Slide title minimum 48 pt Slide subtitle minimum 30 pt Broadband market Trends & Strategy Dimitris logothetis Ericsson hellas

Broadband market Trends & Strategy

Dimitris logothetisEricsson hellas

Slide title minimum 32 pt

(32 pt makes 2 rows

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© Ericsson AB 2010

THE new broadband Reality

Part of daily life

Everything connected

Internet connection

Mobility Broadband becoming a necessity


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© Ericsson AB 2010

EVERYTHING WILL be connected

Connectedconsumer electronics

Intelligent transport, industry and society, smart

utilities

- Entertainment, security, health- Productivity, new revenues- Sustainability, regulation

- Broadband ubiquity - Declining cost of connectivity

Drivers

Enablers


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© Ericsson AB 2010

Broadband Benefits for society

USD 2.15 saved on each electronically filed U.S. tax return – error rate reduced from 20% to less than 1%

U.S. productivity gains from mobile broadband will generate $860 billion in additional GDP over the next decade

Telstra's mobile broadband enables productivity gains of 9-27%

Widespread use of broadband can increase Australian GDP by 1.4% (or AUD 15b) in 5 years

10% of British Telecom employees working remotely has reduced travel by 17% or ~69

million miles per year

A 4% broadband growth could give 1.8 million jobs and $132 billion in payroll over 10 years in California

Sources: Ovum, iReach, OECD & CIE


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© Ericsson AB 2010

inflection points driving ICT

1875 1900 1925 1950 1975 2000 2025

50 billion

5 billion

1 billionPLACES

PEOPLE

THINGS

1st Inflection

pointGlobal

connectivity

Personal mobile

Digital society Sustainable world

Source: Ericsson

2nd Inflection

point


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© Ericsson AB 2010

2000

x20

00x

Technology EvolutionBroadband Capacity

Last mileBandwidth

500kbps

2Mbps

10Mbps

100Mbps

1Gbps

ADSL

ADSL2+

SDSL

VDSL

VDSL2

FTTH

GPON

20152015

2000

x20

00x

EDGE

HSPAEvol

HSPA

HSPAEvolved

LTE

LTE advanced

Fixed Mobile

19901990 20002000 201020102005200519951995


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© Ericsson AB 2010

Deep Fiber Access technologiesaccelerated copper speeds enabled by vectoring

ADSL: up to 8 MbpsADSL2+: up to 24 Mbps

Classic DSL

MDF at local exchange

0.3 km1000 ft

Fiber to the Home point-to-point fiber / GPON user access: 1000 - 2500 Mbps

Fiber to the Curb VDSL2: 100 - 160 Mbps

Fiber to the Node VDSL2: 20 - 100 Mbps0.3 – 1.0 km: 40 -100 Mbps1.0 – 1.8 km: 20 - 40 Mbps

Fiber to the Building VDSL2/LAN in-building: 100 - 160/1000 Mbps

1.0 km3000 ft

1.8 km5500 ft

4.0 – 5.0 km12000 – 15000 ft

Deep Fiber Access

L1 peak rate capability per access topology type

Copper

Fiber

Future FTTH pmp fiber / 10GPON & WDM-PON user access: 10 Gps- 100 Gbps


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© Ericsson AB 2010

721

2842

84168

…

HSPA

64QAM

MIMO

Multi carrier (2)+ 64QAM or

MIMO+ 64QAM

Multi carrier (2)+ 64QAM+ MIMO

orMulti carrier (4)

+ 64QAM

Multi carrier (4)+ 64QAM+ MIMO

HSPA evolutionpeak rate in mbps


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© Ericsson AB 2010

SingTel India

P2P

FTTH

Ericsson FTTX Projects

FTTH, MDU

FTTH, MDU

FTTH

FTTH

FTTH

FTTH

FTTH, FTTC

FTTH MDU, FTTH

MDU, FTTH

FTTHFTTH

FTTH

FTTH

FTTH

FTTH

FTTHFTTH

MDU, FTTH

FTTH

FTTH

FTTH

FTTH

FTTH

FTTH

FTTH

P2P P2P P2P

P2P

P2P

P2PP2P


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© Ericsson AB 2010

Ericsson has already helped 14 municipalities in Greece in their transition towards the Digital Society to-date

Building the Smart Society in greecethe ericsson experience

Main citizens benefits:

Improvement of quality of life due to: • simplified public transactions • more transparent and citizen-focused public administration• benefits from new electronic services


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© Ericsson AB 2010

FROM MANs to Smart Cities

Multi-

Service

Metropolitan Area

Network

Traffic Control & InformationPassenger Information Systems

Street Light ManagementArea Surveillance / Public Safety

Shopping

Industry

High Tech WorkplaceVideo Conferencing

Call Center

Ministries

High Definition TVBroadband Internet

Multi MediaPersonalization

Automated Meter Management

Living &Home Office

Distant LearningRemote Teaching

University

TourismHotels & Resorts

High Definition TVBroadband Internet

Access to Multi Media content

Mobile MoneyMobile Payment

E-commerce

Secure CommunicationPublic Internet

Services

Traffic & Transportation

Remote MonitoringE-Health services

Hospital

Mobile BroadbandBase Station or Fixed Broadband DSLAM

Backhauling

OperatorNetworks


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© Ericsson AB 2010

summary

› Broadband benefits society–GDP increase–Productivity– Job creation– Towards sustainable societies

› Technological advancements make things easier– From ADSL2+ to VDSL2 and xGPON & GPRS to LTE

› Both fixed and mobile broadband will co-exist› Let’s all work together to make broadband available to

every Greek citizen


(32 pt makes 2 rows








© Ericsson AB 2010

Documents

Slide title minimum 48 pt Slide subtitle minimum 30 pt Broadband market Trends & Strategy Dimitris logothetis Ericsson hellas