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Talent Acquisition Using Social Media
Staffing and Employment Agencies
By now, you have heard how valuable, even essential, social media can be. But it can be a bit daunting to figure out where to begin and what to post on which social network! This workshop will take you through the basics of setting up an account on Facebook, Twitter, Instagram, and LinkedIn and will cover best practices and tips for each of these social networks.
We’re going live! Social media is fun to talk about but getting started is the easy part. We will explore your competitors and discuss their strategies to engage potential employees. Then you to take the floor in an open forum as we articulate strategies with your accounts.
Workshop Overview
•Create social media accounts
•Determine the social media platform that relates best to your employees
•Construct social media posts and apply best practices to gain followers and engagement
•Post engaging blog articles and drive users to your site
•Find new Employees!!!
Learning Objectives
Targeting Potential Employees
• Social Media Network– Skilled Professionals = LinkedIn
– Low-Skill Positions = Twitter or Facebook
• Determine – Join and participate in online groups your potential employees are
interested in
• Ask Current Employees– Who do they follow? Want a $5 gift card for telling all your FB friends
you found a job with us and it amazing??!!? Be sure to mention us!– Ask employees to Follow your Facebook or Twitter page for a small
incentive. Encourage incentives for ‘sharing’ or ‘retweets’ that lead to jobs
• Twitter is a global platform for users to share thoughts, news, ideas, jokes in 140 characters or less.
• Users can “follow” each other to keep tabs on people
• “Trends” occur when people tweet about the same topic or join in on a larger conversation using hashtags (more on that later…)
• Everything on Twitter is public unless you “protect” your tweets
Twitter: What’s the big deal?
Important lingo to know
• Tweet
• Retweet
• Feed
• Handle
• Mention
• Direct Message (DM)
• Hashtag (#)
#Staffing #backtowork,#Work #Jobs #jobsearch, #nowhiring, #hiring #FacilitiesMgmt #Controller,
#Forklift #materialhandling #warehouse #clerical #Nurse #accounting #financejobs
• Your handle is your calling card
• Use your bio to provoke interest
• Make yourself easy to recognize in your profile picture
Ready to join the Twitterverse?
Who to follow
• Find your Target Market Influencers on Twitter
• Example centers of influence - employees, competitors, associations, industry partners, clients, etc.
Find your Tweeting Voice• Ask yourself what you are trying to get out of Twitter
– Am I trying to fill specific positions? Is it my commercial to blog posts?
• What about you is interesting and will pull people in?– Are you an expert on something within staffing? Are you funny?
Tweet Tips
• Give 80% - Take 20%• Only Follow Relevant Handles• Avd. 2 mny abrvs.• Shorten links by using a service like bit.ly• Add pictures where you can! • Don’t just push out information - join a larger conversation
– See what hashtags are trending and add your insight– If you’re at an event, use that event’s hashtag to connect
with other attendees (shameless plug: #CSPConference2016)
What to say and how to say it
• Tweet a new position
• Start a conversation with someone
• Encourage followers to interact with you by tweeting questions or using specific hashtags
• Use Twitter as a teaser to bring users to your website
It’s All About Engagement
Golden Rule: If you wouldn’t say it in front of someone, don’t tweet it.
• Everyone likes a little gratitude – Proper netiquette on social media goes a LONG way!
• Practice thoughtful retweeting
Twitter Etiquette: Minding your @’s and #’s
@skiltrek# in Description
Ask compelling ?’s
@aerotekRetweets relevant info
Great Pictures
@roberthalfLink to blogs with humor and info
Good use of infographics
@StaffingTweetsGreat Commercials to Blog
Ad
Best Practice Examples
• Over 1.3 billion active users around the world
• Smartphone users check their accounts
• 48% of young Americans said they found out about news through Facebook
• Advertising is very reasonable and an effective campaign may only cost a few dollars a day. **
King of the Social Networks
15 times a day
Getting Started
• Create a Company page
• Fill in all the information completely
• Personalize Homepage – i.e. Apply Now app & More
• Regularly update posts
• Consider a Paid Advertising Campaign to Generate Page Likes and/or Post Likes (Discuss more at Q&A if needed)
• Organic Campaign – ie. Referral competition
• Tagging someone in a post or Page– Use @ symbol, then type name suggestions might auto-populate– When commenting on a post, you can link to someone in your response by
following the same steps
• # Hashtags– Turns topics and phrases into clickable links in your posts – Use search bar to find posts about topics you’re interested in– Must be written as a single word, without any spaces– You can include numbers in a hashtag, but punctuation and special characters
(like $ and %) won't work– #staffing #jobs
• Scheduling a post – Choose the month, day, and time– Can view/edit post once it is scheduled
Facebook Posts - How To
• Keep your content short
• Add your location with a post
• Upload an image
• Share a post– On your Timeline– Friends Timeline– In a group– Private message– On a page you manage
• Privacy settings on post
Example Pages
Give them one place to find all jobs. Don’t make them search through it all.
• Aerotek Recruiting and Staffing (portal to jobs)
• WorkSource Staffing (shares)
• Forge Industrial Staffing (apps)
• Set-up your free Company profile using an existing personal profile – this will be your primary login
• Complete your company profile thoroughly, this is an online storefront!– Connect to your network of clients,
employees, and related groups.
– LinkedIn will help you find new relevant users
Engage
• Reach out to your contacts from time to time or endorse their
skills.
• Participate in groups
• Update job postings
• Share original content**
• Like & Share updates and posts
• Take advantage of the Explore button to find new users and hashtags to follow.• Post no more than 2 to 3 times a day• Use hashtags to gain followers.
1. #jobs2. #staffing3. #TBT (throwback Thursday)
• :03-:15 videos can also be posted to Instagram.
• Go to the Instagram Help Center on their website for more information and tips.
InstaTips
Staffing Hashtags
#Staffing, #backtowork,
#Work, #Jobs,
#jobsearch,
#nowhiring, #hiring,
FacilitiesMgmt,
#Controlller, #Forklift
#materialhandling
#warehouse #clerical
Google+
• The desert of social media - the slightly necessary evil
• Verify your Business (google.com/business) to show up in local results and ‘Places’
Tips to Sizing a Profile Picture & Cover Photo
• MS Paint
– Simple & Common
• Canva.com
– Super easy website to change picture sizes
• Google.com
– Search a term than choose images as ‘exact size’
• Photoshop and Illustrator
– Best Program for Pictures : Not for Novices!
Tips for Sizing Pictures
Scheduling & Managing Posts
• Hootsuite
• Buffer
• TweetDeck
I have a quick question….
