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Social Mediamanagement and legal
concerns
Chris Gatewood@gatewood5000
www.thresholdcounsel.com
Social Media Administrators
June 9, 2011
Social Media Management
1. Risk Management and Legal Considerations
2. Monitor3. Respond, quickly
1: Risk Management
• Before You Act, Plan• Draw lines on the field
• Affirmative instructions
• Manage Your Risks• Develop SM policies, training
If there is such thing, it is mainly
• Employment• Confidentiality• Regulated Industries• Defamation• First Amendment
Legal Risks:What is Social Media Law?
• German teenager
• Birthday posted on Facebook
• 1,500 “guests” showed up
Recent Examples: Viral EffectsBest / Worst Birthday Party
Sweet 16 Run Amuck
• Connecticut ambulance worker
• Facebook comments
• Fired, but NLRB said that she was protected under NLRA
• Was SM policy and firing too harsh?
• Case settled
Souza v. AMR
Recent Examples: Employment
• Malaysian blogger Fahmi Fadzil
• 100 tweets over 3 days
• "I've DEFAMED Blu Inc Media and Female Magazine. My tweets on their (human resource) policies are untrue. I retract those words and hereby apologize"
Recent Examples: Take-backs
Tweet Apology, times 100
2: Are You Listening?
Money
WorkMonitor:• Low End – free, DIY Google Alerts
• Mid-Level – paid service (Trackur, etc.)
• Full Service – hire someone
What you don’t hear can cost you.
3: Respond On-Site
Iron While Damp
Why?• Fast, Same Place
Why Not?• Attention, Credibility