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Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

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Page 1: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Social Impact MeasurementWhat gets measured gets managed

Benjamin Brown Senior Policy Research Officer

Social Enterprise UK

Page 2: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

“The measurement of the impact of changes intentionally achieved in the lives of

beneficiaries as a result of services and products, delivered by an organisation, for which the

beneficiary does not give full economic value”

……..

What is Social Impact measurement?

Page 3: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

What is Social Impact measurement?

Page 4: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

“In God we trust, all others must bring data”

“What gets measured,

gets managed”

Edward Deming Peter Drucker

Why measure social impact?

Page 5: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Prove

• Proving which is about demonstrating that change is actually taking place.

• Improving which refers to a continuous process of learning and growth, to support the social mission and also to sustain and grow the business.

Improve

Why measure social impact?

Page 6: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Why measure social impact?

• To tell the whole story of the companies performance•To inform the strategic development of the enterprise•To gain competitive advantage in a market where cutting costs

constantly won’t work•To build social capital with clients•To build reputation, and attract partners and investors•To inspire staff•To know if you’re actually making a difference!

Page 7: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

77

Every organisation – no matter how small or new – can measure its social impact

Page 8: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

What does it look like?

No universal standards.

But lots of common ground:

• A clear story and theory of change

• Beneficiary perspective

• Evidence of outcomes

• Demonstration of change over time

• Linking learning back to organisation

PM Training, Staffordshire

Page 9: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Theory of change

OUTCOME IMPACTOUTPUTACTIVITYINPUTWhat are the

short/medium term changes that you are

trying to effect

What is the long term impact on

the world

What happened as a result of the

inputs and activities

The actual activity of the

project

The resources fed into the

project (e.g. people, money, time,

buildings)

Page 10: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Theory of change

Page 11: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Confidence in theory of change

Where do you need to measure progress?

HIGH LOW

ULTIMATE IMPACT

OUTCOMES

OUPUTS

ACTIVITIES

INPUTS

The lower your confidence in your theory of change, the more important it is to try to measure outcomes and impact.

Page 12: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

To prove and improve: the 10 steps

1. Ask why evaluate? Know why you’re proving and improving.

2. Clarify your key objectives, mission and values. Know where you are going.

3. Identify your stakeholders.4. Map out the story (the hypothesis or theory of change) and

describe the milestones. This is to determine the scope of an evaluation.

5. Choose your indicators wisely (be challenging but realistic about what you can measure.)

Page 13: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

To prove and improve: the 10 steps

6. Make a plan. Choose a methodology – how to go about measuring these things.

7. Collect the information: Identify existing records / Consult stakeholders / Pull together data

8. Analyse the information, and draw conclusions9. Share it with others.10. Learn from it and act on it.

Page 14: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Measuring your success:The tools

• There are around 25+ tools which can assist in the measurement of social impact

• Most prominent are:– Social Accounting and Audit– Social Return on Investment– LM3 (Local Multiplier 3)

Elvis and Kresse, London

Page 15: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

• Eco Management & Audit Scheme (EMAS)

• Local Multiplier 3 (LM3)

• Prove it!

• The Social Impact Measurement for local Economies (SIMPLE)

• Social Accounting and Audit (SAA)

• Social Return on Investment (SROI)

• Volunteering Impact Assessment Toolkit

• C3 Perform

• Customer Service Excellence (previously Charter-mark)

• European Foundation for Quality Management (EQFM)

• Fit for Purpose

• Practical Quality Assurance System for Small Organisations (PQASSO)

• Social Enterprise Balanced Scorecard

• 3rd Sector Performance Dashboard

• Quality First

• Outcomes Star

• SOUL Record

Measuring your success - tools

Page 16: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Questions for your organisation

1. Who owns evaluation?Who gets involved? (which stakeholders?)

2. What %age of overall budget is spent on it?

3. What are the internal barriers? (e.g. data, lack of senior buy-in, delivery staff)

4. Do you use an external agency? How would it help?

5. How can you hardwire it into activities?

Page 17: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

What types of information help us prove & improve?

Better Good

Contribution (you helped)

Attribution (you were responsible)

Qualitative(stories and descriptions)

Quantitative(numbers)

Subjective (peoples’ perceptions)

Objective(facts)

Independent(just about you)

Comparative(you in the context of others)

Page 18: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

Useful points of contact• Quality and Impact Toolkit for Social Enterprise -

www.proveandimprove.org • Social accounting and audit - www.socialauditnetwork.org.uk • New Philanthropy Capital - www.thinknpc.org • Social Return on Investment - www.thesroinetwork.org• Inspiring Impact - http://inspiringimpact.org/ • Key Social and Co-operative Performance Indicators

www.cooperatives-uk.coop • Charities Evaluation Service - www.ces-vol.org.uk • NESTA - www.nesta.org.uk (standards of evidence)• TRASI - http://trasi.foundationcenter.org/

Page 19: Social Impact Measurement What gets measured gets managed Benjamin Brown Senior Policy Research Officer Social Enterprise UK

www.socialenterprise.org.uk

@SocialEnt_UK

[email protected]