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7/29/2019 Snowboard Colorado Magazine
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T HE T ODDRI CHARD S
T AP E S
A WY AT T S T A S I N O S
S I GHT I N G
S I AI S HE RE
R:
ANDRE WBRE WE R
P :
E - S T ONE
F E B.2 01 3
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R I D E R : A U S T E N S W E E T I N
L O C A T I O N : R E V E L S T O K E , B C
Z E A L O P T I C S M A K E S G O G G L E S B U I L T
F O R T H E E L E M E N T S . C R A F T E D A N D
D E S I G N E D I N B O U L D E R , C O L O . U S A .
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E X P LOR E
MOR E
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LIVELY UP™ LEATHER SCOUT PACK
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FEATURING EXCLUSIVE UPCYCLED FABRIC
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BOBMARLEY.COM
BOB MARLEY™ MARLEY™ © Fifty-Six Hope Road Music Ltd., 2012.Right of Publicity and Persona Rights - Fifty-Six Hope Road Music Ltd.
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SCOTTY LAGO | SMILEY CREEK, IDAHO
I/O GOGGLE IN MINT KILGORE
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OUR GOGGLES ARE DESIGNED, TESTED AND BUILT IN OUR BACKYARD. AUTHENTIC SINCE 1965.
WE MAKE THE GREAT DAYS BETTER
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F O R E P L A Y
I S S U E 3 . 6
R : Z A C M A R B E N
P : A A R O N D O D D S
L : E V E R G R E E N , C O
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F E B R U A R Y
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12PAGE FEBRUARY 2013 snowboard-colorado.com
F E B R U A R Y
I S S U E 3 . 6
"I am stoked that I am on a
road trip right now. We are
snowboarding everyday until
it gets dark, and even when
it's dark, under the moon."
C O N T E N T S
BLUE RIBBON
OUTSIDE THE BOX
LENSMEN
THE CHOP HOUSE
SOMETHING.NICE
VIDEO STASH
WE’VE GOT COMPANY
NEW TECH
PRODUCT SHOWCASE
LAST RESORT
STYLE POINTS
TODD RICHARDS
TRICK TIPS
22
26
28
30
32
34
36
38
40
48
60
78
90
C O V E R
Years ago, MFM hit this gap in downtown Denver while filming
with Absinthe Films. I remember seeing a really sick photo that
J2 shot from an obscure angle that inspired Cole (Taylor) and I to
put this on our "to do" list. MFM and J2 were part of our original
crew back in the Vail days when we were all young shredderswith nothing on our mind but shredding. Classic spots like
this dig up lots of good memories. Props to Andrew
Brewer for stepping to this dope feature and busting
some really sick grabs. Following in the footsteps of a
legend like MFM is not easy, but leave it to Brewer
to make that shit look good.
E-Stone
RIDER: Andrew Brewer
PHOTOGRAPHER: E-Stone
LOCATION: Denver, CO
R : W Y A T T S T A S I N O S
P : A N D R E W M I L L E R
22
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LIVE Webcast Feb 27 — March 2
Get full event details and tune in
at Burton.com/USO
#BurtonUSOpen
LIVE BROADCAST
Fri, Mar 1: Men’s Slopestyle Finals 12:30 – 2:00pm EST on Universal Sports
Fri, Mar 1: Women’s Slopestyle Finals 3:30 – 4:30pm EST on Universal Sports
Sat, Mar 2: Men’s Halfpipe Finals 12:30 – 2:00pm EST on NBC Sports
Sat, Mar 2: Women’s Halfpipe Finals 3:30 – 4:30pm EST on Universal Sports
H A L F P I P E S L O P E S T Y L EE N T E R T A I N M E N T
VAIL, COLORADOF E B 2 5 — M A R 2 , 2 0 1 3
T H E W O R L D ’ S G R E A T E S T S N O W B O A R D E V E N T
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14PAGE FEBRUARY 2013 snowboard-colorado.com
F R O M T H E E D I T O R
WELCOME TO DENVER
Last year, during the Dew tour, I sat down with Todd Richards
to record a short interview for a 500-word piece we wanted
to do for the magazine. When the conversation continued for
over an hour and a half , I real ized that Todd had a lot more to
share than we could jam in a little one-page piece.
So, late this past fall , we got a hold of Todd again, this t ime
looking to shape a much larger interv iew. Again, Todd had
plenty to say, weighing in on the Olympics , the prevalence
and effect of energy drink sponsors, the overall softening of
the snowboard world - you name it . Because I fe lt strongly
about what Todd had to say, this piece was put aside to be
our feature interv iew in the February i ssue of Snowboard
Colorado Magazine, an issue we are stoked to share with the
entire industry at SIA.
Our opening Blue Ribbon story is also a piece that's been a
longtime coming. Wyatt Stasinos is one of the today's most
intriguing riders and it just so happens that Colorado has been,
and looks to a lways be , h is home. As a guy who spends a
great deal of his t ime in the woods, Wyatt isn't the easiest
dude to find and we spent a good bit of t ime this fall trying
to get a hold of him. His part in the latest Givin video, Too , is
incredible, and because we were sitting on some insane p hotos
of him, we f igured what better p lace to unleash the Wyatt
profile than SIA. This dude is truly on another level.
With this February issue of Snowboard Colorado, we would
l ike to welcome al l of our SIA v is itors , and thank our local
supporters for mak ing snowboard ing in Co lorado so rad .
Please, enjoy this issue and all that Colorado has to offer.
WORDS:
ADAM SCHMIDT
R : A N D R E W B
R E W E R
P : E - S T O N E
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16PAGE FEBRUARY 2013 snowboard-colorado.com
M A S T H E A D
P : A A R O N D O D D S
EDITOR IN CHIEFADAM SCHMIDT
MANAGING EDITOR
MIKE GOODWIN
ASSOCIATE EDITOR
MATTHEW SECKINGER
ART DIRECTOR
ANDREW LANGFORD
ASSOCIATE DESIGNER
CODY ADAMS
OPERATIONS DIRECTOR
BILLY CONNOR
ACCOUNT EXECUTIVESJESSICA DEAL
ALEXANDRA LOHR
CONTRIBUTING WRITERS
TUCKER ANDREWS
KELLI LYNN HARGROVE
CHAD OTTERSTROM
TERRY RATZLAFF
JJ THOMAS
STAFF PHOTOGRAPHERAARON DODDS
CONTRIBUTING PHOTOGRAPHERS
MIKE AZEVEDO, DEAN BARNES,
MATT BERGLUND, JEFF BROCKMEYER,
ETHAN FORTIER, NATE HARRINGTON,
ZACH HOOPER, ALEX MERTZ,
ANDREW MILLER, THOMAS MINOR,
JON PACIARONI, TERRY RATZLAFF,
MEG HAYWOOD-SULLIVAN, PHIL TIFO
www.snowboard-colorado.com
Snowboard Colorado is a free magazine
distributed eight times per year, once a month
from September to April.
CONTACTADDRESS: 565 E. 70th Ave. 8-E
Denver, CO 80229
303-325-3040
Contributions: Snowboard Colorado Magazine is not
responsible for unsolicited contributions unless otherwise
agreed to in writing. Send all contributions and job
inquiries to: [email protected]
To carry Snowboard Colorado in your store please send
an email to [email protected].
Copyright © 2013 Core Market Media LLC.
All rights reserved.
F E B R U A R Y I S S U E 3 .6
@SBCOMAG
@SBCOMAG
@SNOWBOARDCOMAG
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02
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facebook.com/keystoneA51
ke ys to ne a5 1. com
/// 60 ACRES OF TERRAIN PARKS WITH OVER 100 FEATURES! ///
/// RIDE WHERE THE PROS TRAIN! ///
/// PARK SPECIFIC LIFT, SO YOU CAN LAP ALL DAY! ///
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22PAGE FEBRUARY 2013 snowboard-colorado.com
I CAME BACK FROM NEW YEAR'S IN NEW JERSEY TO AN
ODD, BUT FITTING DECLARATION. "WYATT HAS BEEN MISSI NG
SINCE THE WINTER SOLSTICE," I WAS TOLD. NOT MILK-CARTON
MISSING OR MISSING IN ANY TRAGIC SENSE, BUT HE HAD BEEN
OUT OF TOUCH - WYATT HAD ONCE AGAIN, AS HE PREFERS,
SLIPPED INTO THE EXPANSE OF THE ROARING FORK VALLEY.
"It 's kind of my base and my roots," Wyatt tells me later,
describing the area he's always called home.
Aspen, and the terrain it af fords , shaped the way Wyatt
learned to ride his board, idolizing the likes of Doran Laybourn
and Ryan Lougee. It is where he emerged on the Burton program,
and it's where he landed shots as a teen in Grenade's legendary
Smell the Glove. The valley, more in a literal sense now than ever,is Wyatt's home.
He l ives in and of f these woods , regard less o f season ,
sleeping in a hammock as the mercury rises and retreating to a
sheepherders tent when the snow falls. As his longtime fri end,
Zach Hooper, puts it, "He has been sleeping outside every night
for the last 11 months. He is on a different level, a completely
different path … he is never really intrusive. If he cam e to stay at
my house, he would go sleep on the balcony. He likes being under
the stars and is really comfortable being by himself."
So you can understand my nonchalance in hearing the news
of Wyatt's absence, yet now, with deadli nes drawing near, the
revelation carried a little more consequence than the other times
I had missed him.
I spent a good bit of the fall in and out of contact with Wyatt,
running into him sporadically, each time briefly di scussing the
possibilities for a magazine story, with each encounter ultimately
amounting to nothing. He surfaced at Summit Music Hall this past
September for the Givin premiere, but I just couldn't get myself
to hassle him that night. Wyatt is naturally soft spoken, rightfully
garnering him the nickname Quiet Wyatt, and having just come
out of the woods, I didn't anticipate him being too ecstatic about
an interview."Is it weird to be in seclusion for that long and then come
down into the city," I ask him. "Is it overwhelming?"
"Uh huh," he replies, decidedly. "When you first start seeing
people, like a crowd of people, it gives you anxiety almost."
Beneath a th ick beard , dark and fu l ly connected to h is
mustache, and a Stetson-style hat, he had a hybrid gaze about
him that night, a wide-eyed blend of excitement and unfamiliarity.
As we sat on the floor in the back of Summit Music Ha ll, I turned
to him with half a thought of trying to record a few questions
WORDS:
MIKE GOODWIN
D.O.B.: 08/12/88RESIDES: Roaring Fork Valley, COHOMETOWN: Aspen, CO
SPONSORS: Jones, Analog, Seaba Heli,Levitation Project, Smith
R: WY AT T S T A S I N O S
P : ANDRE WMI L L E R
B L U E R I B B O N
f: 23b: 0goofy 22.5 in. 154 cm.
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ISSUE 3.6 23 PAGE
over the drone of drunks stepping around us. When I couldn't
make out a word of his first response, I just let it go.
I caught him briefly again in Aspen during The Meeting, which
seemed promising as a more disarming setting, only to lose him in
a legion of white, dreaded Stephen Marley fans outside Belly Up.
I have not known Wyatt for all that long, but when I've been
around him, he has struck me as one of the most humb le, honest
and good-hearted dudes around. So having sent him an e-mail
expressing my concern about the story, I sat there thinking, "if
anyone is going to come through for me, it's probably Wyatt."
And sure enough, a couple of days later, Wyatt calls me from the
road on his brother's cellphone.
"Where are you?" I ask with resounding relief.
"We are in Salt Lake," he answers . His p lacid inf lect ion
makes hearing him on speakerphone diff icult enough but the
intermittent barking in the background renders it near impossible.
I reach for the little plus button on the side of my iPhone knowing
full well I have already maxed out the volume."You riding resorts?"
" A l i t t l e b i t o f b o t h . We h i t a r e s o r t and d id a l o t o f
splitboarding and we just got the sleds fixed. We are going to
take those out in a few days here. We were splitboarding today
near Brighton, got a few shots. It was cool because it was all
windy and we didn't know if it was going to break and we still
went for it. You can never listen to the weatherman."
Unti l recent ly , Wyatt 's been biding his t ime in Aspen as
Colorado eases slowly into its win ter, alternating between stints
in the woods and jaunts into civilization, washing windows or
taking up other odd labor to put some cash away for travel. On
the 10th of January, along with his brother Corey, he packed up
the Tundra and nosed west - out to f i lm the follow-up to his
captivating part in Givin's most recent video, Too .
Mind you, this year's Givin flick is fucking heavy - certainly a
tough video to standout in. Yet, the first ti me I had the pleasu re
of viewing it , albeit through clouded eyes, at Givin's Summit
Music Hall premiere earlier this year, Wyatt's part floored me.
The slashes, the pan-flute solos, the wizard hat - each part adding
to a sum of mysticism about the part appropriate of a modern
frontiersman."Where did you find that hat you wear in your entire part?"
I ask.
"Found that at a mountain thrift store," he replies. "We were
out in Baker and I was like, 'Oh!' It went from there."
In addition to the heavy Givin segments he's assembled the past
couple seasons, Wyatt has spent time, a long with his brother, behind
the lens of his 16mm, capturing in their own way, their travels and
conquests. (You may recall the powder killer, Blood , they released
a few years back). "That is kind of a soulful thing," says Wyatt of
WHEN YOU FIRST START SEEING PEOPLE, LIKE A
CROWD OF PEOPLE , IT GIVES YOU ANXIETY ALMOST
R : W Y A T T S T A S I N O S
P : A N D R E W M I L L E R
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24PAGE FEBRUARY 2013 snowboard-colorado.com
the project with his brother. "It is just a passion for snowboarding
and to just go r ide with my brothe r, chasing powder." Though Wyatt
couldn't say whether we would see a Blood 2, they've got the camera
with them on the road. Maybe we will get lucky.
"You're still in the woods I hear?" My mind wand ers back to the
wilderness. (Let it be noted that the average daily temperature in
Aspen for the week following December 21, 2012 was a shade above
12 degrees Fahrenheit).
"Yeah, we got all the gear to camp in the winter," he says. "These
last few days we haven't been doing that much camping. Just trying
to keep the gear all good and the cameras working and keep morale
up. It was like -11 for a few days."
"So, if you were back in Aspen and not on the road, you would
try to be camping no matter how fucking cold it is?" I ask.
"I do a bunch of camping out there, but it's easier because you
know the zones and the little cabins you can go to. There is a bunch
of that out here in Utah, too, like lookouts that you can go to."
"Give me a picture of your camp area."
"It's a really nice valley with nobody in it, just all the wildlife and
peace and quiet. It's very enjoyable to me."
The awesome part about Wyatt is that when he talks about
his being, it's devoid of any naturalist elitism, or holier-than-thou
sentiment you might find at a Boulder coffee shop. It's pure. No
front. No bullshit. "Wyatt is a really, really humble soul," says
Hooper. "He got dubbed the nickname Quiet Wyatt for a while
because he doesn't really talk. It is not because he is stupid; it is
that he likes to let his actions speak louder than his words. He is
jus t one of those dudes ."
"How long do you spend in the woods each time you head
out?" I ask.
"I always try to spend my age in days traveling through the
mountains," he says. "But I always end up spending more, just in
the mountains, not seeing anybody really."
"And what do you hunt with?"
"Small game, like a 22 or a bow," he answers. "Then I use either
a bow or muzzleloader for some bigger game and I carry some
fishing line and catch trout."
"So say you're out there in December, like you just were, do
you bring your board and whatnot? How does that usually go?"
"I am just out there relaxing. But I am stoked that I am on a
road trip right now. We are snowboarding everyday until it gets
dark, and even when it's dark, under the moon."
There was never a more indicative statement. Wyatt may keep
to himself most of the time, but in what he chooses to share, he
leaves no doubt where his passion rests.
R : W Y A T T S T A S I N O S
P : A N D R E W M I L L E R
WHEN YOU FIRST START
SEEING PEOPLE, LIKE
A CR OWD OF PE OP LE ,
IT GIVES YOU ANXIETY
ALMOST
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R : W Y A T T S T A S I N O S
P : M E G H A Y W O O D - S U L L I V A N
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26PAGE FEBRUARY 2013 snowboard-colorado.com
OUTSIDE THE BOX
BRANDON HAMMID
A r e y o u i n t o s n o w b o a r d i n g
naked? I just saw an interesting
photo of you.
Um, not too much. You know Shawn
Gruenhagen? (Vans rep). He sent
me boots and I sent him a photo
wearing them in my boxers - pretty
much naked. Then I went outside
and Bundy took a photo and posted
it on Instagram. Most of the time, I
am not into snowboarding naked.
Is a trick more badass if you do it
with your shirt off?
Kind of, I guess. Gives you that
street credit.
People that read this magazine
probably don't know what the
Bone Zone is. Why don't you give
me a brief rundown?
Well, the Bone Zone is a spot that
has moved a bunch of times. It
is just somewhere for a bunch of
people that put in a lot of hard work
to snowboard before the resorts
open. It's just a cool place where
you don't have to deal with paying
for a pass. I don't get to snowboard
during the summer that much, so it
is a good thi ng to have before we
go out and start filming for the year.
Tell me about some of the new
things you have built up there.
Everyone helped, but Alex (Andrews)
and I bu i l t l i ke a 15 - foot- ta l l
quarterpipe. It is like 11-feet tall and
then it's got a four-foot extension. So
that has been pretty sick. We built a
jump that is about 10-feet tal l out of
wood and a landing out of wood, so it
is pretty much good to go. We don't
need, like, four feet of snow. The Lick
the Cat kids built a pretty sick snake
run and we fixed the wooden down-
flat-down from last year.
You can actually go sideways now?
Yeah, because Ted (Borland) and
Scott (Stevens) both got killed on
it. So that thing is pretty buttery
now. What else? We have two Jersey
barriers up there and Bennee and
Deadlung pretty much did every
trick over them, like nollie tricks.
They killed it.
Sounds awesome.
Yeah, dude, there have been so
many people there this year. Scotty
Wittlake was there one day with
Mikey Leblanc and Jed. He was
hitting this red down-flat-down and
I watched him do a boardslide and
it was probably the sickest thing I
have seen there this year.
Where did Bone Zone come from
anyway? Have you penetrated a
chick up there?
Uh, that's the goal, but it hasn't
happened. It just came about. I
don't know exactly how the name
came up.
Have you done any Think Thank
stuff yet? Who you on the road
with this year?
Well, hopefully I will be on a trip
next week. I was waiting until I
finished up classes. We filmed here;
Ted has already filmed, like, four
shots or something. In the fall, we
jus t d id a bunch of premiere stuff.
W h o i s d o i n g t h e S a l t L a k e
filming?
Sean Lucey and Ross Phillips. Jesse
(Burtner) is pretty busy with all of his
shit going on. He is the new Mervin
TM or whatever. Between them and
Pika (Burtner), the three of them
pretty much make it happen. Jesse
is still killing it, he just has a lot of
other stuff going on also.
Every time I hear Sean's name, I
think of this one time in Salt Lake.
We went to some bar, Willies
maybe?
Yeah , Wi l l i es . That ' s funny . I
thought about that place today.
INTERVIEW:
MIKE GOODWIN
D.O.B.: 01/22RESIDES: Salt Lake City, UT HOMETOWN: Salt Lake City, UT
SPONSORS: Arbor, L1, Ashbury,Coalatree, Milosport, Beaver Wax,Celtek, Brighton Resort
R: BRAND ONHAMMI D
P : NAT HANI E L HARRI N GT ON
HAMMERED, WASTED, FULL-TORQUED. BRANDON LENDS A NEW
TERM FOR WAY TOO DRUNK - CHEROKEE FADED.
f: 12b: -12regular 20 in. 150 cm.
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ISSUE 3.6 27 PAGE
There was huge brawl that night.
A group of people I was with got
into it with some ex-Marines or
something like that. I remember
Matt Guess was there - it was some
kind of Signal trip. I just remember
supergluing this cut on someone's
face together.
That place is kind of a shitshow.
You go there often?
It depends. If I am trying to send it
and just get crazy, I will go there. It
is not a place you go to hang out.
It's a place to go send it.
You much of a Karaoke dude?
Shit, I wish. Not as big as Sean
(Black). The best one I have seen
him do is probably Rammstein, like
that "Du hast" song. Maybe I should
do more Karaoke.
So, your last little Colorado trip,
how did th at treat ya? You were
pretty loose at the premiere.
I t was so fun. Jesse bought us
this sick hotel room, I don't even
know what the name was. It was
a weekend trip because I was in
school, so I was like, "All right,
we're partying." Like two hours out,
we started drinking beers - I was
probably six or seven beers deep
before we got to Denver. Ended
meeting up with Tony Perez, the
Arbor rep, and hung out in his van
right outside the premiere and just
got really hammered.
Where did you guys go after the
premiere?
I don't even remember. I blacked
out . I don ' t rea l ly remember
anything after 11:00. I remember
seeing Tucker Andrews and Ben
Lynch and that is kind of where the
lights started getting dim.
Yeah, that was when we split up. I
remember there was a lot of strip
club talk at that point. But I didn't
have the cash.
Might have . I se r ious ly don ' t
remember. I think what happened
was I blacked out, Cherokee faded,
and walked back to the hotel. I
am notorious for that. I will get
drunk and just, wherever I am, I
will somehow find a way home. We
were in Seattle and I did the same
exact thing at one of the premieres.
I got super drunk, blacked out and
somehow got a ride from Seattle to
my homie's house that was, like, 30
minutes away.
Did your opening part bring you
into favor with any Denver chicks?
Uh, maybe? I think I probably blew
my chances when I was on stage
screaming.
I think I have a good video of you
yelling something. I don't think
you were shouting anything in
particular, just yelling.
I t was so fun. That was a cool
venue. I want to spend more time
in Denver. It was only one night that
we got to walk around, downtown
Denver just seems so rad.
You can speak honestly. What do
people in Salt Lake City think of
Colorado?
Shit man, all I hear is, like, 'Never
Summer and peop le jus t get
sucked in,' and whatever, but I
feel like anywhere you are you're
always going to hear the worst
about i t . When I was there , I
enjoyed it and I have been to
Denver before and thought the
city was awesome. I mean, I hear
good th ings about Co lo rado ,
maybe i t ' s jus t i t ' s own l i t t le
world. But Salt Lake is its own
little world. People probably say
the same shit about it.
Yeah, same shit. You'll hear, "no
beer and Mormons," and we've
all been there. You can rip in Salt
Lake if you want to rip.
Exactly. So it's like everywhere
has its good things and its shitty
things. I went to Crested Butte and
I thought that was the sickest place
ever.
Ok. Well, I will shoot you an e-mail
if I need any clarifications. What's
your e-mail? Sorry, little stoned
over here.
Oh yeah, that's another thing. I
have to come out to Colorado
because you guys got a l l the
dispensaries. Everyone has to be a
stoner out there.
Eh, it's good and it's bad. I could
do without a lot of the whole
weed culture.
All I hear is chill. Colorado is so
chill, ya know? Chillorado.
R : B R A N D O N H A M M I D
P : N A T H A N I E L H A R R I N G T O N
IT IS NOT A PLACE
YOU GO TO HANG
OUT. IT'S A PLACE
TO GO SEND IT
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28PAGE FEBRUARY 2013 snowboard-colorado.com
ROAD SICK SHIT TRIP
If there's one thing that never gets old, it's traveling and exploring
with your friends, in search of ad venture. Every year, crews gather
together in search of the best snow, the best features and the best
of times. Sometimes you may find it all, and sometimes, not so
much. You never know.
On this particular trip, I set out with friends, Ryan Cruze and Ritch
Colasanti for a trip down to Silverton, Colorado. Ryan called Silverton
home base for the year, so we decided to head down and see what
we could make happen. The snow down there, as we all knew, was
not the greatest and the avalanche threat was high. Nonetheless, the
backcountry is where we wanted to be. So, sleds loaded, we headed
down. When we arrived at Ryan's house, we found there had been
at least 15 random people staying there (building jumps for the Red
Bull Cold Rush event), so the house was buzzing with people for the
next couple of days. That night, we all crammed into Ryan's room
to sleep and rest up for the long day ahead. With Ryan and Ritch
sleeping soundly, I could not manage to catch any sleep. I lay awake
the entire night, trying as hard as I could to sleep, but it never came.
Hours later we were up and heading out.
Working in the cold, on no sleep, is just part of the job sometimes.
You just keep smiling. Regardless of my condition, I'm ready to
do my work, as are Ritch and Ryan. We end up being out all day,
until dark, sledding around looking for safe zones and features to
spend our time on, but it never really came. We called it a day and
went back to rest up for the next day. Returning to a busy house
is never ideal when all you want to do is eat and sleep after a less-
than-successful day.
That night, I could not fall asleep for the life of me. Again! Now I'm
upset. No sleep for two nights, shitty snow and a loud house led to
a very unhappy photographer, which is never good for any crew.
But despite it all , we headed out once more into the backcountry
and ended up having a little better result. But with the lack of
sleep, and the amount of time spent out in the cold, I ended up
catching a bug and spent the next couple days in bed, missing
the action.
There is no better medication tha n sleep. Take all the vita mins and
health food you want, but if you don't sleep and you work in the
cold, you're going to get sick and have a shitty trip, just like I did.
I guess trips just don't always pan out the way you hope. That's
just how it goes som eti mes .
WORDS:
TERRY RATZLAFF
L E N S M E N
P : T E R R Y R A T Z L A F F
i n s t a g r a m @ t e r r y r a t z l a f f
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30PAGE FEBRUARY 2013 snowboard-colorado.com
THE CHOP HOUSE
FEBRUARY
So, it's February and the winter is pretty much half over already. It's
around this time every year I get burnt on riding the same runs I've been
cutting loose on since mid-November - whether it's powder or not, I just
need a change.
This month is the perfect month for a road trip. Road trips, for me,
are one of the reasons I still love snowboarding. When you get in your
car and hit the road, you're in for an adventure - whether you like it
or not. This i s what makes snowboarding and skateboarding different
than any other sport. You never see football players driving halfway
across the country to check out other football fields. Road trips usually
consist of eating peanut butter and jelly sandwiches, sleeping in cars
and either hiking off the passes to snowboard or milking tickets for
cheap to ride other resorts. At least, that's what they are for me. You
can go the high-end route if you want, but I like to keep things cheap.
It's a lot easier that way.
It's been a rough year in Colorado so far, but there are still plenty of places
to go explore if you're motivated. Silverton Mountain, for one, is claiminga 50-inch base so far this winter. It is a seven-hour drive from Denver, so
if you leave at night, you could be dropping into Gnar Couloir early the
next morning. This mountain is guide-only the whole month, so make
a reservation before you make the commute because you never know
if they are fully booked or not. The whole experience of this town and
mountain is an adventure. The crusty locals, the old railroads and mines -
you definitely get the Wild West feeling when you go there.
Wolf Creek is claiming over 140 inches, year to date. This is actually
the perfect time to go down there. All the gullies are still deep and
most of the rocks are just about covered up, so the whole mountain is
perfect. As for the budgeted road tripper, there are plenty of passes
around Colorado you can hit up.
Around Summit County and the Front Range, there's Berthoud,
Loveland and Vail Pass. All of them allow you to access amazing terrain
if you're willing to hunt for it. There's also Monarch Pass, down near
Salida, that can be hiked if you work for it. And again, back down south,
there are a couple other passes you can hike.
Red Mountain Pass is one of the better ones. There are plenty of lines
to hike with skin tracks going everywhere and it's also booter central. If
you're looking to do that new gymnastics maneuver you've been waiting
to try, but are too scared to do it on a park jump, this is the place to
go. Finally, Wolf Creek Pass has some hikeable terrain, but is a little
harder to access without a snowmobile.
There are other places in the state that make for good road trips this
time of year, as well. These are just a couple I think would be goodnow. There is also some serious spectating going on this month, if
you're into it. The Burton U.S. Open is coming to Vail for the first time,
starting on the 25th. It's perfect if you're into going to a fancy town to
watch fancy snowboarders send the latest and greatest maneuvers. If
that gets you going, this is where you want to be. From watching Shaun
White and Louie Vito battle in the halfpipe to potentially seeing the best
slopestyle contest on the planet, this is the place. Vail also happens to
be my favorite resort in Colorado because of the terrain, but I'm not
going to tell you about that. You're going have to find me on Instagram
to find out where the goods are.
WORDS:
CHAD OTTERSTROM
R: CHAD OT T E R S T R OM
P : J E F F BR O CKME YE R F
OL L O W CH
AD ONI N S T A GRAM
@ CHAD _ OT T E R S T R OM
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32PAGE FEBRUARY 2013 snowboard-colorado.com
S O M E T H I N G . N I C E
A CHAT WITH FORREST SHEARER
A lot has changed in snowboarding since the mid-to-late '90s, but one
of the most common switches I have noticed over the past few years is
the change from snowmobiling to splitboarding. Ten years ago, when the
snow would start to fall, I couldn't tell if my friends that were fellow pros
were more excited to snowboard or drive around on the new snowmobiles
they had just bought.
Splitboards have been around since skiing first started. They are still usedby military and recreational users around the world to negotiate through
deep powder. Splitboards are made up of two skis that you skin on -
basically cross-country ski with. Once you get to the top of the peak, or
wherever it is you are going, you join the skis together and you have your
old snowboard back to cruise down the run on!
I am a snowmobile owner myself, and I've had the same sled for 10-plus
years. I can't say I drive it a whole bunch anymore now that I don't film
video parts, but I couldn't help but notice the explosion and popularity
of splitboards these days. It really seems to me that splitboards have
become the new snowmobiles. I can't lie, I want to get a splitboard. Maybe
it's the idea of owning a new toy, or maybe it's just that it's something
totally new to me.
After watching the film Further last night, starring Jeremy Jones and friends,
it's apparent that this trend is the real deal and looks like it will be around for
a long time. I was so blown away by the measures these guys take to ride
lines that I took it upon myself to call my friend Forrest Shearer, who has
a part in the film, and ask him some questions about this new movement.
(JJ) Do you still own a snowmobile?
(FS) I used to s led a ton . I t ' s s t i l l such a usefu l mode of
transportation to get out there and build jumps and film, but a
couple of years ago, I just said the hell with it and got rid of it.
Utah is a spot where all the areas we ride are very accessible by
foot, so I just went for a change of pace and haven't looked back.
Is it scarier hiking these giant lines than actually going down
them? I know when I'm in the backcountry, I'm always more
scared hiking up the mountain. Once I strap my board on, I feel
better because I k now I can just bomb down to safety.
On one side, you are learning a lot more about the snowpack andwhat you are about go down versus getting dropped off in a heli
and not being sure what the snow is like. We take the time to learn
about what we're going to ride and just have a closer relationship
with the terrain. We take photos of the lines we're going to ride
and then we really study them and memorize the terrain.
Talk me through that avalanche you got into in Japan and what
it feels like to be in that situation?
When you're hiking these l ines and studying the terrain, the
only thing you're thinking about is making it down the mountain
and you know that fall ing isn't an option. We also know that
avalanches and sluff come with the territory, so it's something we
all go through. In that particular scene, it was a giant sluff that
came down behind me, took me for a ride and beat me down.
Basically, it felt like I was in a washing machine and, all of the
sudden, it seems to be one of the favorite scenes in the film. For
us, it's important to show that those things do happen to us and
the risk is real.
Are you guys doing another film and how we can follow you?
Yes, we are going to do another film and we're taking our time
with it. We don't have a set release or time frame yet, but Jeremy
plans on doing another, as far as I know. Feel free to follow my
adventures on the sites of Jones Snowboards, TGR, Clif Bar,
Patagonia, Sanuk and Tactics!
WORDS:
JJ THOMAS
F OL L O W J J
ONT WI T T E R
@ J J T H OMA S _
R: F ORRE S T S HE ARE R
P : ANDRE W MI L L E R
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The World’s Finest Snowboards hand built inSummit County, Colorado Since 1995www.unitysnowboards.com
This is the new DOMINION nose rocker Big Mountain board.Rocker in front of the front foot and camber from there
back to the tail gives you perfect all-terrain performance.They feature our bullet-proof sintered p-tex
sidewalls, aspen and maple full-length wood cores, a
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34PAGE FEBRUARY 2013 snowboard-colorado.com
V I D E O S T A S H
STANDARD - 2112
What cameras were used to film 2112?
TR: We used a wide range of cameras on the film this year. For most of
the timelapses, we used a specialized Canon 7D and 5D. For the action,
there were Sony FS100s, a Red Epic-X, and Panasonic HVXs, as well as
Contour cameras for the POV shots.
Did anyone really surprise you?
MH: Victor de Le Rue did very well this season. He got a lot of great
footage to work with and that is impressive since this was his f irst year
filming with us.
Dubstep in snowboard films. What's your take on i t?
TR: Well, I like dubstep, especially Zeds Dead from Toronto, and as
a director, I need to be open to all music and the moods they create
visually in my head. I am not opposed to dubstep in movies, it just has
to be done right. Music is always the most subjective thing in any film.
It just comes down to what you are into as a viewer and the mood
you're in when you watch stuff.
Are you a personal fan or is that what the masses want to hear?
MH: I am not a personal fan. I think Travis is a fan, ha! I am not sure
if the masses like it or not. I have heard both positive and negative
feedback on it. I, myself, am over it, and I think it's been overdone. Ido try and have an open m ind and appreciate all types of music when
it comes to editing. That is why our soundtracks are always changing
style-wise. Everyone has their own opinion and taste when it comes to
music. My hat's off to any artist making good music, no matter whether
I happen to like it or not.
Do you often have zones/spots already picked out for trips or do
you prefer to travel to a certain area and f ind the spots once you've
arrived?
MH: It's a b it of both. In Tahoe and Whistler, for example, we have spots
already picked out that we know will produce good footage. But within
those spots, we are always trying to find new places and new things
to film. Sometimes it's d ifficult to resist hitting the same feature again
and again. We do try and wait at least a couple of seasons if we have
filmed a certain jump a bunch that last winter. When we travel, we are
finding new spots, at least new spots for us. Lots of the time though, no
matter where you are in the world, the spots have all been sessioned by
other crews or even our crew 15 years ago. Alaska is one spot that you
can still find new places and new lines to ride, but even that is getting
more difficult. When you travel to new spots and find new stuff to film,
it is always the best feeling. It keeps the new movie fresh and keeps
you motivated as a filmer.
What factors go into choosing an ender? Is it strictly whose riding
was the gnarliest?
TR: Sometimes, but this year it was about the aesthetic of the segment
as a whole. Xavier had an amazing year and gathered insane footage
that translated really well when cut to the Hot Chip track. We almost
had Victor as the ender because of the all-around throwdown his part
is, but after some deliberation, I realized I can watch Xavier's part a
thousand times and still be stoked on it. It is a timeless segment and
one of the edits I am most proud of in the film!Do you decide that you want a certain sort of ender, say street or big
mountain, ahead of time?
MH: No, not usually. But this year was a bit of an exception. There
were a few parts that were ender-worthy. We decided to feature big
mountain and Xavier since Standard Films has been known for its big
mountain footage over the years. One time in the past, when we made
the film Paradox, Jeremy Jones clearly should have had the ending
part but I did not give it to him since he did not have any freestyle in
his part. I won't ever make that mistake again. Whoever gets the best
footage gets the ender.
QUESTIONS WITH: MIKE HATCHETT (MH) AND TRAVIS ROBB (TR)
BY: MIKE GOODWIN
R: MAT HI E U CRE P E L
P : P HI L T I F O
Riders: MathieuCrepel, Frederik Kalbermatten, Gulli Gudmundsson, EthanMorgan, Xavier de Le
Rue, Tim Humphreys,Nils Ardvisson, Kimmy Fasani, Victor De LeRue, Chas Guldemond,
Anne-Flore Marxer
Location: Iceland,Norway, AustriaSweden, Washington,Red Mountain BC Whistler BC, AlpineMeadows, Northstar Mammoth Mountain,Haines, Alaska
Sponsors:Burton,GNU, Oakley,Nike, Quiksilver,Billabong, The NorthFace, Bataleon, Flow Contour, Under
Armour Rip Curl, Swatch,Squaw Valley,Rossignol, Buff Valhalla Design,
Alpine Meadows,Snowboarder,Onboard, Transworld
Japan
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38PAGE FEBRUARY 2013 snowboard-colorado.com
N E W T E C H
K2 ULTRA SPLIT
K2, champion of the Clicker technology of years past, is bringing
the step-in binding back. Realizing that with some kinks worked
out, a step-in system would be attractive to the splitboard world,
they began reworking the setup, beginning with the boot. "Really
the whole concept came around due to the fact that the boot
technology has just gotten to the point where we can make a
boot that is relevant in the backcountry," says John "JP" Pinnick,
territory sales rep.
A major emphasis was put on developing a boot that could
perform well without a highback or ankle strap, all while remaining
sleek and light. "The Endo construction in the back of the boot
gives us our highback and our flex and the rotation that we need,"
says JP. The "Endo construction" is basica lly a urethane insert
in the back of the boot designed to act i n place of a highback.
"It keeps you from pressing out backwards but gives you the
flex forward that you need," he adds. The K2 BoaConda la cing
system, which they have run for a while now, allows for quick boot
adjustments and helps with ankle support, eliminating the need
for an ankle strap.
With a lighter, revamped boot, the rest of the Kwicker system (the
new, improved Clicker system), and the Ultra Split it is featured
on, were designed with absolute q uickness and ease of conversion
remaining top priorities. "With the old system, with pins and all
that, you really couldn't function with a glove on," says JP. "When
you are in the backcountry and you have to pull your glove off,
it's just a negative rig ht out of the gate. Literally, with this system,
you can pull and do everything you need to do in your swap-over
with a mitt on. Not even debating doing it with a glove, you can
literally do it with a mitt."
Just as keeping the boot light was imperative, the Ultra Split was
designed to be K2's lightest split yet. Built with a bamboo core
and without a top sheet, it is a strong, responsive deck that is
still incredibly light - about four pounds lighter than the average
splitboard setup, according to K2. (Using Kwicker system boots
and bindings).
K2 is also offering a separate Kwicker-system binding that is
compatible with the new boot for customers who want to use the
same pair of boots when they are not riding their splitboard. "It's
basically a four-hole pattern disk that fits three hole, fits slots," says
JP. "Really, the system is meant for that split customer and he can
now mount that binding to his other, regular board and doesn't have
to worry about getting another boot or setup."
The new system has won the praise and approval of splitboard pioneers
Voilé, who will also be offering the Kwicker setup. "You can actuallybuy it from Voile," says JP. "And anybody that has an old Voilé setup
can put this system on their board and just roll right along with it." The
Kwicker system is also compatible with the old Clicker technology, for
anyone that might be holding onto those boots or bindings.
In addition to the new board and step-in system, K2 is running a
whole line of backcountry gear to match: the Shaxe - a compact and
sturdy shovel/axe, self-collapsable speed-link poles, probe, backpack
- the whole kit.
WORDS:
MIKE GOODWIN
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40PAGE FEBRUARY 2013 snowboard-colorado.com
P
D
T
O
A
R
U
S
W
S
O
C
H
C
E
2 0 1 3
2 0 1 4
A SA M P L IN G
SMITH
THE VICE T RILABORATION
$1 40 .00
NEVER SUMMER
THE PROTO HD
$5 49 .9 9
NEVER SUMMER
THE RAVEN
$4 99 .9 9
ROME SDS
THE BODEGA
$2 09 .9 9
ROME SDS
.
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ISSUE 3.6 41 PAGE
ROME SDS
BUTTERKNIFE
$3 89 .9 9
HESTRA
THE FALL LINE SERIES
$1 45 .00
YEA.NICE
GET WILD 5 PANEL
$2 9.0 0
CANDYGRIND
THE WORKMAN'S MITT
$5 6.0 0
DAKINE
TEAM MISSION ERIC JACKSON PACK
$8 0.0 0
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42PAGE FEBRUARY 2013 snowboard-colorado.com
REMIND INSOLES
THE MEDICINAL
$3 9. 95
VOLCOM
PUFF GIVE MITT
$1 00 .00
VOLCOM
4X4 JACKET
$1 20 .00
PLANET EARTH
MILLIE JACKET
$2 99 .9 9
PLANET EARTH
HAZE JACKET
$2 89 .9 9
ZEAL
THE FARGO
$99.00
VOLCOM
PUFF GIVE MITT
$1 00 .00
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44PAGE FEBRUARY 2013 snowboard-colorado.com
DRAGON
NF X
$1 60 .00
NOW
IPO $279.00
SELECT $319.00
UNDER ARMOUR
COLDGEAR®INFRA
GHOST SHELL
$2 49 .9 9
UNITY
THE WHALE
$5 49 .00
WESTON
BEETLE KILL
$5 99 .00
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46PAGE FEBRUARY 2013 snowboard-colorado.com
DRAKE
THE JADE (W) $159.99
THE RELOAD (M) $189.99
ARNETTE
WINDSHIELD (WALSH PRO)
$8 0.0 0
K2
I.P.O. $249.99
ENDER $329.99
OAKLEY
VILLAGE JACKET - $320.00
HAVER PANT - $250.00
RIDGEWOOD JACKET - $360.00
FAIRHAVEN PANT - $350.00
ANALOG
ZE NI TH JAC KE T
$3 90 .00
YES.
TROUBLE
$4 99 .00
P
D
T
O
A
R
U
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W
S
O
C
H
C
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2 0 1 3
2 0 1 4
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WWW.FACEBOOK.COM/K2SNOWBOARDING.COUTW
COLORADO
OUR
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50PAGE FEBRUARY 2013 snowboard-colorado.com
WORDS:
TUCKER ANDREWS
CRESTED
BUTTE
L A S T R E S O R T
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ISSUE 3.6 53 PAGE
GUNNISON
NATIONAL FOREST
GUNNISON
NATIONAL FOREST
H I G
H
H I G
H
N . F A C E
N . F A C E
T W I S T
E R
T W I S T
E R
W E S T W A L L
W E S T W A L L
R E D
L A D Y
R E D
L A D Y
P A R A D I S E
P A R A D I S E
P E AC H T RE E P E AC H T RE E
G O L D L I N K
G O L D L I N K
S I L V
E R
Q U E E N E X P R E S S
S I L V
E R
Q U E E N E X P R E S S
E A S T R I V E
R
E A S T R I V E
R
T E O C A L L I
T E O C A L L I
P R O S P E C T
P R O S P E C T
PAI N T E R BO
Y
PAI N T E R BO
Y
R: RANDAL L S T A CY
P : AAR OND ODD S
R: RANDAL L S T A CY
P : AAR OND ODD S
P : MAT T BE R GL UND
C r e s t e d B u t t e w a s h o s t t o
C o l o r a d o ' s fi r s t X G a m e s
ESTABLISHED: 1961
SUMMIT ELEVATION:
12,162'
BASE ELEVATION: 9,375'
VERTICAL DROP: 2,775'
TRAILS: 121
LIFTS: 15
ACRES: 1,547
SNOWMAKING
COVERAGE: 297 ACRES
LONGEST TRAIL: 2.6
MILES
TERRAIN PARKS: 2
HALFPIPE: YES
ANNUAL AVERAGE
SNOWFALL: 300 INCHES
NIGHT RIDING: NO
CRESTED BUTTE
S UMMI T :
1 2 ,1 6 2 '
P ARK S :
G OL DL I NKP ARK
G OL DL I NKP I P E
CA S CADE P ARK
B O WL S :
S P E L L B O UND
UP P E RT HI RD
L O WE RT HI RD
T E O CAL L I
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ISSUE 3.6 57 PAGE
I could only see someone getting tired of riding Crested Butte ifthey weren't looking at the resort in the right way. Snowboarding
at Crested Butte has taught me how to truly and completely go
snowboarding. If you like riding the entire mountain, finding mogul
gaps, going fast and having a damn good time, then you gotta
trust me - you're going to enjoy your time spent at the Butte.
Along with what seems like endless natural terrain, Crested Butte
has been creating a bigger and better park every year. The first
terrain park I can recall in the Butte consisted of a halfpipe with
10-foot-tall walls, a double-barrel rail shaped like the silhouette
of a cartoon whale, two triangle-shaped kickers and a massive
metal wallride at the end of it all. This existed before I even dared
to step foot in the terrain park. Over the past few seasons, the
terrain park has improved greatly. A lot of the man hours put into
making a better park come from a g uy named Christian Robertson.
Christian is about as good a dude as they come. Along with being
one of my coaches a bunch of years back, he is the owner of some
gold duct tape that he brought back to Colorado from the Banked
Slalom up at Mt. Baker. He is one hell of a snowboarder and thanks
need to be given to him for kicking ass every year and making the
terrain park better and more enjoyable. Over the past handful of
seasons, he has been looking at the perfectly-made parks around
Colorado and applying his firsthand experience in those parks
to build and shape Crested Butte's terrain parks in his own way.
If you do end up making the trek to Crested Butte at some point in
your life, chances are you're not going to want to go hu ngry while
you're here. You're also going to want to sit down after a good day
of boarding and have yourself an ice-cold beer. Well that's what I
like to do after a bunch of hours on the hill, so I'll give you a little
info on some of the places at the base area and in town you are
not going to want to skip.
If you're getting up to the mountain early and want to get a quick
breaky burrito or sandwich, the Brown Labrador Pub will be your best
bet. They normally have quick breakfast stuff hot and ready so you
can hop on the lift and enjoy your breakfast on the go. You can pop
R : J A C K
K Y L E
P : A A R O N
D O D D S
IF YOU'RE GETTING UP TO THE MOUNTAIN EARLY
AND WANT TO GET A QUICK BREAKY BURRITO OR
SANDWICH, THE BROWN LABRADOR PUB WILL BE
YOUR BEST BET
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58PAGE FEBRUARY 2013 snowboard-colorado.com
R : H U N T E R W O O D
P : A A R O N D O D D S
A COUPLE GOOD-TIMIN' PLACES TO POP INTO ARE EITHER
THE TALK OF THE TOWN OR KOCHIEVERS. CLASSIC BARS
WITH POOL TABLES, DARTS AND A JUKEBOX
back into this spot for lunch, as well, because the Brown LabradorPub is also a bakery and the staff is always whipping up fresh
croissants, cookies, calzones and tasty soups.
When the l i f t s tu rn o f f for the day , I l i ke to head over to
The Avalanche. This p lace is constant ly packed to the br im
with good people having a good time. The menu is massive,
but some highl ights are the burgers and r ibs . And to wash
it a l l down, they have dr inks with names l ike The Painki l ler
and Avalanche Warning, which always seem to do the trick in
taking the sore bones, aches and pains off your mind. The good
people and warm atmosphere make it a tough place to beat
when looking for a spot to dry out after boarding.
Now if you only had a few beers at the "Avy," hop on the free
local shuttle bus, which is only about 100 footsteps from the
exit of The Avalanche, and head down to town for some more
good t imes. One place that always does the tr ick when I 'm
hungry is Teocall i Tomale. It 's a small l itt le burrito/taco shop
located on Elk Avenue. It's set up like most burrito spots, but
because it 's what I grew up on, it 's a lways going to beat out
the rest.
When the sun tucks itself away for the day, a couple good-timin' places
to pop into are The Talk of the Town and Kochievers. Classic bars with
pool tables, darts and a jukebox. What more do you really need?
No matter what time of year you show up in Crested Butte, you
will have an awesome time. The summer is packed with swimming
holes, cliff jumps, mountain climbs, bike rides, skateboarding and
tons more, and the winter, hopefully, consumed entirely by never-
ending powder. This town that I was extremely lucky to grow up in
has a real sense of heart still, and I honestly couldn't be happier to
be from Crested Butte. It's where my parents and brother and a few
good friends still call home 12 months of the year, and no matter
what, I will always continue to come back.
If you feel like traveling and want to spend some time in a truly classic
Colorado ski town, I'm pretty sure you know exactly where to go.
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71 PAGE
r: dylan thompson // p: e-stone // l: denver, co
s T y l E p o i N t s
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SNOWBOARDS BUILT BY
SNOWBOARDERS WITH JOBS
WE’RE ANAMERICAN BRAND
FACEBOOK.COM/WIMESHRED
WWW.WI-MESNOWBOARD.COM
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73 PAGE
r: chris brewster // p: mike azevedo // l: denver, co
s T y l E p o i N t s
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75 PAGE
r: ian boll // p: dean barnes // l: boulder, co
s T y l E p o i N t s
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78PAGE FEBRUARY 2013 snowboard-colorado.com
T o d d w a l k s
u s t h r o u g h a n
i n d u s t r y s h i t
b l i z z a r d
D E S T I N A T I O N
U N K N O W N
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ISSUE 3.6 79 PAGE
INTRO
RICHARDS
BY:MIKE GOODWIN
PORTRAITS:TERRY RATZLAFF
Th i s summer I was g i v en a r ecor d ing o f a conv e r sa t ion
b e t w e e n T o d d a n d m y e d i t o r , A d a m . B r i e f l y , i t w a s 4 5
m i n u t e s o f T o d d l e t t i n g l o o s e . S o I c a l l e d h i m t h i s
p a s t N o v e m b e r t o r e - h a s h s o m e o f t h e i s s u e s a n d
a t t e m p t t o o r g a n i z e h i s r a n t . F o l l o w i n g i s a p o r t i o n
o f t h a t c o n v e r s a t i o n .
Todd
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ISSUE 3.6 81 PAGE
CHUCK G ENJOYINGTHAT ROCKSTARMONEY
R: CHAS GULDEMOND
P: AARON DODDS
were like, "holy shit, Snickers wants to sponsor
us for the weekend, awesome," I never in a
million years thought that we would be at this
point. Just wow.
In my opinion, the more that some of these
brands become a force, the more the culture,
if we can even call it that, is diluted. Yes, they
have their hand in snowboarding, but that hand
is also messing with a million other things. It's
not top-down driven snowboarding.
And they wil l dump it. As soon as it is not
profitable, it's gone. They will leave it in ruins
because we have come to count on them. I
would like to say that Nike is doing it pretty
well because it seems like they have hired the
right people and from what I can tell they have
kind of bucked everything that everyone wants
to say about them. But at the same time, Nike
is Nike and they are huge. And if snowboarding
takes a shit, they are going to dump it and they
are going to dump the whole marketing and
they are going to dump the team and they are
going to move on. Look at Lance Armstrong, for
instance. They invested more money than they
have ever put into snowboarding into Lance
and they cut him in one day. They won't even
think twice about it because it's bottom line
and it's shareholders. Done. So, in my narrow
opinion, I think we need to start looking back
in on ourselves and looking at where the sport
came from so that we can make sure it goes to
a place where we can control it. And by "we," I
mean everyone who loves what snowboarding
is and what it was.
"AS SOON AS IT IS
NOT PROFITABLE,
IT'S GONE. THEY
WILL LEAVE IT IN
RUINS BECAUSE
WE HAVE COME TO
COUNT ON THEM"
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82PAGE FEBRUARY 2013 snowboard-colorado.com
L O S TSLASHING AWAY IN DEEP PARADISE
P: ALEX MERTZ
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ISSUE 3.6 83 PAGE
Do you think people will turn away from the
money?
That's a really good point. Once you get good
now, people are not really looking at board
sponsors to pay them. People are going, "Well,
if I get really good, I can either get on Nike or
I can get on Red Bull or Rockstar." There are
not really those board companies coming up
anymore. Look at Forum. Forum is gone and
Forum used to be one of those companies that
kids would be like, "If I get good someday, I
am going to ride for Forum because they are
fucking awesome." It doesn't seem like there is
that anymore. Maybe Capita, ya know? Maybe
Capita is still a rad brand in those ways, but
I am trying to think who else. Maybe some ofthese smaller brands coming up will have the
power pretty soon. You are not going to get
rich off of making boards, I can tell you that
right now. There is no company that is going
to start anytime soon that is going to be the
next big thing. It is just impossible and it sucks
that that is the way it is, but it's impossible.
So you see things continuing to move in this
crazy way until enough people push back?
I think so. I think you have cycles that come
with everything. But when does that happen?
I guess that is the big question. How many
people need to push back and what happens
when everyone pushes back? Because now
we are talking about, do we push back so
that the energy drink companies and people
r ight now pul l out and there is th is g iant
vacuum and everyone just falls into it and
snowboarding has to kind of climb back out of
that? It's really hard. It would be nice to have
a happy medium. I have conversations with
people now that my lifestyle and my career
in snowboarding is a lot different and I talk
about how much product people are moving
because I am truly interested in where the
needle is moving in snowboarding because it is
just baff ling to me. I was ta lk ing to s omebody,
like, "Ok, so you guys are making a jacket that
costs, like, $500 or $600 and you are trying
to market it towards these people that are 28,
29, 30 years old, because the guys that are
younger than that, they will not buy a $500
jacke t. "
You're lucky if they even buy a jacket.
Exactly. So now you are marketing this jacket
to someone that is 29 , 30 years o ld , but
you are not up against the other snowboard
brands; you are up against Apple . These
people are looking at this jacket and it's like,
"I can either skip this jacket for another year
and buy a new iPhone or I can buy this jacket."
And Apple is going to win and that is almost
a great analogy for where snowboarding is. It
almost seems like the companies are trying to
keep up with what Nike and what the energy
drink sponsors are doing and there is no way
to do that. It's almost like everyone needs toturn around and go rogue an d go hardcore
again and then everyone e lse wi l l fo l low
because that is the only way we are going to
survive it.
I wonder sometimes about a movement like
that. Now that snowboarding has been in the
Olympics, and that is great, whatever, it's
already been established on this certain level.
If there even was this sort of rogue grassroots
movement, will enough people be willing
leave the big arena? Are enough kids going
to be into moving back to the old ideals or
are they going to be so blinded by events like
the Olympics that they keep moving in this
formula and don't care?
That is a really good question. I think that
any time there is an establishment, there will
always be an anti-establishment. It is just
the way people create personal identities. If
a big push right now is to train everyone for
the Olympics, then there is going to be an
equal part that will have nothing to do with
the Olympics. Who knows? Maybe there will
be more companies like Corey Smith's Spring
Break that are just these small, little brands
that have nothing to do with competitive
anything and it's simply for the fun of it. That's
it. It's simply for going out and snowboarding
and shit. Guys like the Helgasons, they are so
good at snowboarding, but at the end of the
day, they just don't give a shit.
todd
"MAYBE THERE WILL BE MORE
COMPANIES LIKE COREY
SMITH' S SPRI NG BR EA K"
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M a r k L a n
d v i k
H a w k e y e
L a n d v i k
P r o
A c t i o n b y L i a m G
a l l a g h e r
P o r t r a i t b y R i c k L e v i n s o n
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