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Smith’s Sports. Media Solution. Insert Client Logo. Agenda. Goals & Objectives Your Audience Solutions Our Commitment. What You Told Us. During our previous meeting on April 20 th , you shared a wealth of information about where you are now and your future goals. Here’s what I heard… - PowerPoint PPT Presentation
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Insert Client Logo
Smith’s SportsMedia Solution
• Goals & Objectives
• Your Audience
• Solutions
• Our Commitment
Agenda
During our previous meeting on April 20th, you shared a wealth of information about where you are now and your future goals. Here’s what I heard…
Where Your Business is Now•#1 local sporting goods store in the market for mountain bikes.•Only location in the area for ski/snowboard tunings and custom boot fittings.•Recently introduced new line of cruiser bicycles.
Your Goals•Increase mountain bike sales from 7 to 10 per month.•Increase awareness of ski/snowboard tuning services and boot fittings.•Increase sales of cruiser bikes from 6 to 10 per month.
What You Told Us
GeographiesGeographies DemographicsDemographics BehaviorsBehaviors
The Right Audience
Meet Chad:
• He enjoys mountain biking on the weekends.
• He reads the daily and Sunday newspaper at least once a week.
– His favorite section is the Business section.
• He spends more than 3 hours per day on the internet at home and uses the internet to do the following activities:
– Shop– Check the news and weather– Bank online
• He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products.
Source: 2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists
The Right Audience
Meet Mei Lei & daughter Soo Lin:
• They spend the weekends during the summer at their house in Beach City.
• Mei Lei gets her news from the daily and Sunday newspaper.
• She prefers to shop at locally owned businesses.
• She spends more than 3 hours each day on the internet for personal use.
Source: *2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists
The Right Audience
Meet Scott:
• He is a recreational snowboarder.• He is in his early 20’s.• He is not married.• He is likely to view a website from his
Smart Phone.• He spends more than 3 hours per day
on the internet at home and uses the internet for the following activities:
– Check Sports Scores– Watch Videos– Check His Facebook Page– Online banking
• He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products.
Source: *2011 Ad-ology Audience Interests + Attitudes Study, Skiers and Snowboarders.
The Right Audience
Meet Brad:
• Him and his wife enjoy their annual ski vacation.
• He spends more than 3 hours per day on the internet at home.
• He enjoys reading the local daily and Sunday newspapers at least once a week.
– His favorite section is the business/money section.
• He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products.
Source: *2011 Ad-ology Audience Interests + Attitudes Study, Skiers and Snowboarders.
The Right Audience
GeographiesGeographies DemographicsDemographics BehaviorsBehaviors
Reaching The Right Audience
Three Campaigns Based on Your Locations and Season:
•Mountain Bike Excursions
•“Cruise on Down”
•“We’re Ready for Winter, Are You?”
Your Creative Campaign
The #1 local media Web site in Rochester
The Democrat & Chronicle Reaching
65% men in the Rochester market
Reach local men. Over 200,000 unique visitors a year
from Rochester
Yahoo! .com reachesnearly 80% of the
Rochester DMA
Smith’sSports
Smith’sSports
Smith’sSports
Smith’sSports
Multi-Media Campaign
The #1 local media Web site in Rochester
The Democrat & Chronicle Reaching 70% women in the Rochester market
Reach local moms. Over 250,000
unique visitors a year from Rochester
Yahoo! .com reachesnearly 80% of the
Rochester DMA
Smith’sSports
Smith’sSports
Smith’sSports
Smith’sSports
Multi-Media Campaign
6am 9am 1pm 4pm 6pm
Reads the morning paper
Reads the morning paper
Checks email
Checks email
Reads about tomorrow’s
weather forecast
Reads about tomorrow’s
weather forecast
Checks stocks on Yahoo! Finance
Checks stocks on Yahoo! Finance
Goes online to research local happy
hours
Goes online to research local happy
hours
Reach The Right Audience All Day
The Media Plan: Apr.-Sept.Campaign Dates: April 1 – Sept 31
Primary Audience: Men (25-44) & Women (25-44)
Placement
Democrat & Chronicle – Strip Ad
DemocratandChronicle.com – Skyscraper
Yahoo! Male Targeted – Large Box
Yahoo! Female Targeted – Large Box
Yahoo! Behavioral Targeted (Bikers) – Skyscraper
Metromix.com Run of Site – Large Box
Momslikeme.com Run of Site- Large Box
Total Impressions 500,000
Total Monthly Value $8,500
Monthly Investment $6,000
The Media Plan: Oct.-Mar.Campaign Dates: October 1 – March 31
Primary Audience: Men (25-44)
Placement
Democrat & Chronicle– Strip Ad
DemocratandChronicle.com Male Targeted – Skyscraper
Yahoo! Male Targeted – Large Box
Yahoo! Behavioral Targeted (Skiers/Snowboarders) – Skyscraper
Metromix.com Run of Site – Large Box
Total Impressions 500,000
Total Monthly Value $8,500
Monthly Investment $6,000
This proposal will help achieve your goals of
• Target men 25-45 with the right message at the right time
• Target affluent women with the right message at the right time
• Increase mountain bike and cruiser bike sales each month
• Increase awareness of ski/snowboard tuning and fitting services
D&C Media Group’s consultative approach will ensure your campaign delivers the quality results you’re seeking.• Help with developing compelling creative• Review and optimize your campaign
placements monthly• Review monthly reports to verify you’re
seeing the results you need
Committed to Delivering ResultsCommitted to Delivering Results
Sally Smith
Account Executive
Democrat & Chronicle Media Group
Phone: (123) 456-7890
Fax: (123) 123-4567
With You Every Step of the Way
