A study to Spread Awareness Among Women to Empower Them

Using Social Media to Support Women Entrepreneurship

Ms. Khushbu Pandya

Lecturer, Dept. of Management, Sumandeep Vidyapeeth, Piparia, Vadodara, Gujarat

Talk Outline Social Media Defined

Social Media Tools

Facts & Benefits

Major literary works

Objective & Methodology

Live Cases

4 Key Rules

Conclusions

Q & A

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What is Social Media? Social + Media

Social media is a conversation online.

Anyone who has internet access and an opinion.

Wikipedia Definition:

Social media is information content created by people usinghighly accessible and scalable publishing technologies. At its mostbasic sense, social media is a shift in how people discover, read andshare news, information and content. It's a fusion of sociology andtechnology, transforming monologue (one to many) into dialog(many to many) and is the democratization ofinformation, transforming people from content readers intopublishers.

Source: http://www.wikipedia.org/social_media

Volunteers

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Social Media Conversation is Powered by

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World of Connections – A Big Picture

Source: Universal McCann’s global research; Power to the People – Social Media Tracker Wave 3; Mar 08 2/19/20115

Social Media in India by Numbers

26.0

3.2 2.0 2.8 1.0

16.0

4.22.0

13.29.5

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Source: Monthly unique users in millions from http://vizisense.com ; Forrester Social Technographics Report

India has an internet penetration with 5.3%

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Social media influences people 91% say consumer reviews are the #1 aid to

buying decisions - JC Williams Group

87% trust a friend’s recommendation over critic’s review - Marketing Sherpa

3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research

1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent

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Major Literary Works -Men like the internet for the experiences it offers, while women like it forthe human connections it promotes. (Deborah Fallows, 2005)

Women entrepreneurs have a strong commitment to informal learning.(Doyle and Young, 2003; Fenwick, 2000; Fenwick and Hutton, 2000;Hughes, 2001; Martin, 2000; Martin and Halstead, 2003)

They believe that using the internet for business learning enhances theirindependence and self-confidence as business owners, and, in turn, promotesentrepreneurial self-efficacy. (DeNoble et al., 1999)

This study attempts to find out, how women entrepreneur uses newdevelopments in internet, i.e. Social Media in her entrepreneurialactivities.

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Social Media & Women entrepreneurs Women outpace men on usage of social media – (The Social Media

Gender Gap study by Rapleaf, May 19 2008)

Studies have found that women use internet in a richer and moreengaging way (Gord Hotchkiss, 2008)

WHY SOCIAL MEDIA ? According to the Centre for Women’s Business Research, “Women and men

business owners have different management styles. Women emphasizerelationship building as well as fact gathering and are more likely toconsult with experts, employees, and fellow business owners.”

Social media is all about relationship building, networking, nurturingrelations

It was stated in Business Week – “if you're going to create the next hotWeb 2.0 site and you want it to go viral, you'll target women.”

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Study ObjectiveTo study how social media serves as an emerging instrument forwomen entrepreneurs, to help build their brands, support themin business activities, build strong network and help them to besuccessful entrepreneurs.

This paper is attempted in view to present specifics aboutgrowing importance of social media marketing and the felt needof it by women in the business

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Methodology The subject is very much

nascent in present scenario.

Various sources of secondarydata like – researchstudies, case studies, socialmedia experts, etc.

Live examples of womenentrepreneurs leveraging onSocial Media are studiedclosely.

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Entrepreneur – Gabriela R. Chavez Gabriela took social networking seriously and worked upon

to help and support other budding and aspiring womenentrepreneurs, who strives to create their identity in businessworld.

She created “Beauties On The Go” – an interactive socialnetworking site.

The mission of Beauties on the Go is to simplify women’slives and bring out their inner and outer beauty by inspiringand supporting them by providing resources that help them24/7.

It is a community created by women for women that lead busy lives

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Entrepreneur – Monika. S. F (Web Designer)Here is the example how she used social media?

During the 2004 election season, she connected with a new friendthrough a grassroots Asian Pacific Islander political group. Theyattended activist training together, went for lunch inChinatown, and kept in loose contact through their organizingefforts. She connected again with him on Facebook through theonline version of that same political group, and let him know whatshe does for a living. One fine day her friend was in need of a webdesigner for his company. He found her through hisnetwork, contacted through Facebook, and she started andcompleted a project for his friend’s company.

This was an easy, straightforward, simple, and mutually beneficialsocial networking connection. (Many other experiences are shared byMonica, available at below source)

Source: www.womenonbusiness.com; www.10kwebdesign.com 2/19/201114

4 Key Rules should be taken care of, before splurging into social media

Before engaging, work out plans

Follow your stakeholders

Find and engage your influencers

Pay attention to your numbers

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Conclusion – things to start doing Most important – Observe & Listen

Create Facebook Fan Page, market your product, held up competitions, network with stakeholders

Join Twitter, follow experts and start conversations

Post videos on You Tube about your product / organisation

Post interesting presentations on sites like Slideshare, Docstoc, Scribd, etc

Join active and like-minded “Women Network Sites”

Be an active member

Social Media is an excellent platform. It should be utilised wisely and effectively. 2/19/201116

There Exists Lack of – Social Media Awareness among Women Entrepreneurs

Social Media Training for Women Entrepreneurs

Social media provides an opportunity to gather valuable insights without formal market research.

Consumer opinions are available in just one single click.

“Social media changes the relationship between companies and customers from master and servant, to peer to peer”.

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Some Social Media Experts

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Gaurav Mishra – Better known for his social media bloggauravonomics.com, Gaurav is the best known and most followed Indian as far associal media goes. He is now the CEO of ‘2020 Social’, which helps clientsleverage social technologies to achieve strategic business objectives

Rajesh Lalwani – Founder at Blogworks.in, he has been the brain behind manysuccessful social media campaigns. His company also provides online reputationmanagement services as well as social media workshops

Kiruba Shankar – CEO at Business Blogging Pvt Ltd. His company provides Ato Z of what social media has to offer. Following him on twitter will give you agood idea about the various social media assignments being taken up by him

Dina Mehta - Co founder at Mosoci, Dina’s firm boasts of some very big clientsand you can always ask her a question or two on twitter

Find Complete List at: http://microreviews.org/want-to-know-about-social-media-in-india-just-follow-these-people/

Don't analysis it, just try it. And keep trying it.

Socially focussed websites are not a new thing, they should be used in addition to other tools.

The Internet is not an object, it is a social space

Stop discussing it, USE IT!

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LET'S STAY CONNECTED

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