Slide title minimum 48 pt Slide subtitle minimum 30 pt TOWARDS A green FUTURE Maria boura Head of strategy & marketing Southeast Med

TOWARDS A green FUTURE

Maria bouraHead of strategy & marketingSoutheast Med

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Public | © Ericsson AB 2010 | 2010-10-19 | Page 2

Selected ericsson achievements 2009


(32 pt makes 2 rows









Implementing ericsson energy efficient ran and know-how

1995 20102000 2005

12-20 kWh/sub & yr

Energy efficiency increase by 4 times is

possible

3 kWh/sub & yr

60-80 kWh/sub & yr

Network power consumption/sub

& year

Typical network today

Ericssonnetwork capability

today


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98%

ICT Introducing efficiencies and transforming other industries

15% CO2 savings ~ € 600b. by 2020


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calculation of ICT net enabling effect

September 2010

New Methodology released by GeSI uses a Life Cycle Assessment (LCA) approach to guide the assessment of changes to an existing system resulting from the adoption of an ICT solution


(32 pt makes 2 rows









ICT Transforming the Health care industrythe ericsson experience

PCs Data Centre

Travel

Buildings

-20,000

-15,000

-10,000

-5,000

0

5,000

Metric Ton CO2e / Year

Infrastructure and land useFuels and networkDirect (operation)

Paper

LCA potential CO2 reduction factor: 50

depending on system boundary

Ericsson designed and deployed the national e-

prescription/e-referrals system

in Croatia

330


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Everything will be connected

1875 1900 1925 1950 1975 2000 2025

1 billionPLACES

Global connectivity

5 billionPEOPLE

Personal mobile

Source: Ericsson

50 billionTHINGS

Digital society Sustainable world


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The Connected city

Connectedconsumers,

enterprises &organizations

Connectedservice

organizations

Connectedcar

Connectedbus

Connectedtruck

Connectedmicro

generation

Connectedhomes

Connectedbuildings

Connectedmeters

Connectedcharging station

Standardizedtechnology

PaymentsIdentificationand authentication

Connectedhealthcare


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ict transforming the Transportation industry

Road Usage ChargingRoad Usage ChargingCongestion feesCongestion fees

Road TollsRoad Tolls

““Pay-As-You-Drive”Pay-As-You-Drive”- Insurance- Insurance

Fees & Charges

Remote Vehicle Remote Vehicle Diagnostics andDiagnostics and

SW UpdatesSW Updates

Automotive

Service CallsService Calls

Charging support Charging support for HEVsfor HEVs

Advertisement, Advertisement, Points of InterestPoints of Interest

Infotainment

Personal Personal Information MgmtInformation Mgmt

In-car In-car entertainmententertainment

Navigation, Navigation, Travel PlanningTravel Planning

Traffic Management

Traffic alerts, Traffic alerts, Eco-drivingEco-driving

Traffic Safety

eCalleCallTraffic Traffic Hazard warningsHazard warnings

Alco-lock, Alco-lock, Intelligent Speed AdaptationIntelligent Speed Adaptation


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Intelligent transport systemsthe ericsson experience

Source: Ericsson Case Study for ITS in Zagreb, Croatia


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Efficiency in public transportation through mobile broadband the ericsson experience

› Curitiba, the largest city in southern Brazil

› High speed access broadband modules

› E-ticketing and fleet management applications


(32 pt makes 2 rows









Source: European Smart Grid Platform, Ericsson

Micro-turbines

Industrialplant

CentralPower plant

Officeparks

StorageCHP

Fuelcells

Wind turbines

Off-shore wind turbines

Solarplants

Micro-grids

Virtual Power Plants(VPP)

HomeNetwork

Energy Server

Grid-friendly• Consumption

• Micro-generation

Electric cars

Smart Metering

Transmission:HVDC / FACTS

Energy ManagementAsset Management

CommunicationNetworks

HVDC: High Voltage Direct CurrentFACTS: Flexible AC Transmission Systems

SubstationAutomation

BuildingAutomation

ICT transforming the energy industryintelligent energy management: the smart grid


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Access to utility data


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ICT tranforming the energy industrythe ericsson experience - examples

Demand side management, R&D project

Field Force Management

SCADA solutions

Smart Metering Managed Services

FP7 Active Distribution networks with full integration

of Demand & distributed energy RESourceS project


(32 pt makes 2 rows









The Connected city

Connectedconsumers,

enterprises &organizations

Connectedservice

organizations

Connectedcar

Connectedbus

Connectedtruck

Connectedmicro

generation

Connectedhomes

Connectedbuildings

Connectedmeters

Connectedcharging station

Standardizedtechnology

PaymentsIdentificationand authentication

Connectedhealthcare


(32 pt makes 2 rows









Building the sustainable Society in greecethe ericsson experience

MANs & Smart Cities

Main citizens benefits

Better quality of life through: • simplified • more transparent• citizen-focused public transactions with reduced carbon footprint

Ericsson built 13 MANs and Veria Smart City

Green ICT workgroup


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unleashing the ICT potential for a sustainable future in Greece

Lead by example & foster

innovation

Remove regulatory & legislative barriers

Act. Now!

ICT in the of national strategy

Documents

Slide title minimum 48 pt Slide subtitle minimum 30 pt TOWARDS A green FUTURE Maria boura Head of strategy & marketing Southeast Med