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IntroductionThis document is an introduction to the Special Olympics 50th Anniversary endorsement mark – shown here are visuals of how the mark will be applied at all stages. The mark has been created as an endorsement to the master Special Olympics visual identity to recognise and celebrate the 50th anniversary of our movement.
Please note: This mark is not a new logo or identity and should only be
used as an endorsement to the Special Olympics master visual identity.
Program Name
Mark Overview
SO Accredited Program Lock-up
SOI Lock-up
Core Mark
SO Accredited Program Lock-up
SOI Lock-up
Core Mark
Program Name
Vertical Stack Horizontal Stack
Y E A R S
Y E A R S
Y E A R S
Mark versions
Core Mark* – Date
* All colour versions will be created for both stacked and horizontal marks
Core Mark* – Without Date
SO Lock-ups
SOI Accredited Program
SO Lock-up (Date) SO Accredited Program Lock-up (Date)
Y E A R S
Y E A R S
Y E A R S
Program Name
Y E A R S
Program Name
Y E A R S
Program Name
Y E A R S
Y E A R SProgram Name
Y E A R S
GOLDWHITE
GREYRED
Typography/Color Palette
Typography
Color palette
SPECIAL OLYMPICS FIFTY YEARSUbuntu Regular Medium Bold
Ms Jane Smith
1024 Commonwealth Avenue
Alston
MA 10246
Re: Team Sponsorship
March 26th, 2012
Dear Jane,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the
release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing
software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when
looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
letters, as opposed to using 'Content here, content here', making it look like readable English. Many
desktop publishing packages and web page editors now use Lorem Ipsum as their default model text,
and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have
evolved over the years, sometimes by accident, sometimes on purpose.
Sincerely,
Anne Other
Vice President, Marketing
Special Olympics Program NameFirst Address Line, Second Address Line, Postal Code, Country Tel +321 321 321 4321 Fax +321 321 321 4322 www.ProgramURL.org Email [email protected] Twitter @ProgramTwitterCreated by the Joseph P Kennedy Jr Foundation. Authorized and accredited by Special Olympics, Inc. for the benefit of persons with intellectual disabilities
Letterhead
Ms Jane Smith
1024 Commonwealth Avenue
Alston
MA 10246
Re: Team Sponsorship
March 26th, 2012
Dear Jane,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the
release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing
software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when
looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
letters, as opposed to using 'Content here, content here', making it look like readable English. Many
desktop publishing packages and web page editors now use Lorem Ipsum as their default model text,
and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have
evolved over the years, sometimes by accident, sometimes on purpose.
Sincerely,
Anne Other
Vice President, Marketing
Special Olympics Program NameFirst Address Line, Second Address Line, Postal Code, Country Tel +321 321 321 4321 Fax +321 321 321 4322 www.ProgramURL.org Email [email protected] Twitter @ProgramTwitterCreated by the Joseph P Kennedy Jr Foundation. Authorized and accredited by Special Olympics, Inc. for the benefit of persons with intellectual disabilities
Europe
SOI SO Accredited Program
Ms Jane Smith
1024 Commonwealth Avenue
Alston
MA 10246
Re: Team Sponsorship
March 26th, 2012
Dear Jane,
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the
release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing
software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when
looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
letters, as opposed to using 'Content here, content here', making it look like readable English. Many
desktop publishing packages and web page editors now use Lorem Ipsum as their default model text,
and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have
evolved over the years, sometimes by accident, sometimes on purpose.
Sincerely,
Anne Other
Vice President, Marketing
Special Olympics Program NameFirst Address Line, Second Address Line, Postal Code, Country Tel +321 321 321 4321 Fax +321 321 321 4322 www.ProgramURL.org Email [email protected] Twitter @ProgramTwitterCreated by the Joseph P Kennedy Jr Foundation. Authorized and accredited by Special Olympics, Inc. for the benefit of persons with intellectual disabilities
Y E A R S
Program Name
Y E A R S
Program Name
Y E A R S
Report Cover
Report heading goeshere in Ubuntu Light
SpecialOlympics.org
Report heading goeshere in Ubuntu LightSubheading goes here in regular fontSecond line of subhead goes here
SpecialOlympics.org
SOI SO Accredited Program
Program Name
Report heading goeshere in Ubuntu LightSubheading goes here in regular fontSecond line of subhead goes here
SpecialOlympics.org
Program Name
Program Name
Y E A R S
SOI SO Accredited Program
Pull-up banner
Sponsor Endorsement
S U P P O R T E D B Y
General banner
S U P P O R T E D B Y
Multi-sponsor banner Single sponsor banner
SO AP / 50th / Co-branded
Track-side banner
SOI / 50th / Co-branded
PROUDLY SUPPOR TED BY
P RO U D LY S U P P O RT E D BY P RO U D LY S U P P O RT E D BY
Program Name
SO AP / 50th
Single sponsor banner Multi-sponsor banner
SOI / 50th
Media wall (SOI)
SO Red
Media wall (Accredited Program)
SO Grey
Hoarding / Paste-up advertisingColor imagery
FIFTY YEARS
SPECIAL OLYMPICS
FIFTY YEARS
SPECIAL OLYMPICS
FIFTY YEARS
SPECIAL OLYMPICS
Y E A R S
Y E A R S
Posters
SOI SO Accredited Program Lock-up (Date) SO Accredited Program Lock-up (Tagline)
Special Olympics Ireland
Summer
Games 2018
Thomond ParkLimerick 12 – 15 July
Y E A R S Y E A R S Y E A R S
Healthy Athletes
Special OlympicsLions Clubs International
Opening Eyes®
SUPPORTED BY
Hanging Banner
SUPPORTED BY
Special OlympicsFUNfitness
Program Name
Trackside Banner
Brochure cover
Special OlympicsHealthy Athletes ®Special OlympicsHealthy Athletes ®
Program Name
Y E A R S
Program Name
Y E A R S
Y E A R S
Program Name
SPECIAL OLYMPICS
CELEBRATING FIFTY YEARS CHANGINGTHE GAME
Program Name
SO-AP - Anniversary led cover
Brochure covers
SOI - Anniversary led cover
SPECIAL OLYMPICS
CELEBRATING FIFTY YEARS
Program Name
Y E A R S
Y E A R S
Social media (Facebook)
SOI
SO-AP
Y E A R S
Y E A R S
Y E A R S
Social media (Twitter)
SOI
SO-AP
Y E A R S
Y E A R S
Option 1Core Mark & SO-AP
Option 2Core Mark & SO-AP
Merchandise
Program Name
Program Name
Program Name
Program Name
Program Name
Option 3Core Mark & SO-AP(Front only - embroidery)
(Date)
Bags
Pin Badge Pin Badge AP
Pin Red Pin Gold
Hats
Water bottles
Program name
Program Name
PowerPoint
SOI SO-AP
The Special Olympics powerpoint templateSome tips on creating your owntemplate and great presentations.
The Special Olympics powerpoint templateSome tips on creating your owntemplate and great presentations.
2
Standard text slide
• For most simple text slides we should use a clean slide such as this
• This keeps the presentation feeling fresh and simple - clear communication.
• The typeface is Ubuntu - Special Olympics’ identity typeface and available free from
5 / Special Olympics Program Name 5 / Special Olympics Program Name 5 / Special Olympics Program Name
Use chapter slides to punctuate thepresentation
Use chapter slides to punctuate thepresentation
Use chapter slides to punctuate thepresentation
Heading/Photo Title
Photo description, participant information. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Heading/Photo Title
Photo description, participant information. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Standard text slide
Chapter Slides
Image slide
Y E A R S
Y E A R S Y E A R S Y E A R S
Update your document title hereAuthor Name, PositionDate, Location etc.
FOR SPECIAL OLYMPICS
LAW ENFORCEMENT
TORCH RUN
Vertical Banners
Horizontal Banner
Prog
ram
Nam
e
Report cover
T-Shirt
Poster
Anniversary Mark
LETR Overview
Program Name
Program Name
Y E A R SProgram Name
Y E A R S
CELEBRATING
CELEBRATING
CELEBRATING
Pin Design
Anniversary Badge
Program Name
Program Name
Program Name
Program Name
LETR Overview (red media wall)
Program Name
Program Name
Program Name
Program Name
LETR Overview (white media wall)
Unified Sports
Trackside Banner - Program
Trackside Banner - Event
Program Name
Y E A R S
Program Name
Y E A R S
