Smart Social Media Marketing Ideas You Can Start Today

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    15-Aug-2015

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  1. 1. Smart Social Media Marketing Ideas You Can Start Today Social media marketing can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The tips given in the article below will help you to maximize your return on your social media marketing campaign. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there. You should take caution when utilizing the services of a firm for your social media marketing needs. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. You will find that these companies are posting on fake accounts with Twitter, YouTube http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/ and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Criminals have found ways to defraud marketing customers while making it look as though they are doing a good job. Create specials that are exclusive to your social media sites to entice your customers to come to them. For example, if you're offering your product for a 50% discount and someone else is not, then you're suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity. Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out http://www.alternion.com/users/socialstandup on a new technique that could significantly help your business. Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard. Consider hiring a freelance writer to create interesting content for your tweets, Facebook pages, and blog posts. This will allow you time to focus your energies on growing your business, and it is especially important if writing is not one of your best skills. You should still provide the topics and
  2. 2. proofread everything before it is posted. Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business. LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits. Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view. If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. Pay attention to what customers say, they are probably not the only ones who think it. Also, it shows that you are taking their opinions into consideration. It's important to blog readers that they have the ability to leave comments. The most beneficial part of this is that it can be done without having to divulge personal contact details. Leave each post open for comments, but carefully monitor them. Make sure you delete spams and rude or offensive comments quickly. Get more people subscribing to your social media blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn. Make sure your firm's postings are of visual interest. Simply looking at words and paragraphs gets boring after a while. Provide your readers with things to look at, such as logos, videos, graphics or graphs. But stay away from including too many visual items, because you still want to be able to get your point across through your text. For successful social media marketing, you should open a Facebook page for your business. Facebook is an important social medium that can reach many networks of potential customers, and by encouraging people to "friend" your business or offering hints or discounts on your page, you can reach fans that otherwise may not know your business exists.
  3. 3. When writing a social media blog for your business, remember to add Twitter. You can easily place a retweet button at the top of your blog. This will allow Twitter users to easily share your blog on their site. Think of all the potential that one button can have on your marketing efforts. If you are considering using a consultant to assist you with your social media marketing campaign, make sure they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use. Social media is a here-to-stay form of marketing that should not be ignored. Social media allows you to market your product or service to millions of prospective customers. This article showed you basic tips for creating a quality campaign using social media marketing.