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Social Media for theRestaurant and Lodging Industries
“If you don't step up to the plate and start servicing your stakeholders using social media, chances are someone else will.”
--John Sullivan, writing in ERE.net
Social Media Statistics
• Facebook - 400 million users /100 million added in 9 months
• Twitter - 75 Million users / 50 million tweets a day
• Linkedin - 60 million users
• YouTube - served over 32.4 billion videos a month in the USA
• Yelp - #51 most trafficked site in the US
Social Media Statistics
54% connect with a brand
46% said something good
60% of people on Facebook and 79% on Twitter are more likely to recommend a brand after becoming a fan or follower.
51% more likely to purchase products from brands they follow on Facebook
23% said something negative
67% more likely to purchase products from brands they follow on Twitter
Case Studies
TRAPS & TIPS
TRAP: being informational
TIP: be relational
TRAP: creating content on the fly
TIP: plan ahead / create content offline
TRAP: social media time suck.
TIP: use management tools.
Questions?
Social Media for theRestaurant and Lodging Industries
Mike [email protected]
facebook.com/mike.craney
twitter.com/CraneyMC
