Slide title minimum 48 pt Slide subtitle minimum 30 pt LICENSING AND TECH TRANSFER MAKING THE MOST OUT OF YOUR PATENT Gustav Brismark Vice President, Patent

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  • Slide title minimum 48 pt Slide subtitle minimum 30 pt LICENSING AND TECH TRANSFER MAKING THE MOST OUT OF YOUR PATENT Gustav Brismark Vice President, Patent Strategy & Portfolio Management Ericsson AB Managing Intellectual Property International Patent Forum 2011
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area THE USE OF PATENTS A patent gives the right to exclude others In telecom, patents are licensed
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area END-USER VALUE Co-operation in an open innovation process in telecom on new standards provides economy-of-scale It reduces the risk and investment for new entrants and increases competition The standard specification is the basis for technology transfer through licensing The value an end-user derives from a service increases when the number of other users using the same kind of service increases
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area TECHNOLGY TRANSFER THROUGH FRAND LICENSING Source: Internal Ericsson Excluding M2M connections FRAND licensing is a mass market enabler 0 1 000 2 000 3 000 4 000 5 000 6 000 7 000 8 000 9 000 20082009201020112012201320142015 Reported Subscriptions (million) LTE/TD-LTE WCDMA/HSPA GSM/GPRS/EDGE TDSCDMA Mobile WiMAX CDMA Other Reported subscriptions per system standard Source: Internal Ericsson This slide contains forward looking statements
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area FRAND WHAT DOES IT MEAN? FRAND commitment means no blocking patents Essential patents licensed Fair return on R&D investments Market accessible to new entrants Tech transfer possible through Reasonable cumulative royalty FRAND Gives incentive for further innovation Makes it possible for new companies to enter the market Has a proven track record of global market success Fair compensation Waiving monopoly
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area DEFINING FRAND Reasonable cumulative rates Patent Landscape Estimated value of technology Reasonable individual rate Patent Share Reflect the contribution Bilateral negotiation Legal enforcement Complete declarations Evidence of essentiality
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area ANTITRUST CONSIDERATIONS TELECOM STANDARDS LIKE 3GPP 3GPP* standardization is a collaborative process Rules designed to be compliant with competition law Membership is open to anyone The process involves all stakeholders Consensus driven decisions Technical considerations only for decision making Members are bound by 3GPP rules Non-members may abuse market power gained from having their technology included in the standard May indeed merit competition law intervention * 3GPP is a project which has been assigned the responsibility, from regional standards bodies, to develop global specifications for GSM, WCDMA and LTE technologies
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area ANTITRUST CONSIDERATIONS STANDARDIZATION IN THE EU The EC has revised their guidelines on horizontal cooperation Among the issues raised in this context, was that of joint discussions of licensing terms It is Ericssons position that joint discussions on a reasonable maximum cumulative may lead to lower costs for consumers Lowers barriers of entry Increases transparency Reduces total costs for commercialization Such discussions are a prerequisite to form Patent Pools That need has been acknowledged by EC Technology Transfer Guidelines
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  • Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTU VWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area FRAND BALANCE OF INTERESTS FRAND is intended to maintain the delicate balance between the interest of the intellectual property holder and the needs of the broader set of companies that need access to the essential intellectual property - The essentials of intellectual property, Signals Research group, 2010 EQUIPMENT industry IPR owner
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