PAMETNI GRADOVI I UTJECAJ DIGITALNO-TEHNOLOŠKIH TRENDOVA NA RAZVOJ DRUŠTVA

10 Consumer Trends in 2015 | , Rev | 2015-02-010 | Page 2

› Moderator: Damir Medved, glavni konzultant, Ericsson Nikola Tesla d.d.

Sudionici panel-rasprave: › doc. dr. sc. Saša Drezgić, direktor, Centar za lokalni ekonomski razvoj › izv. prof. dr. sc. Aleksandra Deluka Tibljaš, Građevinski fakultet Sveučilišta u

Rijeci › Igor Cerinski, voditelj projekta, Hrvatski telekom d.d. › Željko Jurić, v.d. pročelnika Zavoda za informatičku djelatnost Grada Rijeke › Hrvoje Keko, Energetski institut Hrvoje Požar › Alan Sanković, načelnik Općine Lovran

Panel 3

10 HOT CONSUMER TRENDS FOR2015 AND BEYOND

http://www.ericsson.com/news/141210-the-10-hot-consumer-trends-of-2015_244099435_c

Ericsson ConsumerLab

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Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

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FUTURE IS HERE

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Never mind the headlines.We’ve never lived in such peaceful times.

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WAY WE ADOPT TECHNOLOGY IS CHANGING

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›In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV

1. The streamed future

Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, USSource: Ericsson ConsumerLab TV & Media report, 2014

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2. HELPFUL HOMES

›Around half of consumers would like home sensors that alert them to water and electricity issues, and deliver alerts when family members come and go

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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›40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts

3. MIND SHARING

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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›Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020

4. SMART CITIZENS

Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo

Source: Ericsson ConsumerLab Analytical Platform, September 2014

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›Half of all smartphone

owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment

5. THE SHARING ECONOMY

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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6. THE DIGITAL PURSE

›48 percent would prefer to use their phone to pay

›80 percent believe that the smartphone will replace the wallet by 2020

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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›47 percent would like to be able to pay without transfer of personal information

›56 percent want communication to be encrypted

7. MY INFORMATION

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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›Consumers believe jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application

8. LONGER LIFEY

EA

RS

+0.5

+1.8

+1.9

YEARS Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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9. DOMESTIC ROBOTS

›64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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10. CHILDREN CONNECT EVERYTHING

›46 percent say that children will expect all objects to be connected

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

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SMARTCITY ECOSYSTEM – FUTURE IS HERE