Smg Project

8/4/2019 Smg Project

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The Late Night Home DeliverySystem

TMTM

Corporate Office : S.C.O. 1120 to 1124, Sector

400, Mohali.


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Executive SummaryExecutive SummaryBooze Up is perfectly a new concept in the Tricity ofChandigarh, Mohali and Panchkula. We are already familiar with

the concept ofhome delivery of various products and services.

This is quite similar to it but with an advantage. This advantage

is that we are be providing these home delivery services 24/7 in

the Tricity. We are majorly dealing in the home delivery of liquor

and snacks at late night. These type of services are already

prevalent inNew York& other parts ofU.S.A. and Australia.

Through this we are also catering to the late night Birthdayparties as people use to wish and celebrate with their friends at

12 o clock right with the start of the Birth date when the whole

market is closed. So they do not need to collect all the party stuff

beforehand we will provide the fresh stuff right at 11:50 PM to

the them.


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Company Overview

Company Overview

Companys registered name is Booze Up. Its registered on the name of

Samir , Anuradha, Dheeraj, & Tania.

Booze Up majorly deals in the late night home delivery of party stuffs

including liquor and Cigarettes also.

Vision of the company is to become a chain of fastest late night home delivery

service of party stuffs in India

Mission of the company is to provide satisfactory services to the customer.Services should fast and reliable. Mission is to cater to different tastes of the

customer at any time during the day or night. We aim to make a long term

relationship with the customers and be the customers favourite delivery system.

Current Status of the company can be said as it is the launch phase as yet.


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ObjectivesObjectivesThe objectives of the company is as follows :

The company aims at providing late night party solutions to

the people without stepping out of their home.The company will cater to late night Birthday parties,

Anniversaries, Get together or other special occasion that are to

be celebrated late night.

We will also look after the people where the party stuff

shortens before the satisfaction of the party is reached.Our objective is to provide the people with a taste that thrills

them.

Our delivery system will remain active throughout the day.


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Product and Services detail

Product and Services detail

The company deals in a great combination of product and services.

Product : Party Stuffs including liquor and cigarettes

Service : Home Delivery of the product 24 hours and 7 days.

Company focuses on Late night parties in the Tricity. We will be

active in the cities of Panchkula, Mohali and Chandigarh.

We will be preparing hygienic snacks and food during anytime in

the day or night.

Payment will be on the delivery.

Special combos and packages will be designed to attract the

customer.


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Market & Industry Analysis

Market & Industry Analysis

As per the market analysis we went on a survey regarding the

preferences of people for our service. We went to various bars and

drinking palaces and took views of the people. We also made a

questionnaire and got it filled from the target consumers.This market survey lead us to a positive approach as we found out

that 92% of people were really amazed to listen about the service.

If I analyze the industry, People of Tricity areparty lovers and

most of the parties are late night only. And during our survey weobserved that no one wants to move from the chairs while drinking

to get anything from outside. And moreover no competition in the

industry as yet.


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Competiti

on

Competiti

on

As per today there is no direct

competition in the market.

But yes, indirect competition

will be there due to tastes

provided by various food

caterers in the Tricity.


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Market

Plan

Market

Plan

Target Market includes party freaks, comfort seekers, lazy

people, heavy drinkers and youth of course.

We will have different marketing strategies including FM

Advertisements, Hoardings with many slogans, Local

advertisement in Print media, Facebook

Word of mouth will play a major role in marketing of thecompany.

We will be marketing keeping hygiene and quick delivery as the

major highlights of the advertisement


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Sale StrategySale Strategy

Sales will depend on the

Marketing Strategy beingfollowed as we are delivering

services and not selling the

product in the market.


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OperationsP

lanOperationsP

lanThe First and Foremost operational requirement is the Raw

material for various food preparations. Which will be bought from

the whole sale market on the 3 days requirement basis and one

day requirement basis for those products which gets expired in 24hours.

For liquor we will apply for a 24 hour liquor selling license and

we have a lot of political approach to get it done.

Liquor will be bought different for selling in Chandigarh, Mohali

& Panchkula

Cigarettes will be taken from the whole sale dealers in the city.

The packaging material will be imported from Old Delhi and

Ludhiana.


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evelopment planDevel

opment plan1. The development of the idea will start with applying for the

24 hour liquor selling license and getting it as soon as

possible.

2. It will be followed by buying of a place on lease for 6

months at least in Chandigarh and registering the firm.3. Then a hygienic kitchen will be set up and staff is hired for

that.

4. Initially 5 second hand bikes can be bought for the delivery

purposes and delivery strategy can be designed.5. A prelaunch marketing activity will be done for 1 week

before starting the services in Tricity.

6. This will be followed by start up of the companys processes

and delivering to the market simultaneously with the

aggressive marketing Campaign.


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Management

Plan

Management

Plan

It is a Partnership firm

Partners : Samir, Anuradha, Dheeraj, Tania.

Board of directors : Sumit, Anuradha, Dheeraj, Tania.

Supervisor for the Kitchen and Delivery Staff

Kitchen Staff Afternoon to late evening

Kitchen Staff Night

Delivery staff Afternoon to late evening

Delivery staff Night

Cashier Afternoon to late evening

Cashier Night


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Financial pr

ojecti

on

Financial pr

ojecti

on

According to my calculations we need at least Rs. 12-15

Lakhs to start with the business, this includes 3 months working

capital also.The margin in the Food products is 40% and liquor is 15%.

Margin will be more in selling in combos and packages.

Liquor and Eatables sells at a very high pace in Chandigarh,

Mohali and Panchkula, my projections state that we can reach

the break even point in 6-7 months.With frequent advertisement strategy and providing promised

services we can become hot favourites in 1-2 years .


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PricingP

ricingThe pricing will be Premium pricing rather than super premium as

we are catering to middle as well as upper class segment of the

Tricity. The major focus is to provide Super Premium quality foodat Premium Prices.

Liquor Rates will remain same as per market for the orders placed

before 11 PM and will be slightly higher afterwards.

To attract we will design various combos and party packages

which will be money savers.


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Funding RequirementsF

unding RequirementsWe need Rs. 12-15 Lakhs which includes investment,

pre-launch expenditure, Marketing expenditure at the

start and 3 months working capital.

Business loan can be the one option.

Or we can arrange the money on our own.


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Conclusi

on

Conclusi

on

Its a very good and worth growing business plan. This is

perfectly new in the market of Tricity so chances of

growth are very high. We can become market leadersvery easily.

These type services will decrease the number of

consequences related with drinking in the city as people

will prefer drinking at home.So we can definitely go on with this idea of Business..

Hoping for the best..

Documents

Smg Project