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Smokeless Tobacco: The Next GenerationNiki Sue
Muellerwww.throughwithchew.com
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The Story Continues
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Big Tobacco Enters Smokeless Market
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Harm Reduction StrategyHarm reduction is a term used by the
tobacco industry referring to a strategy that encourages tobacco
users who cannot or will not quit smoking to switch to an
alternative nicotine-delivery product that is potentially less
harmful than their regular product, (Robins R, ed. The Seduction of
Harm Reduction: Proceedings from the September 2004 Summit.
Sacramento, CA: Department of Health Services; 2005)
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U.S. Smokeless Tobaccos Graduation StrategyUST document
exhibited in the Marsee vs. UST lawsuit in 1986
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A smokeless tobacco user since age 12, Sean refused to believe
his mother's warnings that tobacco was hazardous, smoke or no
smoke.
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Graduation StrategyNew users of smokeless tobacco . . . are most
likely to begin with products that are milder tasting, more
flavored and/or easier to control in the mouth.After a period of
time, there is a natural progression of product switching to brands
that are more full-bodied, less flavored, have more concentrated
tobacco taste than the entry brand.
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Graduation PartyUST Sponsors College Parties
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Industry QuotesMoist smokeless tobacco is the only growing
segment of the tobacco industry from the UST websiteCherry Skoal is
for somebody who likes the taste of candy, if you know what I am
saying. Quoted in Wall Street Journal article on USTs marketing
strategies by a former UST sales representative, Bob Deets
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UST Capitalizing on Smoke Free Environments
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Promoting Use of ST On Airplanes
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As smokefree policies increasespit tobacco use may increase,
too
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Ad Found in Money Magazine
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What can we do now?Wyoming Through With Chew Strategic Plan
2007/2008Wyoming Five Year Strategic Plan
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Goal 1Prevent Initiation of Smokeless Tobacco Use Through
Promotion of Tobacco Free Policies, Practices and Procedures
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Wyoming Business Toolkit
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Goal 2Promote Reduction in Smokeless Tobacco Use and Increased
Enrollment in Wyoming Cessation Services Among Youth and Adults
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Wyoming Quit Services
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Goal 3Counter Pro-Tobacco Influences by Reducing Exposure to
Tobacco Advertising and Product Placement and Increasing Awareness
of Tobacco Sponsorship and Marketing Techniques
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Project AWAREThis project allows community-based tobacco
prevention and control programs to help states' Attorney General
offices monitor whether U.S. Smokeless Tobacco Co. (USSTC) is
complying with the terms of the Smokeless Tobacco Master Settlement
Agreement (STMSA).
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Goal 4Identify And Reduce The Disparities Related to Smokeless
Tobacco Use and its Effects Among Different Population Groups
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Native American Ad for TWC Week
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Goal 5Through With Chew Week
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TWC Week Activity Toolkit
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Wyoming Through With Chew TeamNiki Sue
[email protected]
[email protected]
[email protected]
[email protected]
