Social Media Strategies For Finding Your Next Job

By Tom JacksonSale Fish Marketing972.740.7367thomasjackson@thomasjackson.infowww.linkedin.com/in/thomasjacksonjr

(10-2010)

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

- Sun Tzu

The Quest

Need a Digital Plan (aka Social Media)

Digital Footprint- Social Networking for Jobs 1H09

Even the Executive ranks see the value of using Social Media for jobs.

Digital Footprint- Social Networking for Jobs 1H 2010

Social Media Recruiting-LinkedIn 78%-Facebook 54%-Twitter 44%

Digital Footprint- Social Networking for Jobs 1H 2010

Hiring Social Media-LinkedIn 89% (78%)-Facebook 27% (54%)-Twitter 14% (44%)(% Social Media for Recruiting numbers)

Digital Footprint- Social Networking for Jobs 1H09 Recruiting Uses

Top 31)LinkedIn2)Facebook3)Twitter-Promote brand-Publish jobs $0-Advertise jobs-Referrals-Research candidates-Direct sourcing

Facebook: >500 Million users- 50% of users log in daily- If Facebook were a country – would be 3rd largest- People spend 500 Billion minutes per month on Facebook

Twitter: >100 Million users- Adding 300K users per day- >75% of Twitter traffic comes from external sites- >600 Million search request per day

LinkedIn: >75 Million users- 60% High Income users, $100K +- Incomes of $200K to $300K are 7X more likely to

have over 150 connections- Traffic Up 323% in one year

Social Media

Key to Social Media Optimization (SMO)

1: Do Not be Unique2: Be Consistent3: Be Relevant

Social Media – “the numbers game”

x=n*(n-1)/2

Social Media – “the numbers game”

Somewhere betweenMetcalfe’s Law

20 People190 Connections

500 People124,730 Connections

LinkedIn Lingo• Connections –

– Every social network uses a unique term to identify users who interact. LinkedIn calls them Connections.

- 1st Degree is me to you- 2nd Degree is me to your friend

- 3rd Degree is me to your friends, friend– Lifetime limit of 3,000 invitations, lifetime limit of 30,000 connections

You1st Degree

2nd Degree

3rd Degree

People I Know

People You Know

How big is your network ????

Can I really reach out to 310,000 people ???

LinkedIn

1 Your profile has been viewed by 1 person in past week8 You have shown up in search results 8 times in past week

8 Your profile has been viewed by 8 people in past week80 You have shown up in search results 80 times in past day

LinkedIn

Are you being Searched UP or Searched ON ??

QA Engineer

Process Engineer

RF Engineer

Design Engineer

Account Manager

Account Executive

Regional Manager

Sales Engineer

Technical Sales Rep

Strategic MarketingProduct Marketing

Commercial Marketing

Commercial Operations

Sales Operations

What Do I Do

QA Engineer

Process Engineer

RF Engineer

Design Engineer

Account Manager

Account Executive

Regional Manager

Sales Engineer

Technical Sales Rep

Strategic MarketingProduct Marketing

Commercial Marketing

Commercial Operations

Sales Operations

What Do I Do

I want to be Business Development

Sales

EngineeringMarketing

Business Development

Leverage ALL your professional experiences.

Past Titles…..Become Current Skills:Thomas Jackson is a …..“Business Development Executive with Sales, Marketing and Engineering background”

What I Do

If you can not find you – then how can anybody find you?

Find the most relevant JOB TITLE(s)Find most relevant INDUSTRY

Job Titles + Industries

Remember:LinkedIn is not you ResumeLinkedIn is not your Business CardLinkedIn is your e-Billboard

LinkedIn – Digital Brand

Start with your business card.What is your Job Title?What is your Name?

LinkedIn

Acme TechnologyDallas, TX

Bob SmithSenior Account ExecutiveSolutions Analyst

Information TechnologyAccount Executive=

This is the main LinkedIn search page. Here is how you find relevant job titles and industry names. As an example type in ‘Information Technology’.

LinkedIn

What is another word for Information Technology?

Let’s try ‘IT’ instead of Information TechnologyLinkedIn

Now you are 1 of 1,000,000

This is the main LinkedIn search page, type in your title ‘Account Executive’

LinkedIn

Account Executive may be what your company calls you.What does your spouse, neighbors or friends say you do??

How about ‘Sales’

However, who is really looking to hire a….- IT Person?-Sales Person?-Project Manager?-Engineer?

Nobody!

LinkedIn

If you take IT (>1M) plus Sales (>3M) you get…..

LinkedIn

You become 1 IN a 1,000,000 by utilizing Key Skill Title Combinations.

People are looking for IT SALES

IT SALES with 34,250

Keyword CombinationsPeople tend to search TWICE.Once on what they think they wantSecond time with a qualifier to reduce the search number

Search term: Fishing PoleQualifier: FlyResults: 708

Search term: Fishing PoleResults: 5,443

Inheritance assurance

LinkedIn – Other Key Titles

LinkedIn - Matrix

TIP:Think word re-use. It gives more search terms with fewer characters

Business DevelopmentSales Operations

Strategic MarketingEngineer

Strategic SalesBusiness Operations

Sales Engineer

Targeted Titles

Matrix Titles

You want to rank as high as you can on LinkedIn by yourBRAND (aka SKILLS + INDUSTRY).

- Does anyone ever click on page 3 or 4 of Google? - Why do all plumber names start with AAA?

You want to be found by more than one job title (ie Project Manager, Operations). This let’s you showcase your skills and background – a lot better than just saying 25 years experience.

LinkedIn

What does the person looking see??

“Above the fold”

LinkedIn

Note:Personal Contact: will is not visible to anyone until you connect with them.

Contact Settings: can contain your contact information and is visible to anyone who looks at your profile. Get your contact info in here!

LinkedIn

Relevancy + Consistency = #1

LinkedIn

Cut and Paste the 100 Characters of your 120 Character Headline that best describes each job.This is your:NEW JOB TITLE

::::

NO webpageNO problem

There is an app for that..

•Keep Mindshare•Promote yourself•Promote your talents•Showcase Skills•Repository for files

Books reading(remember your audience)

Slide SharePresentations

(.ppt only)

Box.netDocuments

(.doc, .ppt, .pdf, .xls)

TripitTravel and trips

Note:15 modules and/or Applications on your Profile and 12 on the home page

LinkedIn

LinkedIn Applications

Use Applications to share:

•Blog•Tweets•Presentations•Whitepapers•Video Clips•Travel

Enter Social Media

Key to Social Media Optimization (SMO)

1: Do Not be Unique2: Be Consistent3: Be Relevant

Web versus Internet

Google ”only .004% on content is indexed” Google’s #1 Fear…Social Media

Prince: Web is Dead

Web is Dead, Long Live the Internet

http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Web23%

Internet77%

What People Think of Social Media

Punching Through the Noise

To get ‘heard’ think Baseball game

Digital Footprint

www.me.com

All these sites but one are extremely high profile, high traffic sights. Linking one site to another (aka self referral) is called “nesting”. Sites that are linked to other sites have higher index values.If you have a vanity URL with sites (and others) you can increase your web presence.

Tip: also register your sites with Google directly http://www.google.com/addurl/

When it all comes together……

……No 1 on Google by Name and Skill

Social MediaALL Social Media sites share a common thread….

1: Your Name- Thomas not Tom

3: Your Brand - Your LinkedIn ‘Headline’

2: Your Email - One you are using

Digital “Trotline”

Your digital footprint should be working for youNot you working for it….Now get your TARGET COMPANIES and NETWORK!

Let your information “soak”, it can take several weeks to attract attention.Like fishing…sometimes your catching and sometimes you are not.Periodically check your bait, but keep your lines in the water.

Network, Network, Network- Network some more

Social Media for Company Research

LinkedIn: Great to find connections or introductions into companies. Don’t forget GROUPS.

Google-Alerts: Define your search terms and get a daily digest of activity

Twitter: Twitter job aggregators and Twitter Alerts, two great tools

RSS Feeds: Great way to keep in touch with current events (great way to start Tweeting by Re-tweeting)

Fan Page: Fastest growing element with in Facebook. These are ‘Profiles’ for Business

89%

10% 1%

Networking

Job Boards

Job Fairs

Where the Opportunities Are

Networking

• Networking (meeting people) remains the best way to find a job• Networking meetings are a great way to meet people and learn skills• Networking calls/coffees are the only way to really “know” people• IMPORTANT have your agenda and ask how you can help

What is Social Media Marketing

AnalogDigital

working

Why is Networking so Powerful? •70% to 90% of all jobs are not posted

- This excludes Job Boards and Job Fairs(hint: over half of these are from social networking sites)

•90%+ are found through what type of networking?- Asking friends, neighbors, family: 33%- Knocking on company doors: 47%- Calling companies: 69%- Hunting in packs (Accountability Group): 84%

Do the math…90% of Jobs not posted, 90% of Jobs found through Networking

Networking

What is your Networking Strategy? Before you meet:-LinkedIn-Marketing Plan

When you meet:-Marketing Plan-“How Can I Help”-Can you contact Mr./Mrs.“----------” for me?

After you meet:-Follow Up

Networking

Find people that do what you do…and do it together

Networking – Accountability Group

Questions

Where Can I get the DFW COMPANY DATABASEDFW COMPANY DATABASE and the PRESENTATIONPRESENTATION?

****All I ask in return is that you “Link-In” to me********All I ask in return is that you “Link-In” to me****

Click on this link to go to the DOWNLOAD page

Tom Jackson972-740-7367

ThomasJackson@ThomasJackson.InfoThomasJackson@ThomasJackson.Info

www.ThomasJackson.Infowww.ThomasJackson.Info