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NURUN March 2011 We help leading brands develop new kinds of relationships with consumers WE ARE A GLOBAL DIGITAL AGENCY FOUNDED IN 1995 + OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA NURUN March 2011 WE ARE A GLOBAL DIGITAL AGENCY FOUNDED IN 1995 + OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA SOCIAL MEDIA TRENDS

Social Media Trends

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Page 1: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

SOCIAL MEDIATRENDS

Page 2: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

AGENDA

2011

1. CURRENT STATE OF AFFAIRS

2. STATS

3. 5 IMPORTANT TRENDS

4. VISION

Page 3: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

CURRENT STATEOF AFFAIRS

Page 4: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

L'ÉTAT ACTUEL

FACEBOOK Over 600 million active users Over 17 million Canadian users (62% of all canadians online) More than 250 million people use Facebook Connect every month Average user has 130 friends People spend over 700 billion minutes per month on Facebook People on Facebook install 20 million applications every day

TWITTER Over 160 million active users 300,000 new users per day Over 90 million tweets per day 600 million daily search queries 37% of users update their profiles via a mobile phone

2011

Page 5: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

L'ÉTAT ACTUEL

YOUTUBE Over 17 million unique visitors per month(comScore) Over 2 billion daily video views 24 hours of video uploaded each minute 47% of global internet users visit Youtube

FOURSQUARE 6 millions registered users About 41% of traffic came from Facebook and Twitter (as users share check-ins) Record 275,000 check-ins in one day in March

2011

Page 6: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

L'ÉTAT ACTUEL

2011

BIGGEST SOCIAL NETWORKING WEBSITES AROUND THE WORLD (USERS):

1. QZONE: CHINE (200,000,000)2. HABBO: UK, CHINE, EUROPE (200,000,000)3. BEBO: EUROPE (117,000,000)4. VKONTAKTE: RUSSIE (110,578,500)5. ORKUT: AMERIQUE LATINE (BRÉSIL), INDE (100,000,000)6. HI5: INDE, INDOCHINE (80,000,000) 7. NETLOG: EUROPE, TURQUIE (70,000,000)8. DOUBAN: CHINE (47,000,000)9. ODNOKLASSNIKI: RUSSIE (45,000,000)10. MIXI: JAPON (25,000,000)

Page 7: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

STATS

Page 8: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

EQUAL OPPORTUNITY

2011

49.60%

50.40%

MEN

WOMEN

MEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKS

SOURCE: COMSCORE MEDIA METRIX

Page 9: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

PROPORTIONATE REPRESENTATION

2011

63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64

21.1%

11.0%

18.0%

44.7%

5.2%

2-17

18-24

25-34

35-64

65+

SOURCE: COMSCORE MEDIA METRIX

Page 10: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND?

2011

% OF RESPONDENTSSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010

38%

32%

19%

17%

BECOMING YOUR FRIEND IN A SOCIAL NETWORK

USING TARGETED ADVERTISING

SPONSORING BLOGS

TALKING TO BLOGGERS DIRECTLY

Page 11: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

SOCIAL MEDIA + TRAVEL

2011

SOURCE: Social Travel Report, Total Media, 2010

70%

OF CONSUMERS AGED 35-44 BOOK HOLIDAYS ONLINE 74%

OF CONSUMERS TRUST ONLINE RECOMMENDATIONS

40% OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION

Page 12: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

5 IMPORTANTTRENDS

Page 13: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

5 GRANDES TENDANCES

1. SOCIAL HQ

2. ERA OF SOCIAL COMMERCE

3. SOCIAL SEARCH

4. THE STRONG GET STRONGER

5. GEO-LOCATION

2011

Page 14: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

1. SOCIAL HQ

2011

SOCIAL NETWORKING SITES HAVE BECOME THE BASE OF OPERATION FOR EVERYONE'S ONLINE EXPERIENCES.

SOCIAL NETWORKING IS MORE THAN JUST A PLATFORM FOR "FRIENDING," BUT ONE THAT CAN SUPPORT A BROADER ARRAY OF SOCIAL INTERACTIVE APPLICATIONS

Sites will begin to recognize personal identities and social relationships to deliver more customized online experiences

Example: Facebook is currently researching ways to integrate your habits and personal preferences to your search results.

Page 15: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

2. ERA OF SOCIAL COMMERCE

2011

SOCIAL NETWORKS WILL BECOME MORE POWERFUL THAN CORPORATE WEBSITES AND CRM SYSTEMS, AS INDIVIDUAL IDENTITIES AND RELATIONSHIPS ARE BUILT ON PLATFORMS LIKE TWITTER AND FACEBOOK.

Brands will serve community interests and grow based on community advocacy as users continue to drive innovation

Consumers work with peers to define the next generation of products, also purchase in groups

Social Networks will offer more and more features to help with product design and vendor management

Page 16: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

2. ERA OF SOCIAL COMMERCE

2011

Page 17: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

3. SOCIAL SEARCH

2011

SEARCH ENGINES WILL BEGIN TO INCREASE IMPACT OF SOCIAL MEDIA CONTENT IN SEARCH RESULTS, AS SOCIAL NETWORKING ACTIVITY IS NOW BEING SEEN AS A STRONG INDICATOR OF SEACH RELEVANCY.

This means an increased importance of social media buzz around your brand/business, and the sentiment of this buzz

Consumers are spending more time on social networks than on search engines, expect this trend to continue

Peer recommendations are the most trusted source of information for consumers, social media is key in spreading word-of-mouth around a brand/product

Page 18: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

4. THE STRONG GET STRONGER

2011

Dec 04 Dec 05 Dec 06 Dec 07 Dec 08 Dec 09 Dec 100

100

200

300

400

500

600

700

Facebook fans

CONTINUING GROWTH AND DEVELOPMENT OF THE BIG 3 IN SOCIAL MEDIA: FACEBOOK, TWITTER, YOUTUBE.

Platforms will continuously evolve and grow Look for partnerships, acquisition and new features to evolve to combat competition

Facebook/Twitter integration in real-life applications (Boxee) & all digital platforms Growth and advertising opportunities on new networks and platforms (Twitter, Foursquare,

Facebook, iPad, Flipboard)

Page 19: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

5. RISE OF GEO-LOCATION

CURRENT ADOPTION: Social Networking in the palm of your hand Instant Reviews and comments Augmented Reality – merging social media, technology and reality QR Codes: associating online actions to real-life products or places Ability to push promotional offers via in-store check-ins (strong drive to store)

FUTURE ADOPTION Evolution from check-ins to challenges Location-based service converge with Mobile Payments Highly accurate location detection (pin-point where users are within a store)

2011

2010 SAW A TREMENDOUS RISE IN LOCATION-BASED SERVICES. WITH SMARTPHONE PENETRATION RAPIDLY INCREASING, BIG PLAYERS LIKE FACEBOOK, GOOGLE AND OTHER SMALLER NETWORKS HAVE GIVEN GEO-LOCATION INITIATIVES MAINSTREAM AWARENESS AND USAGE.

Page 20: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

5. RISE OF GEO-LOCATION

2011

Page 21: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

VISION

Page 22: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

A LOOK BACK TO 5 YRS AGO

2011

IT IS EXTREMELY DIFFICULT TO FORECAST MORE THAN A FEW YEARS IN ADVANCE IN SOCIAL MEDIA; THINGS EVOLVE SO QUICKLY.

LOOKING BACK 5 YEARS AGO, WE SEE JUST HOW DIFFERENT THINGS WERE:

In late 2005, TheFacebook.com officially becomes Facebook.com

Facebook was celebrating it’s 1st anniversary (founded in 2004)

Number of users: 3.85 million 85% of users are college students A High-school version of the site is

launched The newsfeed has yet to be introduced A new web service was just being

introduced to the world: Youtube

Page 23: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

WHAT THE FUTURE HOLDS

2011

USE OF FACEBOOK DEALS, FOURSQUARE COUPONS TO INCREASE EFFECTIVENESS OF DRIVE-TO-STORE VIA SOCIAL MEDIA

TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES

BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS

MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS

EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON AN EVEN MORE PERSONAL LEVEL

Page 24: Social Media Trends

NURUN

March 2011

We help leading brands develop new kinds of relationships with consumers

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

NURUN

March 2011

WE ARE

A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA

THANKS!

NURUN.COMNURUN.COM/FILTER@SCOTTSAVILE