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc

› Multiservice – Voice – Video – Messaging – Sharing– File transfer

IMS (MRS, PGM, SBG)

Enterprise

Video conferencing - HDVC

Public | © Ericsson AB 2012 | 2012-08-28

Future IMS-based Services – Examples

Web Front-ends

+

VoLTE and RCS5

› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc

› Multiservice – Voice – Video – Messaging – Sharing– File transfer

IMS (MRS, PGM, SBG)

Enterprise

Video conferencing - HDVC

Public | © Ericsson AB 2012 | 2012-08-28

Summary

Platform

› Cost benefits by utilize common core network to manage expanding needs of traffic

› Utilize standards for evolved consumer services and Business communication, innovate on top and in steps (Unified Communication, Contact Centers, …)

› Use a flexible platform to launch services and utilize key telecom assets:

– Broad reach, reliability, trust and QoS all the way

› Leverage on a community with billions of individuals and millions of enterprise customers

Public | © Ericsson AB 2012 | 2012-08-28

Q&A