Crafting an Effective Recruitment Message

Using Social Media

Introductions

Goals

•Provide an introduction to Social Media

•Provide ways that organization can harness power of social media

Social Media

1.0 vs 2.0

Have you used Web 2.0?

Social Media Goals:• Build relationship with users, donors,

volunteers• Engage in Conversation• Share Information about organization & cause• Learn• Mobilization• Action• Just-in Time environment

Challenges

People are talking about you.

Do you know what they are saying &

Are you conversing with them?

Websites

Challenges

Tips

• Have fun!!• Experiment• It’s ok to fail – learn from it• Show your personality• Don’t set up an account, do nothing and

expect it to be a success

Links:

• http://www.slideshare.net/GrantsCollection/

• http://delicious.com/epflslrc_grc/SocialMedia_Volunteer or http://bit.ly/aDflHd

Andrea Snyder

Enoch Pratt Free Library / State Library Resource Center(410)396-5320grc@prattlibrary.orgTw: grants_pratt