Small v s-mall__2007

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    SMALL V/S MALL

    PROJECT BY: RUCHI SHAH

    T.Y.BMS (SEMESTER V)

    PROJECT GUIDE: MS. MONA BHATIA

    NAGINDAS COLLEGE OF COMMERCE, ARTS & MANAGEMENT STUDIES, MALAD (W), MUMBAI

    400064.

    SUBMITTED TO: UNIVERSITY OF MUMBAI

    2008-09

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    ACKNOWLEDGEMENT Success may be defied in many a ways as possible, but the main challenge lies in achieving it. In this road to success, many factors contribute, without which even the best efforts would go in vain. Some call it luck, while the others call it fate. However, we would not call it just our luck. At this outset I would like to take pride to thank my respected project guide and the

    coordinator (BMS department NK College) Prof. Ms. MONA BHATIA and secondly,

    the principal of NK college Mrs. ANCY JOSE for their timely support who has inspired

    us and motivated us to get this wonderful and brilliant work experience, without her

    valuable guidance and support, the dream of making this project would never come true.

    Last but not the least; we extend our thanks to the almighty for all that happened without any hurdles or problems!

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    Executive Summary

    Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use. It covers sales of goods ranging from automobiles to apparel and food products and services ranging from hair cutting to air travel and computer education. Sales of goods to intermediaries who resell to retailers or sales to manufacturers are not considered a retail activity. The Indian retailing industry, which was traditionally dominated by small and family-run stores, has come of age. The retail sector is the second largest employer after agriculture in the country and also the second largest untapped market after China. There are some 12 million retail outlets in India. Besides, the country is also dotted with low-cost kiosks and pushcarts. Organized retailing is only 3% of the total retail industry. Over the past couple of years there have been sweeping changes in the general retailing business. India's retail sector is going to transform and with a three-year compounded annual growth rate of 46.64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselves in new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. In the last few years, as modern retail concepts begin to make an appearance across urban India, the debate on their impact on the traditional Indian retail businesses including the so-described "mom & pop" stores and the neighbourhood kirana stores gets shriller.

    Small Indian "Kirana" Shopkeepers Are Already Feeling the Heat from the Malls. The opposition to large retail shops seems to be growing, and broadening to take in domestic retail chains as well as the international giants that want to enter the Indian market. Admittedly, such opposition flies in the face of the received wisdom: studies based on extensive field surveys have concluded that the spread of organised retailing will not hurt millions of small mom-and-pop, or kirana, stores across the country. But the experience so far (and it is early days yet) suggests that this may not be entirely true.

    News reports, including those published in this newspaper, have cited instances of small shops closing down or losing business in areas where large retailers have set up shop. Analysts are still working out the odds on the kirana v/s organized retail major battle, vacillating between saying that the two sets of entities will co-exist happily, each serving different needs and predicting doom for the kirana store, who perhaps would find the pace daunting. But only as long as the Indian consumer weighs his options in favor of the kirana paying MRP at an outlet thats a stones throw away versus paying better prices, but at the cost of a longer trip to the nearest retail outlet. In any case, most of India still prefers to walk to the nearby kirana store for nearly everything! This will change if and when the biggies set up outlets in every other street, in every neighborhood which they will, if the numbers make sense. However, Kiranas has opportunities to grow in India in spite of the growth of malls because these kirana shops will also get benefit of the growing economy. The argument that the kirana shops will be affected by these malls is only myth. Therefore both the malls and kirana stores can play simultaneously in India.

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    IndexIndexIndexIndex

    Sr.No

    Contents

    Page No

    1

    Introduction

    9

    2

    Evolution of Indian Retail Sector

    Phases in the Evolution of Retail Sector

    10-11

    3

    Boom in Retail Industry

    12-13

    4

    Growth of Retail Companies in India

    The Growth Drivers

    14-17

    5

    Key Players in Retail Industry

    18-20

    6

    Retailing Scenario - Global

    21-22

    7

    Retailing Scenario - India

    23-27

    8

    Classification of Retail Industry

    28

    9

    Traditional / Unorganized Retailing

    Kirana / Small Local Stores Characteristics of Kirana Shops Significance of Kirana Stores Traditional Format Retailers Advantage of Kiranas SWOT Analysis of Kirana Stores Lots to learn from Kiranas Interview of Central Kirana Store Changing face of Kirana Unorganized Retailing is Getting Organized

    29-40

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    10

    Indian Organized Retail Market

    Origin of Modern Retailing in India Factors Estimated to propel the growth of the

    Organized Retailing Modern / Organized Retailing Formats Experimentation with Formats Challenges before Organised Retailing in India SWOT Analysis of Organized Market Top 10 retailers in India

    41-57

    11

    Malls The new face of Retail Market

    Advantages of Shopping Malls Disadvantages of Shopping Malls The trends to follow in future Small is Big for Indian Retail

    58-61

    12

    The Retail Dictatorship v/s Retail Democracy

    62-63

    13

    Articles Supporting the Inevitable Fight

    Bid to Stop Big-Fish Entry in Retail HLL teams up with Kiranas to fight malls Local vendors throws the gauntlet to Reliance Fresh,

    Subhiksha Supermarkets v/s Indian mom-and-pop shops

    64-68

    14

    Survey Analysis

    69-77

    15

    Kirana Stores v/s Super Markets

    78

    16 Case Study

    79-80

    17

    Conclusion

    81

    18

    Appendix

    82

    19

    Questionnaire for Survey

    83-84

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    Objective of the Study

    The purpose of this study is

    To understand the concept of retailing. To understand the retail market To understand what is organised and unorganized retailing To study the current status of malls and kiranas To study the effect of shopping malls on Kiranas To understand consumers preferences between shopping malls and

    local stores

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    RESEARCH METHODOLOGY

    Marketing research is useful to: Launch a new product or service or Facility Determine marketing opportunities Solving the problem Effectiveness of ad-campaign

    The success defines co-ordination between Research and management. The research involves a no. of interrelated activities which overlap and do not rigidly follow a particular sequence. The major steps involved in marketing research process are:

    1. Formulation of problem:

    A problem well define is half solved. To identify research problems are of 3 types: Overt difficulties: are those which are not hidden. Latent difficulties: Which are not so hidden but if not checked would soon

    become evident. Unnoticed opportunities: once the 2 or more problems are identified the next is to

    decide which of the problem is to be selected. Formulation of problem:

    Unit of analysis: The study of small v/s mall as a business, its characteristics, problems, functional areas, growth etc.

    Time and space boundaries: The study of small v/s mall workings in India from its existence in India till today.

    Characteristics of Interest: to understand the workings and business practice of small v/s mall

    Environmental condition: SWOT analysis etc.

    2. Choice of Research Design:

    It is a Descriptive Research which is undertaken to know and understand the characteristics of small v/s mall. The collected data are of secondary type. The collected data is framed in a presentable and analytical form.

    3. Determining source of data:

    The data presented are both of primary and secondary type.

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    4. Designing Data Collection Forms:

    Observation: The data are collected through own observation. The observation and data are recorded faithfully and accurately. Survey: The primary data are collected from fields survey through questionnaire from the respondents.

    5. Determining sampling design and sample size:

    The project started with sorting all the raw data and arranging them in perfect order. To add value to the project and understand the practicality, I have visited some stores who are the best ones in retailing business.to Further, to understand the consumers better, a field survey was also conducted to find out the tastes and preferences, purchasing habits, expectations of the consumers etc. Analysis of this primary data has been done to actually understand the survey in a better way. Primary Source i