Social Networking as a Job Search Tool

Social Networking as a Job Search Tool

August 18, 2009

About Kelly Services

Kelly Services, Inc. is a world leader in workforce management services and human resources solutions headquartered in Troy, Michigan.

Kelly provides workforce solutions and expertise that includes; outsourcing, vendor on-site and full-time placement to clients on a global basis.

Kelly provides employment to nearly 650,000 employees annually

We provide talent for; accounting, engineering, information technology, law, science, industrial services, education, and health care.

Revenue in 2008 was $5.5 billion.

Social Networking – Web 2.0

Over 70% has been using the Internet for over 7 years User generated content – collective sharing of the masses.

76%

68%

65%

64%

60%

15-24 year olds

25-34 year olds

35-44 year olds

45-55 year olds

55 and over

Worldwide Social Media Reach

CareerBuilder.com Social Networking Sales Training

Using Social Media to Support Your Career

Using online communities, blogs, wikies, networking sites to…

Build Your Brand – enabling others to find you Network/Connect - with your target audience

A Myriad of Sites to Consider… Choose Wisely!

And LinkedIn…About.com Job Searching Social Networking Sites – Allison Doyle

Active User Growth on Facebook: Globally

200 MM


Twitter

• 19 million UV in May ‘09, 1.8 million UV in June ‘081

• 18 million UV in April ‘092, just 1.47% growth over May• 17 million registered users5

• US, UK, and Canada top three user countries

• 10.34% of Twitter traffic referred from Facebook1

• 9.97% from Google• 5% from Yahoo• 2% from MySpace

• 25th most visited U.S. site, June ‘093

• Infrequent users comprise nearly ¼ traffic3

• 90% activity from 10% users6

1 Compete.com, 2 Mashable.com, 3Quantcast.com, 4Nielsen Online, 5twitterscore.net, 6 Forrester

LinkedIn

2 million members join per month – roughly 1 new member per second

Members from each of the Fortune 500 1 in 20 US users is HR professional Users like the professional and business oriented look and feel Users tend to be more Senior (56% are “individual contributors”,

16% are management level, and 28% are director/VP level or above)

Majority are decision makers or have influence in the purchase decisions at their companies (DMs tend to be more active on LinkedIn)

4 kinds of LinkedIn users• Savvy Networkers • Senior Executives• Late Adopters• Exploring Options

LinkedIn Presentation: 10 Ways to Find Your Dream Job

How To Use

Create your personal brand Enable people to find you, introduce yourself, Use as a starting point to network, build a network, build a

professional image. Support others in their journey building a reciprocal support

environment Utilize privacy settings Be consistent across sites Figure out what each site has to offer: information,

connections, communication tool, management Be creative

• Beverly Sheppard: 6K for nothing, 6K for a job

About.com Job Searching Social Networking Sites

Social Networking: Building Your Brand In general, keep it professional

• No personal stories, pictures with friends at social events. Use your professional name consistently – email addresses, blog names,

etc. Use the same professional photo on all sites Complete your entire profile

• Previous employers• Job titles• All qualifications• Summarize accomplishments• Notes about projects, promotions• Link to your website or blog

Include ways that you could support others • Information you have to share, etc.• Groups that you are connected with

Consider this…. Play by play + color commentary + best interview answers + recommendations from key references = build a story about you!

About.com Job Searching Social Networking Sites – Allison Doyle

Social Networking – Getting Connected

The desired outcome• Make a list of companies and people who are in your sweet spot• Find people who have jobs you want• Use internet to find and research them• Research how these individuals present themselves

Present yourself• Use the professional brand information to build the image that

matches• Proactively get connected• Work the network to build

Downsides to Social Networking

Networking fatigue User frustration Eternal digital billboards Narrow niche Employers’ legal risks Recruiters’ time management woes Difficult to manage many networks Networks are a reflection of you

Dummmies.com Job Search – Pros and Cons of Social Networking

How to Use Facebook•Create profile, this profile should be branding you, not your current or previous company.

•Search for company, hiring managers, experts

•Search for employees of your desired client or company

•Search for Clients or prospects by name

•Join Networking Groups

•Participate in discussions about topic you have interest – showcase your knowledge.

•Post articles of interest, industry info. Etc.CareerBuilder.com Social Networking Sales Training

Privacy Settings: Facebook

Limit access to areas on the site• Profile • Search • News Feed and Mini-Feed • Poke, Message, and Friend Request • Friends, Notes, and Facebook Development Platform

Limit who can see what• All my networks and all of my friends • Some of my networks and all of my friends • Only my friends

Who Can See Your Profile • Undergrad • Grads • Alumni • Faculty • Staff


How to use LinkedIn

1. Get the word out!2. Ask for recommendations3. Find out where similar people work4. Find out who you know there5. Find out where people go next6. Check to see if they are hiring7. Join LinkedIn groups8. Ask an expert9. Become an expert10. Build your network!


1. Get the Word Out


2. Ask for Recommendations


3. Find Out Where Other People Work


4. Find Out Where Similar People Work and 5. Find out Where They Go Next


6. Find Out Who You Know


7. Join a Group


8. Ask an Expert


9. Become an Expert


10. Build Your Network You may invite people you have an email address for or You may invite others you have been educated or worked with by stating how you

know them. You may use the outlook toolbar or other address books to validate and invite

multiple users Be careful… if you invite people and 5 respond they do now know you, you will not

be allowed to use this invite function in the future.


Examples of Professional Brand

Allison Doyle’s Linked In Page Allison Doyle’s Facebook Page

http://jobsearch.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=jobsearch&cdn=careers&tm=44&gps=338_479_1259_631&f=00&tt=13&bt=1&bts=0&zu=http%3A//www.linkedin.com/in/alisondoyle

Google

You Tube

• 4th most visited website, exceeds Yahoo with over 100 million UV/month• CareerBuilder partnered with YouTube to reach this audience

• CareerBuilder’s Channel, www.youtube.com/careerbuilder has exceeded 110K views since Feb. ’09

• Search By company name to view company recruitment video.

• This will give insight into company culture and core values. Example: ADP• This will provide executive names and titles

• Search by executive name, this will showcase speaking engagements.

How to Get Started

Research to find the social network that best suits your needs Build your brand on that network Begin to build your network Manage the network – be diligent

• Set goals for numbers Google yourself and evaluate results Conduct a “check” of your overall on-line presence and validate

professionalism • Email addresses• Instant message accounts• Google and other search engines• Blogs• MySpace, Facebook, and other social media sites• Forums/Bulletin Boards

Questions to Consider

What social networks will you explore? What information do you have to share? What companies, people resources would you like to connect

with? How can you contribute to the social networking community? What information do you need to remove from the internet? What goals will you set for yourself in terms of establishing your

on-line professional brand? Who is someone whose site you might want to replicate?

Documents

Social Networking as a Job Search Tool