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Peritus Webdesign GmbH Wels, Austria www.peritus-webdesign.com Social Media Tipps 7 Tipps, die du sofort anwenden kannst.

Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

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Page 1: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media Tipps

7 Tipps, die du sofort anwenden kannst.

Page 2: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Wir sind….

www.peritus-webdesign.com

Page 3: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

David FaberProgrammierung

Lisa FaberOnline Marketing & Design

...in der Welt des Webdesign & Online Marketing zu Hause.

Wir sind….

Page 4: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Hannah KellerSocial Media & Design

Ahmed AlyasiriProgrammierung

Wir sind….

Page 5: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

EinsteinFeelgood-Manager

Wir sind….

Page 6: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media in Österreich

Page 7: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media in Österreich

Page 8: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media in Österreich

Page 9: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media in Österreich

Page 10: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 1Definiere deine Zielgruppe & Plattformen.

Wo sind jene Menschen unterwegs, die ich erreichen möchte?

Page 11: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Zielgruppe nach Alter

Generation Z (2010 - 1996) Instagram, Snapchat, TikTok, Whatsapp, YouTube

Generation Y (1995 - 1977)Facebook, Instagram, Whatsapp, YouTube

Generation X (1976 - 1965)Facebook, Whatsapp, YouTube

Babyboomer & älter (1964 - …)Facebook, YouTube

Page 12: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Zielgruppe nach Interessen

…soziale Netzwerke, die sich auf bestimmte Themen fokussieren, zB:

● Pinterest

● Linkedin

● musical.ly

Page 13: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 2Setze dir Ziele.

Page 14: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Mögliche Ziele

● Kundenbindung / Vertrauen stärken

● Bekanntheit steigern

● Neue Produkte vorstellen

● Website Traffic erhöhen

● Neukunden gewinnen

● Digitalen Kundenservice bieten

Page 15: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 3Entwickle eine Social Media Strategie.

Page 16: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media Strategie

…wichtige Fragen klären:

● Wie passt Social Media in meine Unternehmenskultur?

● Bin ich / sind wir “Social Media fit”? Haben wir genug Ressourcen? Wie

gut kennen wir die Technologien?

● Warum will ich in sozialen Medien vertreten sein?

Page 17: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Social Media Strategie

Wer? Wann? Wozu? Wie viel? Was?

● Hinter den Kulissen

● Infotainment

● Tipps & Tricks

● Zeitgeschehen

● Umfragen

● Rätsel

● …

Page 18: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 4Erstelle relevanten Content.

Page 19: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Relevanter Content

Social Media Wellness

● Digital Detox

● Verantwortungsvolle Nutzung & kurzweilige Inhalte

● Relevante Inhalte statt Plattformvielfalt

● Storytelling - als Freunde der Zielgruppe

Page 20: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Relevanter Content

Transparenz statt Hochglanz

Page 21: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Hinter den Kulissen in “Echtzeit”

Relevanter Content

Page 22: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Kurzvideos & StoriesInsta Stories, IGTV, Tik Tok

Relevanter Content

Page 23: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

4 F’s statt 4 P’sFortune, Fame, Fulfillment and Fun

Relevanter Content

Page 24: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

VertrauenMacro vs. Micro Influencer

Social Media Tipps

Page 25: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 5Plane deinen Content.

Page 26: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Redaktionsplan & Ressourcenplanung

Page 27: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 6Kenne die technischen Grundlagen.

Page 28: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Algorithmus & organische Reichweite

Begriff

● Algorithmus = welcher User sieht welche Inhalte?

● Organische Reichweite = User, die man ohne Werbebudget erreicht

Faktoren

● Sichtbare Interaktion: Kommentar, Gefällt mir, Teilen.

● Nicht sichtbare Interaktion: Klick, Verweildauer.

● Media-Mix

● Website Performance & Qualität

Page 29: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

TIPP 7Schalte bezahlte Werbung.

Page 30: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Bezahlte Reichweite

Page 31: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

7 TIPPS

1. Definiere deine Zielgruppe & Plattformen.

2. Setze dir Ziele.

3. Entwickle eine Social Media Strategie.

4. Erstelle relevanten Content.

5. Plane deinen Content.

6. Kenne die technischen Grundlagen.

7. Schalte bezahlte Werbung.

Page 32: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Page 33: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Fragen?

Page 34: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Danke!

www.peritus-webdesign.com

Page 35: Social Media Tipps - Service - WKO.at...Instagram, Snapchat, TikTok, Whatsapp, YouTube Generation Y (1995 - 1977) Facebook, Instagram, Whatsapp, YouTube Generation X (1976 - 1965)

Peritus Webdesign GmbHWels, Austria

www.peritus-webdesign.com

Ein Blick in die Social Media Zukunft

Kompletter Customer Funnel

● Social Media deckt die gesamte Customer Journey ab

● Awareness bis Kaufabschluss

● “Social Selling”

● Kaufoption in Instagram Storys & Facebook Messenger

Whatsapp Ads