Slide title minimum 48 pt Slide subtitle minimum 30 pt TOWARDS A green FUTURE Maria boura Head of strategy & marketing Southeast Med

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Slide title minimum 48 pt Slide subtitle minimum 30 pt TOWARDS A green FUTURE Maria boura Head of strategy & marketing Southeast Med Slide 2 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 2 Selected ericsson achievements 2009 Slide 3 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 3 Implementing ericsson energy efficient ran and know-how 1995201020002005 12-20 kWh/sub & yr Energy efficiency increase by 4 times is possible 3 kWh/sub & yr 60-80 kWh/sub & yr Network power consumption/sub & year Typical network today Ericsson network capability today Slide 4 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 4 98% ICT Introducing efficiencies and transforming other industries 15% CO 2 savings ~ 600b. by 2020 Slide 5 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 5 calculation of ICT net enabling effect September 2010 New Methodology released by GeSI uses a Life Cycle Assessment (LCA) approach to guide the assessment of changes to an existing system resulting from the adoption of an ICT solution Slide 6 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 6 ICT Transforming the Health care industry the ericsson experience PCsData Centre Travel Buildings -20,000 -15,000 -10,000 -5,000 0 5,000 Metric Ton CO 2 e / Year Infrastructure and land use Fuels and network Direct (operation) Paper LCA potential CO 2 reduction factor: 50 depending on system boundary Ericsson designed and deployed the national e- prescription/e- referrals system in Croatia 330 Slide 7 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 7 Everything will be connected 1875 1900 1925 1950 1975 2000 2025 1 billion PLACES Global connectivity 5 billion PEOPLE Personal mobile Source: Ericsson 50 billion THINGS Digital society Sustainable world Slide 8 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 8 The Connected city Connected consumers, enterprises & organizations Connected service organizations Connected car Connected bus Connected truck Connected micro generation Connected homes Connected buildings Connected meters Connected charging station Standardized technology Payments Identification and authentication Connected healthcare Slide 9 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 9 ict transforming the Transportation industry Road Usage Charging Congestion fees Road Tolls Pay-As-You-Drive - Insurance Fees & Charges Remote Vehicle Diagnostics and SW Updates Automotive Service Calls Charging support for HEVs Advertisement, Points of Interest Infotainment Personal Information Mgmt In-carentertainment Navigation, Travel Planning Traffic Management Traffic alerts, Eco-driving Traffic Safety eCall Traffic Hazard warnings Alco-lock, Intelligent Speed Adaptation Slide 10 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 10 Intelligent transport systems the ericsson experience Source: Ericsson Case Study for ITS in Zagreb, Croatia Slide 11 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 11 Efficiency in public transportation through mobile broadband the ericsson experience Curitiba, the largest city in southern Brazil High speed access broadband modules E-ticketing and fleet management applications Slide 12 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 12 Source: European Smart Grid Platform, Ericsson Micro- turbines Industrial plant Central Power plant Office parks Storage CHP Fuel cells Wind turbines Off-shore wind turbines Solar plants Micro-grids Virtual Power Plants (VPP) Home Network Energy Server Grid-friendly Consumption Micro-generation Electric cars Smart Metering Transmission: HVDC / FACTS Energy Management Asset Management Communication Networks HVDC: High Voltage Direct Current FACTS: Flexible AC Transmission Systems Substation Automation Building Automation ICT transforming the energy industry intelligent energy management: the smart grid Slide 13 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 13 Access to utility data Slide 14 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 14 ICT tranforming the energy industry the ericsson experience - examples Demand side management, R&D project Field Force Management SCADA solutions Smart Metering Managed Services FP7 Active Distribution networks with full integration of Demand & distributed energy RESourceS project Slide 15 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 15 The Connected city Connected consumers, enterprises & organizations Connected service organizations Connected car Connected bus Connected truck Connected micro generation Connected homes Connected buildings Connected meters Connected charging station Standardized technology Payments Identification and authentication Connected healthcare Slide 16 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 16 Building the sustainable Society in greece the ericsson experience MANs & Smart Cities Main citizens benefits Better quality of life through: simplified more transparent citizen-focused public transactions with reduced carbon footprint Ericsson built 13 MANs and Veria Smart City Green ICT workgroup Slide 17 Slide 18 Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abc defghijklmnopqrstuvwxyz{|}~ Do not add objects or text in the footer area Public | Ericsson AB 2010 | 2010-10-19 | Page 18 unleashing the ICT potential for a sustainable future in Greece Lead by example & foster innovation Remove regulatory & legislative barriers Act. Now! ICT in the of national strategy Slide 19

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