Upload
wild-apricot
View
352
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Since Wild Apricot’s goal is to help small associations and non-profits build websites, connect with supporters, and grow and manage their membership, we conducted a survey to gain insight into the world of the volunteers and staff of small membership organizations. We believe the survey findings provide a wealth of benchmarking information that can help small organizations see where their group fits within their universe, and offers a “snapshot” of the the small membership organization.
Citation preview
For more information, visit wildapricot.com/membership-insight-survey
Survey Highlights
For more information, visit wildapricot.com/membership-insight-survey
Small Membership Insight Survey – What’s it all about?
Since Wild Apricot’s goal is to help small associations and non-profits build websites, connect with supporters, grow and manage their membership, we wanted to gain more insight into their world.
We conducted an online own survey to find out about who manages these organizations day-to-day, funding sources and much more. We wanted to know: does size matter and if so, how?
Our survey findings offer insight about small, volunteer-led organizations, as well as benchmarking information for the staff and volunteers of small organizations.
For more information, visit wildapricot.com/membership-insight-survey
Who participated in our survey?Here is a snapshot of our 559 survey respondents:
• 63.7% are (unpaid) volunteers
• More than 40% are in leadership roles (e.g., President/Board Chair - 22.7%; Executive Director -20.4%)
• Just over 50% represented associations
• 82.2% of respondents were based in the United States, with the remainder mainly from Canada, the UK and Australia
For more information, visit wildapricot.com/membership-insight-survey
What does a typical “small” membership organization look like?
Based on our survey data, a typical small membership organization…
• Has fewer than 500 members
• Is volunteer-led
• Is staffed by 1 full or part-time staffer
For more information, visit wildapricot.com/membership-insight-survey
Portrait of a small membership organization
Our survey data suggests a typical small membership organization…
• Has non-profit status
• Is a stand-alone organization
• Has a local or regional membership reach
• Has an annual budget less than $50,000
For more information, visit wildapricot.com/membership-insight-survey
Budgets and funding sources
Here’s a snapshot of the financial status of the small membership organizations who participated in our survey:
• Budgets: 61.5% have an annual budget less than $50,000
• Membership growth patterns: More than 75% reported membership levels stayed the same or increased 10-50% in the last year
For more information, visit wildapricot.com/membership-insight-survey
Budgets and funding sources
• Income sources: 63.5% reported membership fees as a “critical source” of income; followed by events (34%), fundraising (21.8%), and sponsorship / advertising (17.5%)
• Membership fees: 54.6% had basic membership fees of $21.00-$99.00
For more information, visit wildapricot.com/membership-insight-survey
Top prioritiesThe three top priorities for small organizations are:
• Increasing membership (27.7%)
• Increasing member engagement (22.1%)
• Demonstrating member value (15%)
For more information, visit wildapricot.com/membership-insight-survey
Reasons members join and Programs & services offered
Top 3 reasons members join:• Networking (77.1%)• Member education/professional
development (71.3%)• Learning best practices in their
profession/field (43.7%)
Top 3 program & service categories:• Networking events (66.8%)• Member education/professional
development (64.9%)• Information/publications/books
(44.1%)
For more information, visit wildapricot.com/membership-insight-survey
Who manages small membership organizations day-to-day?
• Volunteer only - 53.4%• Staff only - 23.3%• Combination of volunteer & staff
- 23.3%
Staffing levels: • 30% had 1 part-time staff• 23.4% had 1 full-time staff• 11% had 2 part-time staff• 11% had 3-5 part-time staff
For more information, visit wildapricot.com/membership-insight-survey
Small membership communications
For more information, visit wildapricot.com/membership-insight-survey
Small membership communications• Top 3 tools for communicating with
existing members: – email - 97.3%– websites - 63.2%– newsletters/magazines - 58.7%
• Top 3 channels for renewal efforts: – email - 85.4%– websites -70%– direct mail - 38.3%
• Recruitment channels: – websites - 92%– word-of-mouth - 89.4%– email - 65%
• Social media use: – 54.5% use social media for member
communications– Recruitment:
• 50% use Facebook for recruitment • 25% use Twitter • 19.2% use LinkedIn
For more information, visit wildapricot.com/membership-insight-survey
Want additional insight into small membership organizations?
You can download the full Small Membership Insights Survey Report here:http://www.wildapricot.com/membership-insight-survey/