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Social Media & företag Mathias Klang
MEDIA: TILLGÅNG & KONTROL
12 timmar senare
Strategi
VAD ÄR SOCIAL MEDIA?
TEKNIK kontrollerar hur och vad vi inteagerar, skapar & TÄNKER…
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Lunarstormdecenniet
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Second Life
My Space
Skype
Google c:a 1998
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Second Life
My Space
Skype
Digg
YouTube
Flickr
Ning
Google c:a 1998
Flickr
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Second Life
My Space
Skype
Digg
Ning
YouTube
Spotify
Google c:a 1998
Flickr
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Second Life
My Space
Skype
Digg
Ning
YouTube
Spotify
Google c:a 1998
2008
2007 2009
Farmville
iphone
Wikileaks
Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can
probably get a career in it. Anything invented after you’re thirty-five is against
the natural order of things.
18
2006 2007
EGENSKAPER
GRATIS
“If you are not paying for it, you're not the customer; you're the product being sold.”
GRATIS?SökmotorReaderMapsKalenderScholarOch mycket mer…
The Gmail service includes relevant advertising and related links based on the IP address, content of messages and other information related to your use of Gmail.
We provide advertisers only aggregated non-personal information such as the number of times one of their ads was clicked. We do not sell, rent or otherwise share your personal information with any third parties except in the limited circumstances described in the Google Privacy Policy, such as when we believe we are required to do so by law.
ANVÄNDARGENERERAD
INNEHÅLL
PROBLEM
Guardian UK suggests that growth of Wikipedia may stall as “inclusionists” and “deletionists” fight for control, with “deletionists”increasingly arguing for tightly-controlled and well-written encyclopedia articles that provide valuable information on topics ofwidespread interest (e.g., Wikipedia is not a “junkyard”)
“Wikilawyering” may be drowning out contributors with less Wikipedia experience
SANNING
NÄTVERK
PIERRE BOURDIEU
"social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."
Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and
content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is
the democratization of information, transforming people from content readers into publishers.
(Wikipedia, maj 2009)
Milgram SMALL WORLD THEORY
BETYDELSE
CHARLES KETTERING
There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.
MEM
"A unit of cultural inheritence, hypothesized as analogous to the particulate gene, and as naturally selected by virtue of its 'phenotypic' consequencies on its own survival and replication in the cultural environment". Richard Dawkins (Den själviska genen 1976)
INTERNET MEM
KONTROL
INTERAKTION
ÅSIKTER
PERSONAL
MATS MÜGGE
”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
NAKEN REKTOR
Fotade & laddade upp bilder
Kommenterade bilderna
Tysta gruppen
VARF
ÖR
TÄN
KER
VI
INTE
?
GOOD EVIL
VI ÄR DUMMA
VI ÄR TANKLÖSA
TILLBAKA TILL KONTROL?Hur kontrollerar man personalen?
TACK!
Information: Mathias Klang• All images from/alla bilder från www.flickr.com (unless specifically
stated), (om ej annat anges)
• Image & licensing info in the notes section of slides/bild & licensinfo finns i anteckningsdelen för varje slide
• Presentation licensed/Presentation licensierad under: Creative Commons BY-NC-SA
• The presentation can be downloaded from/Presentationen kan laddas ner från: www.slideshare.net/klang
• More information about me/för mer information om mig: www.techrisk.se & www.digital-rights.net
