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This presentation highlighted: • With thousands of Social Media sites which ones matter for business? • How to build fans, friends and social relationships • Making Social Media Make Money • Peek into my Social Media Crystal Ball • Quick pointers to make you ‘cool’ with your kids
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Social Media for Medical Professionals
Jay Berkowitz
• With thousands of Social Media sites
which ones matter for business?• How to build fans, friends and social
relationships• Making Social Media Make Money• Peek into my Social Media Crystal
Ball• Quick pointers to make you ‘cool
with your kids’
Social Media for Medical Professionals
University of San Francisco Internet Marketing Masters
Certificate
Recent MediaWall Street Journal
Recent MediaFOX Business TV
Social Media for Medical Professionals
Jay Berkowitz
Blog
Focus on 4 Areas
A Blog is a really simple website
BlogGet your own free Blog
(website)
BlogBlogging is as easy as
sending emailWrite a title and some copy,
click ‘publish’
Point a WordPress Blog to your own Domain
Example www.JayBerkowitz.com
Bill Marriot’s Blog
Subscribe to read blogs
Read blogs on your phone (RSS)
Monetize through Google AdSense
Monetize through Affiliate Offers (Amazon)
Facebook founded in a Harvard dorm room (2003)
Facebook passes Yahoo, now 500 Million Users
Facebook Profile - share as little or as much
as YOU want, with WHO you want
Facebook Fan Pages – Important for Business
‘likes’ = fans and chance to communicate
S-Commerce
S-Commerce
Facebook Advertising
LinkedIn Answers = Business Networking
http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0
YouTube Video with over 5 Million views!
AskTheBuilder.com’s Tim Carter has
used YouTube search results to
drive traffic!
Will Hamilton from www.FuzzyYellowBal
ls.com has built a huge following
through YouTube videos
Twitter - 140 Character updates “personalized
news feed”
Twitter - Follow people with interesting ‘tweets’
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
+ 1,043%
Twitter – Why it matters
Twitter – Breaking News
Follow people in your city/town
TwitterGrader.com
Follow people in your business
WeFollow.com
What is happening right now?
www.Search.Twitter.com
The Three E’s of Social Media - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/LeeAase
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
Does it Work for Business?
Does it Work for Business?
Groupon Announces $1.35 Billion Valuation Round
Deal of the Day!
Location Based Networking
PodcastsSearch ‘Hormone Therapy’ in iTunes
Information Product Marketing
www.JeffWalker.com
Social Media – Pick 1 Blog = Easy
‘Websites’ Monetize: AdSense,
Affiliate
#3 website Create your own
channel Fan Pages for
Business Business
Connections
140 character updates
Simple connections & news
Blog
• Try 1 thing!• Be my friend Twitter.com/JayBerkowitz, LinkedIn, InternetMarketingClub.Org
• Consulting: Search, Social, Affiliate
• Speaking Opportunities
Social Media for Medical Professionals
