Social Media BasicsFor Healthcare Professionals

Presented by Susan Rose RN, MSN2012

Alternate title of this presentation:

Everything you always wanted to know about social media *

*But were

afraid to ask

Communication Choices

are as many as there aredifferent kinds of treats on the ice cream truck

First here was US Postal (snail) mail, phone. Then came along home computers with email, internet websites.Now the new millennium with social platforms, mobile computer in Smart phones, texting and more!

- Web-based and mobile based technologieswhich are used to turn communication into interactive dialogue between organizations and individuals.

- A group of Internet-based applications that allow the creation and exchange of user-generated content.

* You Tube is also a type of Social Media due to text and video comments left for the video seen.

What is exactly IS Social Media?

Types of Social Mediaother styles…

Group email ( reply to all list- serve)Interaction on web sites ( Guest books -Funeral condolences on web site)

Blogs and Guest Bloggers. http://www.youtube.com/watch?v=mSwmsBFxXes (UPMC)

Today’s focus isFacebook, Linked-In and Twitter

Social Media saves liveshttp://www.mnn.com/green-tech/computers/photos/7-times-social-

networking-saved-lives/more-than-just-fun

the E patient

Nursing Organization offering it all to members

Let’s follow AHNA American Holistic Nurses Association.

Founded in 1981, partly as a response to major changes in health care delivery that were transforming the work of nurses

in hospital settings. Nursing care was becoming less and less patient and wellness centered and the founding of AHNA was a

response and the call for a solution.

Today there are over 5,700 members, all connecting to holistic nursing and each other in many ways.

Like the children at the ice cream truck some of uswill prefer one type over the other, and some will want it all.

Website www.ahna.org

Then Came - Facebook

Facebook is a social networking service and website launched in February 2004, As of May 2012[update], Facebook has over 900 million active users, more than half of them using Facebook on a mobile device.[4] Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages,including automatic notifications when they update their profile.

Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics.

http://www.youtube.com/watch?v=8R1NOu_fQHs&feature=fvwrel

https://www.facebook.com/TriStateHolisticNurses

18 AHNA local Chapter have their own facebook!

You canAlso createSpecial

EventPages In addition toYour siteAnd seeWho isComing!RSVP via Facebook

Special Topic –

Not just company FB but HR page for example

What is linkedin?LinkedIn is the world’s largest professional network with over

120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge,

ideas, and opportunities with a broader network of professionals.

http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=relmfu

AHNA on

AHMA on

Holistic Pittsburgh Linked In Group

Twitter- A microblogging service that enables its users to send and read

text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 and rapidly gained worldwide popularity, with over 140 million active users as of 2012,[5]

generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Since its launch, the Twitter website has become one of the top 10 most visited on the Internet, and has been described as "the

text messaging of the Internet.http://www.youtube.com/watch?v=-4tCn2KTLro&feature=related

AHNA on

AHMA on

Local Twitter – follow!

Social media in reverse- the bad review – Yelp

Be aware that your nursing care may be reviewed!http://www.youtube.com/watch?v=6VDr1RA0NMQ

http://www.youtube.com/watch?v=5YGc4zOqozo

http://www.transparency.org/

Curiosity and Concern( just so you cant say you weren't warned)

Review Policies of ANA AMAAnd Hippa Concerns- see State Board info

In Summary,

We have covered What is Social Media and given examples in Facebook Linkedin and Twitter.

Social media can be a route to more knowledge and better patient ( And Self )Care. Thank you