17
Snails Farm PROHELIX.SRL by Cristina Bratu

Snails Farm.CB

Embed Size (px)

DESCRIPTION

snails farm economic analysis

Citation preview

Page 1: Snails Farm.CB

Snails FarmPROHELIX.SRL

by Cristina Bratu

Page 2: Snails Farm.CB

Contents

1. Introduction2. Vision and mission3. Indentification4. Porter’s Five Forces 5. Segmentation Matrix6. SWOT analysis7. Balanced Scorecard

Page 3: Snails Farm.CB

Introduction

Snails farm is a new way to make money in Romania. Our country is the second one in Europe considering the number of snails farm created in the last years.

Snails farm require a minimun initial investement, to set up a snail farm you have grants available at your disposal, sales ensured, production space is at your hand, snails practical are growing alone and is easy to care them, only 17% of world demand for meat of snails is covered and production of small romanian companies is highly acclaimes!

Those are the main reasons that we took into account when we decided to start a snail business ,and the final product is our snail farm : SC.PROHELIX.SRL

Page 4: Snails Farm.CB

Vision and mission

Mission-to attract consumers attention in one new area of consumption ( snail meat )-to develop and promote a healthy way of producing meat-to offer on line consultation for new producers, to guide them in the this area according with our experience-to start an Snail Farming AssociationVision-Snail Farming Association will be helpful for motivating people to start a business in this domain. They will have a easy way to share their experiences, and o accumulate new ideas about snails farming ,from the meetings ,courses, practical activities that this association will have.

Page 5: Snails Farm.CB

Identification

At the farm foundation, the company invested money in land, materials, food, equipments and marketing. We construct one covered farm and one uncovered farm. In spring , snails are reproducing, and so we start our activity.

In present, we take care about the snails, we feed them, and we colect the new ones when they are reproducing, and we colect the mature ones to sell them farther or to prepare their meet for personal production.

It is more rewarding to sell the snails farther because there are many countries with economic power and with a high money value that offer a very good price for each snail.

Page 6: Snails Farm.CB

Porter’s Five Forces of Competition Framework

Rivalry• Because is a new and

profitable business, and you need a low initial investment, we have a lot of potential competitors.

• Our main cometitors are :Ferma Melci TimisoaraHelix Group AradLa Casa della Lumaca di Cagnassola GianniSC Rolux SRL

Threat of substitutes• After a test we have

made, we found that our consumers often substitute snail meat with fish meat.

• It is a serios problem because fish market is more developed

Page 7: Snails Farm.CB

Buyer power• Most restaurants are

prepared to order 20-30 dozen a week, although there are some that require more.

• In Romania are a few restaurants who require snails meat, and it is financially disadvantageous;but in other countries the demand is high and the price offered is high as well.

Supplier power• We have a big power to

produce a lot of dozen of snails per year, because our farm extends over a large area, the climate favor us (comparing with others countries climate), and in winter we use the covered farm, so we operate all year.

• We do not have many competitive suppliers, but national customers are weak.

Page 8: Snails Farm.CB

Barriers to entry• Geographical location :You need a settlement ofthe plains, unpolluted,

andto foster the humidity.If you do not meet these criteria, your business

may prone to banckrupcy

Page 9: Snails Farm.CB

Segmentation Matrix

Snail meat contains 9 of the 10 essential amino acids for the human body.Helix Aspersa is an excellent source of nutritious food. The meat is low in cholesterol or fat content, including vitamins and minerals instead necessary of a healthy and echibrate diet.

SNAILS MEAT FISH MEAT

Demographics

age 20-80 7-80

sex M/F M/F

income >500 Euro/month ~ 300 Euro/month

Geographic

region Developed cities/countries

Developing and developed cities/countries( including villages, everywhere)

Benefits calories

protein wather calories

protein wather

health benefits 60-80 13.5% 83,8 70 15 81

Page 10: Snails Farm.CB

SWOTStrenghts (between snails farms)

• Increased reproduction• Consistent sized snails• Healthy environment• Higher yields of snails• Excellent quality• Lower mortality rates• Maintaining supply• The most ethical

method of producing farmed snails.

Strenghts (comparing with fish meat )

• Low investment• Hight profit• Nonexistent waste/left

overs pollution• Reduced physical

work

Page 11: Snails Farm.CB

Weaknesses • We can not

cushion/absorb the costs/initial investent, only after 1-2 years.

Threats • Climate• Pests• Environmental factors

Page 12: Snails Farm.CB

Opportunities • Hight profit• Easily developing

business• To find international

companies with whom to make personal agreements for supply them.

Page 13: Snails Farm.CB

Balanced ScorecardFINANCIAL

STRATEGIC OBJECTIVE STRATEGIG MEASURES

Lowest costProfitable growth

Using uncovered farm is the most thrifty/economical way of farming.And in the same time is more natural.

CUSTOMER

Satisfy consumers demand We`ll make an customer survey to find out what they requirements ( if they have new ones)

Page 14: Snails Farm.CB

INTERNAL

STRATEGIC OBJECTIVES STRATEGIC MEASURES

MARKETINGConsidering to grow another species of snails

MANUFACTURINGLower farming costs

QUALITY

We import the new species and we create new conditions for the growth of this species

We will use economical equipment, economical snails food.We are growing snail conforming with European Standards (hygiene is an important factor to be respected . Washing hands, wearing protective clothing and hair mask is recommended. We`ll impose a smoke-free policy comply with government regulations for workplaces)

Page 15: Snails Farm.CB

LEARNING and GROWTH

STRATEGIC OBJECTIVES STRATEGIC MEASURES

Snails Farmers Association

We `ll gather the managers from the largest snails farms from Romania, and we`ll start a association to support free circulation of information and the easy learning (from the others experiences)

Page 16: Snails Farm.CB

Funny pictures

Page 17: Snails Farm.CB

Thank you !