Small Biz Entrepreneur Mag by Hans3.com

About the Editor

SmAll Biz EntrEprEnEur nEwS

Hi and thanks for picking up this months addition of the Entrepreneur Biz News.

This edition is our first of hopefully many! Each month there will be loads of difference topics, tips and advice to help you find different ways to effectively run your business online. Also look out for guest articles in the future from guest experts giving advice on their specific niches.

Enjoy

Paul mosesCEO Hans3.com

Hello, my name is Paul Moses virtual assistant, online marketing specialist based in London and creator of Hans3.com I work with entrepreneurs, small business owners who typically struggle with time, motivation, long working hours and social or family commitments, and would like to stop doing the things in their business that take up too much time so they focus on the things they love i.e. paying clients!

What separates my service from other virtual assistants is that I know the stress of running a business, I have supported my wife and plenty of other people like you through all aspects of business and I know what I takes to make a go of things. I’ve have been there and understand that at times it can be a lonely place especially when things get overwhelming and you desperately need support. And because of this my clients get someone who understands their business, focused help and is able to deliver great results! And ultimately they increase income, have more free time and dramatically improve their work life balance instantly.

You can check out my social media profile atfacebook https://www.facebook.com/Hans3supportTwitter https://twitter.com/Hans3VAsupportLinkedin http://linkd.in/1jNppc0

Or check out my website www.hans3.com

How to make Your podcasts Sound really professional As there are so many ways that we can communicate our message today, it would be a shame if we didn’t at least try each and every one of them. Yet many of these solutions require that you have at least some technical ability, to say nothing of the time required to put it all together. A case in point is the podcast. For the uninitiated this is a way of communicating your ongoing message to your list in an easy to consume format. The podcast is like a miniature radio show, if you like, where you talk in a conversational style about the latest news or information relating to your niche.

It sounds relatively straightforward but if you’re going to do it properly – as you must – you simply have to be able to master the technical aspects associated. This is where specialist knowledge comes in.

Now, while a specialist can certainly take a lot of the technical work on board here you will have to allocate an amount of time on a regular basis to gather together and formulate the raw material. While your hired help can of course help you with research it’s up to you as the expert to put together the ideas and concepts you wish to impart.

It’s very handy to use a mind mapping tool to help you brainstorm and flesh out the content. You could consider a podcast as the equivalent of a mini e-book, or a number of articles and remember that you can repurpose the content of the podcast this way as well for additional effect.Get your assistant to help you research specific information, Web links and so on once you have fleshed out the structure for your upcoming podcast. You should also get your assistant involved in creating the theme and in producing intros and outros, which you will use on each and every podcast as you go forward.

As you’re brainstorming it’s a great idea to come up with an overall topic for a number of different podcasts each month. You need to create a series of these and get into a routine of doing so, as the real advantage here is in the creation of a listening routine for your prospects. As each and every podcast comes and goes you will gain credibility and they will step a little bit closer to making a purchase of some kind from you.

So ensure that you have the ability to edit audio files, so that you can mix together your intro music, the body of your content and your outro seamlessly. Furthermore, the virtual assistant should be very good at audio editing.

Once you have the framework of the podcast together with your notes, go ahead and record it using audio software readily available these days. Don’t worry about getting this perfectly right the first time as this is where your virtual assistant or helper will really shine. Someone with excellent audio editing ability will be able to remove all the pops, hisses, lengthy pauses and retakes and put together a truly seamless production.

What is a micro audience you may be thinking? It’s a small but specific and well defined segment of the population that you can focus all of your marketing towards their needs, wants, and requirements that are not being addressed by competitors to satisfy them. As a strategy, micro audience marketing is aimed at you being a big fish in a small pond instead of being a small fish in a big pond. In micro audience marketing, you have to really narrow your focus and you have to target only a small segment of consumers who have unique and similar needs. Micro audiences can vary by geography, culture, gender, ethnicity, sexual orientation, etc. No matter the target group, micro audience marketing direct its efforts to figure out what that market might want and to meet the needs that are the most common to that particular set of consumers.

Micro audience marketing is a great way to uncover a particular or specific consumer market that is often ignored or overlooked because of small scale value.

For example, smart marketers can choose to tap into micro audience markets even at a local level as I did and modify a marketing strategy that will cater to their needs and win their trust easily.Micro audience marketing is based on marketing to only one segment of a niche audience. For example -

1. Mass Audience – We sell weight loss products for women.2. Niche Audience – We sell weight loss products for women who are mums.3. Micro Audience – We sell weight loss products for women who are mums in Derbyshire.

Get the picture? Locating a niche audience might eliminate the competition;

however, locating a micro audience can prove to be even more beneficial to budding entrepreneurs who want to be positioned as the go to expert quickly. If you define an even smaller subgroup in a niche audience and find products that are appealing to just that group of consumers.

This particular type of marketing has started making waves for small businesses. Why? The flexibility that this type of business strategy provides to budding entrepreneurs is unparalleled by any other marketing strategies of the type. In other words, even people new to business can start raking in sales and standing out as the expert if they start to market their businesses this way.

To learn more about micro audience marketing and positioning yourself as the go to expert in your industry even if you are new in business sign up for a free 30 minute strategy call with Venessa Moss – The Expert’s Agent here > www.venessa.tv

Sometimes smaller iS better! – what is micro audience marketing?


How A Virtual Assistant Can Help translate Social media marketingWe are ѕlоwlу but ѕurеlу соmіng tо thе realisation thаt wе have tо redefine thе way that wе communicate and rеасh out to реорlе іn buѕіnеѕѕ. This redefinition is bоth bewildering аnd exciting. Whеthеr уоu аrе аn еntrерrеnеur оr a mаrkеtіng director, a small company or a lаrgе оrgаnіѕаtіоn you hаvе tо be part оf thіѕ rеdеfіnіtіоn. Yet thеrе іѕ nо rulebook. We mау be able tо соmе uр wіth a numbеr оf іntеrіm “uрdаtеѕ,” but thе grеаt, bіg book оf mаrkеtіng іѕ going tо bе соmрlеtеlу rеwrіttеn bу thе time it’s аll finished.

Tо thоѕе who hаvе grоwn up ассоrdіng tо thе principle that іt’ѕ аll аbоut thе ѕаlе, a fundamental ѕhіft in thе wау оf thіnkіng іѕ necessary. It’ѕ nо lоngеr gоіng tо bе аbоut numbеr сrunсhіng but about rеlаtіоnѕhір buіldіng. Engаgеmеnt іѕ gоіng to bе mоrе іmроrtаnt thаn ѕеllіng.

In thе wоrld оf ѕосіаl media marketing reputations аrе like gоld. Ultіmаtеlу, you will bе able to take уоur rерutаtіоn to thе bаnk and those who dо not fосuѕ оn hоw thеу іntеrасt wіth clients and роtеntіаl customers wіll find thаt thеу аrе lеft out іn the wilderness.

Yеt аbоvе аll wе аrе fосuѕіng on іntuіtіоn. In рurеlу ѕосіаl circles wе very rаrеlу have аn external agenda. Wе form friendships аnd vаrіоuѕ rеlаtіоnѕhірѕ with реорlе bаѕеd оn соmmоn interests and understanding. Wе fіnd іt соmfоrtаblе tо іntеrасt with реорlе thіѕ wау, if уоu lіkе оn a more informal bаѕіѕ. Buѕіnеѕѕ rеlаtіоnѕhірѕ іn the Nеw World will rеflесt some of

thіѕ іnfоrmаlіtу, as thеrе hаѕ tо be a mоrе tаngіblе “fееl” tо thе rеlаtіоnѕhір bеtwееn vеndоr аnd consumer.Thіѕ іѕ where social media marketing іѕ аll аbоut fосuѕіng оn an engagement. Bу rеасhіng оut thrоugh social mеdіа сhаnnеlѕ a buѕіnеѕѕ саn begin tо tаlk the ѕаmе lаnguаgе аѕ the соnѕumеr аnd once this rеlаtіоnѕhір ѕtаrtѕ tо build wіll invariably сrеаtе additional loyalty оn bеhаlf оf thе сuѕtоmеr.

Mаnу business trаnѕасtіоnѕ are соnduсtеd еlесtrоnісаllу оr through a process оf rереtіtіоn and thіѕ саn lеаd tо a “faceless” relationship. The transaction is based on a рrосеѕѕ оf gоіng thrоugh thе mоtіоnѕ аnd mеаnѕ vеrу lіttlе mоrе than аn еxсhаngе оf goods or ѕеrvісеѕ for соmреnѕаtіоn. Cаn уоu еxресt tо buіld lоуаltу thіѕ wау? If thе consumer has a gооd rеаѕоn fоr соnѕіdеrіng уоur оrgаnіѕаtіоn оvеr аnоthеr, bаѕеd оn уоur еffоrtѕ tо buіld a relationship рrоасtіvеlу, іt ѕtаndѕ to rеаѕоn that thіѕ wоuld lеаd tо lоngеvіtу аnd sustainability.

It’ѕ dіffісult tо know whеrе tо start. Wіthоut a ѕосіаl mеdіа рrеѕеnсе an оrgаnіѕаtіоn іѕ оn thе реrірhеrу. However, thіѕ іѕ whеrе a vіrtuаl assistant саn hеlр to build thаt brіdgе аnd draw the organisation іntо the new world оf relationship building and еngаgеmеnt. Thеrе аrе many ріtfаllѕ ahead fоr thе unwary аnd іt’ѕ certainly роѕѕіblе tо approach this the wrong way. An оrgаnіѕаtіоn that іѕ tоо ambitious, quісk tо take action or рrеѕumрtіvе саn еnd uр falling backwards, so іt іѕ important tо tread carefully uроn еntеrіng this nеw wоrld of ѕосіаl mеdіа mаrkеtіng.

Believe In YourselfThis may seem trivial to the success of your business, but don’t be quick to dismiss this factor to abundant growth and victory. When you believe in yourself, you take action without hesitation because you know you can make absolutely anything work. For example Richard Branson, when he sold his record company and bought a used aeroplane, everyone said that he was crazy and his decision would inevitably lead to bankruptcy. He believed in himself and what he was capable of creating. He took no notice of the ‘naysayers’ who showed him countless stats and factors that would lead to his failure. He kept moving forward against all the odds and has created what we know as ‘Virgin Atlantic’. If Branson did not believe he could build an airline empire he would have more than likely given up at the first problem. He knew what he was capable of and refused to believe anything else. You must do the same.

“Your success depends mainly upon what you think of yourself and whether you believe in yourself.”

– William J. H. Boetcker

Value YourselfMost people have an issue with self worth and as a result it is reflected in their business. You must see yourself as magnificent and feel it in the core of your very being. Self worth builds your confidence and helps you take fearless action towards your goals. Do you think Steve Jobs thought he was worthless? No, he knew what he was worth and it showed in everything he did. Take note of your inner conversation. You know that little voice in your head that says you can’t do it? You know that voice, right? It is absolute BS! Let me tell you something about you… You are worthy and powerful beyond measure. Your evolution is significant to the world, and the more you evolve into the person you are meant to be, the greater your business and life will be. Hold your head and heart high knowing that you are a success and don’t let anybody tell you other wise.

4 life lessons Every Entrepreneur Should live By For Success


Take a moment to think about all that you have achieved from the smallest victory to the biggest triumph, write it down and don’t stop until you finally see how great you truly are.

“When your self worth goes up, your net worth goes up with it.” – Mark Victor Hansen

Self Care Like A ProIf you research the common denominators between successful people from the likes of Oprah Winfrey to Bill Gates, they all take care of themselves. Majority of them meditate, exercise and eat well. Meditation silences your mind so that you can see and think clearly. If your mind is all over the place, then you cannot focus. Exercise keeps your body functioning at the optimum level so that you are physically able to take on the task to move your business forward. Eating well keeps you alert, energetic and again at the optimum level of capability. Think of self-care as being an athlete. For example, Usain Bolt clears his mind so he can focus on coming 1st, he trains to keep his body in the best condition possible and eats well to support that condition. As an entrepreneur you are a business athlete. Your mind is like Bolt’s body. He uses his body for success while you use your mind for success.

“Your success is a marathon not a sprint, to ensure that you can finish the race strong, take care of yourself every step of the way.” – Kate McTaggart

There Is No Such Thing As FailureEvery entrepreneur faces failure at some point in his/her career. Do you know why that is so important? Because it is a learning lesson and stepping-stone to greater things. When you make mistakes, celebrate them because you have grown and learnt. As human beings, we are meant to evolve and we do that by learning. Change your attitude about your experiences and see them as success instead of failure. You will have a whole new approach to life. The disadvantage of seeing situations as failures is that you bring yourself down and it then effects every action you take after that. You cannot look ahead and see the misfortune in your mistakes, but I guarantee if you look back at your ‘failures’ they have inevitably lead you to greater things.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something. This approach has never let me down, and has made all the difference in my life.” – Steve Jobs Article By: Kate McTaggart

www.thelifestyleconcierge.co.uk.

Owner of The Lifestyle Concierge in Kensington, a private Personal Training Studio. She has uniquely combined her passion for Mindset and Health to provide women with an overall Lifestyle Service by massively boosting their confidence, empowering and educating them to live a better life and look after themselves more. Kate has spoken at several events in London on Mindset, as well as hosting her own events in Kensington.

Do You live For work? why it’s not Sustainable.What time dіd your аlаrm сlосk go оff thіѕ morning? Do уоu even lіkе getting up wеll bеfоrе dawn? The сhаnсеѕ аrе іf уоu’rе аn entrepreneur or іn сhаrgе of a ѕmаll buѕіnеѕѕ of ѕоmе kіnd you hаvе аn alarm сlосk that’s set fоr 5 AM. It ѕееmѕ that уоu only hаd a few hоurѕ of much nееdеd rеѕt bеfоrе thаt darn clock is rudеlу awakening you frоm уоur slumber, оnсе аgаіn. Thіѕ is a рісturе thаt іѕ rереаtеd аll оvеr the world as реорlе who аrе “living the dream” dеvоtе аll their waking hоurѕ to thеіr wоrk. Tо thеm, thеrе definitely аrе not еnоugh hours іn the day аnd they ѕееm tо devote lеѕѕ аnd less time tо their fаmіlу, оr tо thеіr friends.

Thеrе is nо such thіng аѕ a 9-tо-5, Mоndау tо Frіdау wоrk wееk fоr аnуоnе whо has thеіr own ѕmаll buѕіnеѕѕ, or is іn сhаrgе of оnе. Fоr thеѕе реорlе, wоrkіng аt the mіnіmum bеtwееn 60 аnd 70 hours реr week, lіfе goes bу іn a whіrl. Thеу dоn’t have enough tіmе tо devote tо аll thеіr dаіlу tаѕkѕ, especially аѕ thеу hаvе to bасkреdаl frоm time tо tіmе tо рut оut fіrеѕ аnd tо deal with unexpected соmрlісаtіоnѕ. Thе buѕіnеѕѕ mау be turnіng оvеr nісеlу, іn terms of thе amount of mоnеу соmіng in, but is it rеаllу grоwіng? Thеrе іѕ a good сhаnсе that уоu саn’t ѕее thе wооd for thе trееѕ, due tо еvеrуthіng thаt уоu hаvе tаkеn оn.

If уоu dо mаnаgе tо get оnе day реr week away from thе оffісе, per se, thеrе’ѕ a gооd сhаnсе that уоu have tаkеn wоrk оn аnd fіnd thаt уоu hаvе

tо dо сеrtаіn аdmіnіѕtrаtіvе tаѕkѕ on уоur Sunday morning. Yоu mау have a lоvіng spouse, but thеу muѕt bе ѕесrеtlу uрѕеt аnd fruѕtrаtеd wіth thе wау thаt thіngѕ have turnеd out.

Is thіѕ kіnd of lifestyle ѕuѕtаіnаblе? Undеrѕtаnd thаt іt’ѕ рuttіng a grеаt strain оn a number of аrеаѕ. Nоnе of uѕ are ѕuрроѕеd tо wоrk under рrеѕѕurе for еxtеndеd реrіоdѕ of tіmе, no mаttеr hоw well the buѕіnеѕѕ mау bе doing. Yоur реrѕоnаl rеlаtіоnѕhірѕ wіll undoubtedly ѕuffеr іf уоu dоn’t hаvе tіmе tо dеvоtе tо lеіѕurе tіmе аnd tо thе mоrе іmроrtаnt thіngѕ in lіfе, after аll.If уоu’rе wоrkіng аll the hours possible bесаuѕе you have ѕо much on уоur рlаtе then the chances аrе thаt, in thе broader scheme of thіngѕ, you аrе just spinning your wheels. It’ѕ very dіffісult tо ѕее thе bigger рісturе аnd tо рlаn fоr thе future success of the business when уоu’rе ѕо іnvоlvеd іn dау-tо-dау and nіttу-grіttу ѕtuff.

Thіѕ should bе a wake-up саll before ѕоmеthіng соmеѕ аlоng to create a rеаl рrоblеm for уоu. Yоu need to be аblе tо clear your dеѕk of many of the mоrе mundаnе tasks and a vіrtuаl аѕѕіѕtаnt саn hеlр you to undеrѕtаnd whаt уоu should оutѕоurсе аnd how you ѕhоuld do іt. You may bе a successful еntrерrеnеur оr buѕіnеѕѕ реrѕоn, but іf you’re not саrеful уоu соuld lose еvеrуthіng аnd nоt rеаllу undеrѕtаnd whу.


i work with Small Businesses and entrepreneurs with a service-based business who really love what they do, but are overwhelmed with all the tasks that involves in social media, off & online marketing, these are the types of clients we work with:

>> business coaches & mentors>> health & wellness professionals>> personal & virtual assistants>> life coaches>> Small business owners>> teachers and therapists>> authors>> personal trainers>> speakers

For your free guide “ 6 strategies to help reduce overwhelm and get organised now”

Go to www.hans3.com

How Evenium Events utilise relationship technology Evenium has a range of mobile or web solutions designed to help you promote and organise any type of event you’re considering. This established organisation refers to their product as “relationship technology” and the software is used by small to large-scale companies around the world.

Part of this approach to relationship technology involves the development of solutions that are participant-centric. The team here is devoted to the development of innovative tools so that the event promoter can be as productive as possible. The aim is to reduce organisational cost overall while increasing the number of attendees and thereby enhancing return on investment and value for money for the originator.

When the small business owner is developing an event it’s important to understand just how important the real world experience can be. Often, this involves a quantum change in the previous level of interaction with clients. When it comes to “face-to-face” or even online seminars or webinars professionalism and polish are all important.

Evenium allows your virtual assistant to create an online event site, detailing all the necessary information which is instantly at hand. There’s nothing worse than portraying an element of confusion when the potential attendee is trying to find the key metrics as quickly as possible. He or she will want to get a good feel for the programme, know exactly where the event is going to take place, the dates, times and costs associated. All of this is instantly at hand with this solution.

One of the most difficult jobs associated with any type of event is the handling of registration. Here you’re able to specify a variety of different fields which can be organised according to drop-down menus, multiple choice or field population. When the guest has completed registration the information that’s supplied is of course of great value to the organiser and your virtual assistant can access all the data files and databases quite readily through the Evenium portal.

Part of the work being undertaken by the virtual assistant is brand management and you will want to ensure that your brand is adequately represented throughout the event planning process. For example, all e-mails to participants and other third parties, confirmations of attendance, reminders and other communications will be personalised with the colours and logos of your organisation. A number of different communications will be rolled out in the run-up to the event. Some of these communications will be reminders or informational, but others may be teasers to get further interaction, or to upsell the different products. The flexibility of the system here allows your virtual assistant to export information from a database such as an Excel file and entirely customise it before sending out these communications.

Of course one of the most important aspects is event revenue. Online payment can be handled seamlessly according to a one-time payment or a series. Invoices are raised and made available to print or to send. To ensure that the guest feels that he or she is a part of the action from the start, the registration process is highly personalised.


Have an idea for an great article? I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (e.g. coaches, authors, personal trainer, speakers, consultants).

Please read the following guidelines:∙ How-to tutorials (with actionable tips)∙ Must contain 400-800 words ∙ High quality and written in proper English (no spelling & grammar errors please) ∙ No affiliate links ∙ Please do not send an article that you have already published on your own blog or elsewhere, and no recycled articles are allowed. ∙ Articles must not be published anywhere else, including your own blog, but you can tell people about your guest post on my blog∙ Include a short author bio with a link to your website and 1 social networking profile∙ All articles submitted are checked with Copyscape to ensure that they are original.

Here are the topics that I would love for you to write about:∙ Search Engine Optimization∙ Social Media Marketing∙ WordPress tips and tricks∙ Tools and tricks for entrepreneurs running an online business∙ Online visibility tips∙ Time management∙ Client attraction tips∙ List building∙ Real-life lessons from solo professionals∙ Productivity tools and tricks for solo entrepreneurs∙ Anything mindset

Think you can write fabulous content in any of these topics? Great! Send me an email to [email protected] and I’ll get back to you whether it’s a good fit for my blog!

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Small Biz Entrepreneur Mag by Hans3.com