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NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
SOCIAL MEDIATRENDS
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
AGENDA
2011
1. CURRENT STATE OF AFFAIRS
2. STATS
3. 5 IMPORTANT TRENDS
4. VISION
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
CURRENT STATEOF AFFAIRS
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
L'ÉTAT ACTUEL
FACEBOOK Over 600 million active users Over 17 million Canadian users (62% of all canadians online) More than 250 million people use Facebook Connect every month Average user has 130 friends People spend over 700 billion minutes per month on Facebook People on Facebook install 20 million applications every day
TWITTER Over 160 million active users 300,000 new users per day Over 90 million tweets per day 600 million daily search queries 37% of users update their profiles via a mobile phone
2011
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
L'ÉTAT ACTUEL
YOUTUBE Over 17 million unique visitors per month(comScore) Over 2 billion daily video views 24 hours of video uploaded each minute 47% of global internet users visit Youtube
FOURSQUARE 6 millions registered users About 41% of traffic came from Facebook and Twitter (as users share check-ins) Record 275,000 check-ins in one day in March
2011
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
L'ÉTAT ACTUEL
2011
BIGGEST SOCIAL NETWORKING WEBSITES AROUND THE WORLD (USERS):
1. QZONE: CHINE (200,000,000)2. HABBO: UK, CHINE, EUROPE (200,000,000)3. BEBO: EUROPE (117,000,000)4. VKONTAKTE: RUSSIE (110,578,500)5. ORKUT: AMERIQUE LATINE (BRÉSIL), INDE (100,000,000)6. HI5: INDE, INDOCHINE (80,000,000) 7. NETLOG: EUROPE, TURQUIE (70,000,000)8. DOUBAN: CHINE (47,000,000)9. ODNOKLASSNIKI: RUSSIE (45,000,000)10. MIXI: JAPON (25,000,000)
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
STATS
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
EQUAL OPPORTUNITY
2011
49.60%
50.40%
MEN
WOMEN
MEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKS
SOURCE: COMSCORE MEDIA METRIX
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
PROPORTIONATE REPRESENTATION
2011
63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64
21.1%
11.0%
18.0%
44.7%
5.2%
2-17
18-24
25-34
35-64
65+
SOURCE: COMSCORE MEDIA METRIX
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND?
2011
% OF RESPONDENTSSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010
38%
32%
19%
17%
BECOMING YOUR FRIEND IN A SOCIAL NETWORK
USING TARGETED ADVERTISING
SPONSORING BLOGS
TALKING TO BLOGGERS DIRECTLY
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
SOCIAL MEDIA + TRAVEL
2011
SOURCE: Social Travel Report, Total Media, 2010
70%
OF CONSUMERS AGED 35-44 BOOK HOLIDAYS ONLINE 74%
OF CONSUMERS TRUST ONLINE RECOMMENDATIONS
40% OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
5 IMPORTANTTRENDS
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
5 GRANDES TENDANCES
1. SOCIAL HQ
2. ERA OF SOCIAL COMMERCE
3. SOCIAL SEARCH
4. THE STRONG GET STRONGER
5. GEO-LOCATION
2011
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
1. SOCIAL HQ
2011
SOCIAL NETWORKING SITES HAVE BECOME THE BASE OF OPERATION FOR EVERYONE'S ONLINE EXPERIENCES.
SOCIAL NETWORKING IS MORE THAN JUST A PLATFORM FOR "FRIENDING," BUT ONE THAT CAN SUPPORT A BROADER ARRAY OF SOCIAL INTERACTIVE APPLICATIONS
Sites will begin to recognize personal identities and social relationships to deliver more customized online experiences
Example: Facebook is currently researching ways to integrate your habits and personal preferences to your search results.
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
2. ERA OF SOCIAL COMMERCE
2011
SOCIAL NETWORKS WILL BECOME MORE POWERFUL THAN CORPORATE WEBSITES AND CRM SYSTEMS, AS INDIVIDUAL IDENTITIES AND RELATIONSHIPS ARE BUILT ON PLATFORMS LIKE TWITTER AND FACEBOOK.
Brands will serve community interests and grow based on community advocacy as users continue to drive innovation
Consumers work with peers to define the next generation of products, also purchase in groups
Social Networks will offer more and more features to help with product design and vendor management
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
2. ERA OF SOCIAL COMMERCE
2011
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
3. SOCIAL SEARCH
2011
SEARCH ENGINES WILL BEGIN TO INCREASE IMPACT OF SOCIAL MEDIA CONTENT IN SEARCH RESULTS, AS SOCIAL NETWORKING ACTIVITY IS NOW BEING SEEN AS A STRONG INDICATOR OF SEACH RELEVANCY.
This means an increased importance of social media buzz around your brand/business, and the sentiment of this buzz
Consumers are spending more time on social networks than on search engines, expect this trend to continue
Peer recommendations are the most trusted source of information for consumers, social media is key in spreading word-of-mouth around a brand/product
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
4. THE STRONG GET STRONGER
2011
Dec 04 Dec 05 Dec 06 Dec 07 Dec 08 Dec 09 Dec 100
100
200
300
400
500
600
700
Facebook fans
CONTINUING GROWTH AND DEVELOPMENT OF THE BIG 3 IN SOCIAL MEDIA: FACEBOOK, TWITTER, YOUTUBE.
Platforms will continuously evolve and grow Look for partnerships, acquisition and new features to evolve to combat competition
Facebook/Twitter integration in real-life applications (Boxee) & all digital platforms Growth and advertising opportunities on new networks and platforms (Twitter, Foursquare,
Facebook, iPad, Flipboard)
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
5. RISE OF GEO-LOCATION
CURRENT ADOPTION: Social Networking in the palm of your hand Instant Reviews and comments Augmented Reality – merging social media, technology and reality QR Codes: associating online actions to real-life products or places Ability to push promotional offers via in-store check-ins (strong drive to store)
FUTURE ADOPTION Evolution from check-ins to challenges Location-based service converge with Mobile Payments Highly accurate location detection (pin-point where users are within a store)
2011
2010 SAW A TREMENDOUS RISE IN LOCATION-BASED SERVICES. WITH SMARTPHONE PENETRATION RAPIDLY INCREASING, BIG PLAYERS LIKE FACEBOOK, GOOGLE AND OTHER SMALLER NETWORKS HAVE GIVEN GEO-LOCATION INITIATIVES MAINSTREAM AWARENESS AND USAGE.
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
5. RISE OF GEO-LOCATION
2011
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
VISION
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
A LOOK BACK TO 5 YRS AGO
2011
IT IS EXTREMELY DIFFICULT TO FORECAST MORE THAN A FEW YEARS IN ADVANCE IN SOCIAL MEDIA; THINGS EVOLVE SO QUICKLY.
LOOKING BACK 5 YEARS AGO, WE SEE JUST HOW DIFFERENT THINGS WERE:
In late 2005, TheFacebook.com officially becomes Facebook.com
Facebook was celebrating it’s 1st anniversary (founded in 2004)
Number of users: 3.85 million 85% of users are college students A High-school version of the site is
launched The newsfeed has yet to be introduced A new web service was just being
introduced to the world: Youtube
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
WHAT THE FUTURE HOLDS
2011
USE OF FACEBOOK DEALS, FOURSQUARE COUPONS TO INCREASE EFFECTIVENESS OF DRIVE-TO-STORE VIA SOCIAL MEDIA
TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES
BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS
MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS
EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON AN EVEN MORE PERSONAL LEVEL
NURUN
March 2011
We help leading brands develop new kinds of relationships with consumers
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
NURUN
March 2011
WE ARE
A GLOBAL DIGITAL AGENCYFOUNDED IN 1995+ OVER 900 PROFESSIONALS IN ASIA, EUROPE AND NORTH AMERICA
THANKS!
NURUN.COMNURUN.COM/FILTER@SCOTTSAVILE