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Social Networking Literacy Skills: Recasting the Readers Services Librarians Competencies in the 21 st Century Presented at PAARLs Summer Seminar-Workshop on the theme Librarians at their Best: Envisioning and Realizing Multilevel and Progressive Readers Services Lyceum of Aparri, Cagayan Valley, April 29 May 1, 2009 By Fe Angela M. Verzosa

Social networking literacy skills

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Page 1: Social networking literacy skills

Soci

al N

etwo

rkin

g Li

tera

cy S

kills

:Re

cast

ing

the

Read

ers

Serv

ices

Libr

aria

ns� C

ompe

tenc

ies

in t

he21

stCe

ntur

y

Pres

ente

d at

PA

ARL

�sSu

mm

er S

emin

ar-W

orks

hop

on t

he t

hem

e �L

ibra

rian

s at

th

eir

Best

: Env

isio

ning

and

Rea

lizin

g M

ulti

leve

l and

Pro

gres

sive

Read

ers

Serv

ices

�Ly

ceum

of

Apa

rri,

Caga

yan

Valle

y, A

pril

29 �

May

1, 2

009

By

Fe A

ngel

a M

. Ver

zosa

Page 2: Social networking literacy skills

��A

hug

e nu

mbe

rof

the

rea

ders

ser

vice

spo

pula

tion

are

logg

ing

on t

o th

e in

tern

et f

orth

e so

le p

urpo

seof

soc

ial n

etwo

rkin

g.�

�In

ord

er f

or li

brar

ians

to

succ

essf

ully

ext

end

effe

ctiv

e an

d ef

fici

ent

serv

ices

to

its

mod

ern

libra

ry u

sers

, eng

agin

g in

soc

ial n

etwo

rkin

g ac

tivi

ties

is

a m

ust.

This

top

ic d

iscu

sses

var

ious

soc

ial n

etwo

rkin

g ac

tivi

ties

and

dev

elop

s st

rate

gic

appr

oach

es f

or

inte

grat

ing

thes

e ac

tivi

ties

to

form

ulat

e a

prod

ucti

ve a

nd c

utti

ng-e

dge

read

ers

serv

ices

.

Page 3: Social networking literacy skills

�In

tern

et u

sage

inc

reas

ed f

rom 2

3 pe

rcen

t in 2

007

to 2

8 pe

rcen

t in 2

008,

acc

ordi

ng

to a

new

sur

vey

cond

ucte

d by

Nielsen

and

Ya

hoo

on F

ilipino

Int

erne

t ha

bits

stu

dy.

�In

tern

et u

se is

not

rest

rict

ed t

o th

e bi

g cities

like

Met

ro M

anila

.E.

g. C

agay

ande

Oro

City

�35

%�

47% o

f all inte

rnet

tim

e ar

e sp

ent

in

inte

rnet

caf

es.

�So

cial n

etwo

rking

is a

key

online

activity

.

Page 4: Social networking literacy skills

Ove

rall

popu

lar

onlin

e ac

tivi

ties

:63

% -

Emai

l/In

stan

t m

essa

ging

58%

-Se

arch

es53

% -

Play

ing

onlin

e ga

mes

51%

-D

ownl

oad/

uplo

ad o

f ph

otos

51%

-So

cial

net

work

ing

24%

-Re

adin

g ne

ws o

nlin

e3%

-

Onl

ine

bank

ing/

purc

hasi

ng p

rodu

cts

Page 5: Social networking literacy skills

Prof

ile o

f In

tern

et u

sers

:50

% -

10 t

o 19

yea

rs o

ld41

% -

20 t

o 29

19

% -

30 t

o 39

12%

-40

to

493%

-50

+ a

bove

Page 6: Social networking literacy skills

Wha

t is�

Page 7: Social networking literacy skills

�Co

nnec

ting

with

existing

net

work

s, m

aking

and

deve

loping

frien

dships

/co

ntac

ts�

Dev

elop

ing

an o

nline

pres

ence

�Vi

ewing

cont

ent

and/

or f

inding

inf

ormat

ion

�Cr

eating

and

cus

tomizing

prof

iles

�Aut

horing

and

uploa

ding

you

r ow

n co

nten

t�

Add

ing

and

shar

ing

third-

part

y co

nten

t�

Post

ing

mes

sage

s�

Colla

bora

ting

�Fo

r e-

lear

ning

Page 8: Social networking literacy skills
Page 9: Social networking literacy skills

Wha

t is S

ocial So

ftwa

re?

�a

rang

e of

web

-ena

bled

sof

twar

e pr

ogra

ms

that

al

low

user

s to

inte

ract

and

wor

k co

llabo

rati

vely

wi

th o

ther

use

rs�

incl

udes

the

abi

lity

to b

rows

e, s

earc

h, in

vite

fr

iend

s to

con

nect

and

inte

ract

, sha

re f

ilm

revi

ews,

com

men

ts,

blog

ent

ries

, fav

orit

es,

disc

ussi

ons,

eve

nts,

vid

eos,

rat

ings

, mus

ic,

clas

sifi

ed a

ds, t

ag a

nd c

lass

ify

info

rmat

ion,

etc

.�

func

tion

slik

e an

onl

ine

com

mun

ity

of in

tern

et

user

s

Page 10: Social networking literacy skills

Social N

etwo

rking

Site

s

Page 11: Social networking literacy skills
Page 12: Social networking literacy skills
Page 13: Social networking literacy skills

Gene

ral wi

th 2

35,0

00,0

00us

ers

Gene

ral wi

th 2

53,1

45,4

04 u

sers

mainly

busine

ss f

or p

rofe

ssiona

ls

Gene

ral, p

opular

in

ASE

AN c

ount

ries

Phot

o sh

aring,

com

men

ting

, po

pular

worldw

ide

Vide

o-sh

aring,

com

men

ting

, ba

nned

in

some

for

Mus

ic

co

untr

ies

for

blog

ging

for

Book

lov

ers

Ning

-Use

rs c

reat

e th

eir

own

social w

ebsite

s/ n

etwo

rks

Way

n-

Tra

vel an

d lif

esty

le

Page 14: Social networking literacy skills

Sosy

alan

.com

is t

he 1

st P

inoy

vide

o-sh

aring

and

social n

etwo

rking

site

in

one.

Wit

h So

syal

an.c

omyo

u wi

ll be

abl

e to

: -

Easi

ly c

onne

ct w

ith

frie

nds,

rel

ativ

es,

clas

smat

es a

nd o

ther

Fili

pino

s fr

om

al

l ove

r th

e wo

rld

-Cr

eate

you

r ow

n we

bpag

e-

Shar

e, b

log,

and

wat

ch v

ideo

s, t

agal

ogm

ovie

s, a

nd li

sten

to

OPM

mus

ic v

ideo

s

Friend

ster

-th

e Ph

ilipp

ines

now

hol

ds t

he r

ecor

d of

�h

avin

g th

e m

ost

num

ber

of F

rien

dste

rus

ers

worl

dwid

e� w

ith

87%

of

loca

l Int

erne

t us

ers

Page 15: Social networking literacy skills

Type

s of

soc

ial ne

twor

king

ser

vice

�Pr

ofile

-bas

edor

gani

zed

arou

nd m

embe

rs� p

rofi

le

page

s th

at m

ainl

y co

nsis

t of

in

form

atio

n ab

out

an in

divi

dual

m

embe

r, in

clud

ing

the

pers

on�s

pict

ure

and

deta

ils o

f in

tere

sts,

like

s an

d di

slik

es.

Use

rs d

evel

op t

heir

spa

ces

in v

ario

us

ways

, and

can

oft

en c

ontr

ibut

e to

eac

h ot

her�s

spa

ces,

typ

ical

ly le

avin

g te

xt,

embe

dded

con

tent

or

links

to

exte

rnal

co

nten

t th

roug

h m

essa

ge w

alls

, co

mm

ent

or e

valu

atio

n to

ols.

-Be

st e

xam

ples

of

prof

ile-b

ased

se

rvic

es: F

aceb

ook,

Frien

dste

r,

MyS

pace

, M

ultiply.

com,

Sos

yalan.

com

Page 16: Social networking literacy skills

�Co

nten

t-ba

sed

-th

e us

er�s

prof

ile r

emai

ns a

n im

port

ant

way

of

orga

nizi

ng c

onne

ctio

ns, b

ut p

lays

a s

econ

dary

rol

e to

th

e po

stin

g of

con

tent

.-

Best

exa

mpl

esFl

ickr

-fo

r ph

oto-

shar

ing

YouT

ube

�fo

r vide

o-sh

aring

Last

.fm

�fo

r mus

ic-s

haring

Libr

aryT

hing

�fo

r sh

aring

pers

onal

lib

rary

cat

alog

s an

d bo

ok lists

Type

s of

soc

ial ne

twor

king

ser

vice

Page 17: Social networking literacy skills

Mot

ivat

ions

for

Soci

al N

etwo

rkin

g

�Ant

icipat

ed R

ecipro

city

cont

ribu

te v

alua

ble

info

rmat

ion;

exp

ect

that

one

will r

eceive

us

eful h

elp

and

info

rmat

ion

in r

etur

n�

Incr

ease

d Re

cogn

ition

-individu

als

want

re

cogn

ition

for

their

cont

ribu

tion

s �

Sens

e of

eff

icac

y�

cont

ribu

tors

believe

th

at t

hey

have

had

som

e ef

fect

on

this

enviro

nmen

t or

com

mun

ity

Page 18: Social networking literacy skills

Soci

al N

etwo

rks

in L

ibra

ries

�M

arke

t lib

rary

ser

vice

s�

Prov

ide

links

and

info

rmat

ion

�Sh

arin

g �

disc

ussi

on t

opic

s pi

ctur

es/m

usic

/vid

eos

�Pa

rtic

ipat

ion

-cr

eate

a

dial

og�

Get

feed

back

Grea

t to

ols

for:

Li

brar

y Po

rtal

sN

etw

orki

ngM

arke

ting

& P

rom

otio

nO

utre

ach

Bra

ndin

g

Page 19: Social networking literacy skills

�as

Libr

ary

Port

als

Uni

vers

ity o

f Illi

nois

at U

rban

a-C

ham

paig

n Li

brar

y Po

rtal

at M

ySpa

ce

Libr

ary

cat

alog

se

arch

box

Page 20: Social networking literacy skills

mis

sion

Page 21: Social networking literacy skills

disc

ussi

onbo

ard

phot

os

even

ts

Page 22: Social networking literacy skills
Page 23: Social networking literacy skills

guid

es

cata

logs

web

Page 24: Social networking literacy skills

Boo

k re

view

s

Page 25: Social networking literacy skills

Uni

vof

Indi

ana

Page 26: Social networking literacy skills

Cat

alog

se

arch

Pho

tos

vide

os

polls

Page 27: Social networking literacy skills
Page 28: Social networking literacy skills
Page 29: Social networking literacy skills

�for

Mar

keti

ng/P

rom

otio

nU

nive

rsity

of C

entra

l Flo

rida

prom

otes

thei

r Ask

a L

ibra

rian

serv

ice

thro

ugh

thei

r MyS

pace

page

Page 30: Social networking literacy skills

�for

Mar

keti

ng/P

rom

otio

n

Page 31: Social networking literacy skills
Page 32: Social networking literacy skills
Page 33: Social networking literacy skills
Page 34: Social networking literacy skills

�for

Lib

rary

Net

work

ing

Page 35: Social networking literacy skills

log

entr

ies

Page 36: Social networking literacy skills

YouT

ube

clip

sIn

stan

t mes

sagi

ng

Page 37: Social networking literacy skills
Page 38: Social networking literacy skills

mes

sagi

ng

blog

ging

prof

ile

mus

ic

Page 39: Social networking literacy skills

links

cale

nda

Page 40: Social networking literacy skills
Page 41: Social networking literacy skills

�for

Pro

fess

iona

l Net

work

ing

Usi

ng N

ing

as a

tool

over

2,5

00 li

brar

ians

who

bel

ong

to th

e N

ing

Libr

ary

2.0

soci

al n

etw

ork

Page 42: Social networking literacy skills

�for

Lib

rary

Out

reac

h

Rea

chin

g ou

t to

stu

dent

s�

Page 43: Social networking literacy skills

�for

Cat

alog

Sear

ch

acad

emic

libr

arie

s ha

ve c

reat

ed F

aceb

ook

appl

icat

ions

to

enab

le th

eir p

atro

ns to

sea

rch

thei

r lib

rary

cat

alog

s

Page 44: Social networking literacy skills

an o

nlin

e se

rvic

e to

he

lp p

eopl

e ca

talo

g th

eir b

ooks

eas

ily

Als

o co

nnec

ts p

eopl

e w

ith s

ame

book

s

Page 45: Social networking literacy skills

Use

rs c

reat

e th

eir o

wn

soci

al w

ebsi

tes/

net

wor

ks

Page 46: Social networking literacy skills

mai

nly

busi

ness

for p

rofe

ssio

nals

Page 47: Social networking literacy skills
Page 48: Social networking literacy skills

Mus

ic c

omm

unity

web

site

Page 49: Social networking literacy skills

For t

rave

l and

life

styl

e

Page 50: Social networking literacy skills

Social n

etwo

rking

for

UST

Page 51: Social networking literacy skills

Blog

s�

shor

t fo

r we

b lo

gs, a

re li

ke o

nlin

e jo

urna

ls w

here

in t

he

�blo

gger

� (or

own

er) p

osts

mes

sage

s pe

riod

ical

ly, s

hari

ng

and

focu

sing

on

a pa

rtic

ular

sub

ject

or

issu

e,al

lowi

ng o

ther

s to

com

men

t�

a ve

nue

for

writ

ing

and

peer

edi

ting

and

sha

ring

, pos

ting

ar

ticl

es, s

tori

es, i

llust

rate

d bo

oks,

an

d op

inio

ns o

n cu

rren

t ev

ents

,

pers

onal

exp

erie

nces

, etc

.�

libra

ries

use

blo

gsas

new

s ve

hicl

es,

ve

nues

for

sta

ff c

omm

unic

atio

n,

to s

uppo

rt li

brar

y in

stru

ctio

n, a

nd

as

a f

orum

for

pee

rs/c

olle

ague

s to

expr

ess

opin

ions

on

libra

ry is

sues

and

conc

erns

Page 52: Social networking literacy skills

Idea

s fo

r Lib

rary

Blo

gs�

Onl

ine

book

dis

cuss

ion

�N

ew r

elea

ses

�bo

oks,

vi

deo,

ele

ctro

nic

reso

urce

s�

Upc

omin

g ev

ents

�U

pdat

ing

com

mun

ity

�bu

ildin

g a

new

libra

ry�

App

eal t

o sp

ecia

l in

tere

st g

roup

s�

Refe

renc

e Lo

g

Scho

ol L

ibra

rian

in A

ctio

n

Page 53: Social networking literacy skills

Blog

ging

Tool

s�

Blog

ger

�fr

ee, w

ith

tuto

rial

s, t

empl

ates

�Ed

ublo

gs�

free

, gre

at f

or s

tude

nts/

teac

hers

�W

ordP

ress

�fr

ee, o

ver

60 t

hem

es a

nd

inte

grat

ed s

tats

sys

tem

�Bl

ogIt

�Fa

cebo

okbl

oggi

ngap

plic

atio

n�

Live

Jour

nal�

free

blo

gso

cial

net

work

; mos

t di

stin

ctiv

e fe

atur

e is

its

�fri

ends

list

��

Snip

Sna

p �

Blog

/wik

itoo

l�

Vox

�bl

oggi

ngan

d so

cial

net

work

ing

tool

Page 54: Social networking literacy skills
Page 55: Social networking literacy skills

Enjo

ys a

Goo

gle

Page

Rank

of 6

Page 56: Social networking literacy skills
Page 57: Social networking literacy skills

Blog

sas

Lib

rary

New

s Ve

hicl

es

Page 58: Social networking literacy skills
Page 59: Social networking literacy skills

Blog

sas

Sub

ject

Res

ourc

es

a bu

sine

ss b

log

on w

hich

Bin

gham

pton

Uni

vers

ity

libra

rybl

ogab

out e

lect

roni

c re

fere

nce

reso

urce

s,

busi

ness

dat

abas

e ne

ws,

and

sta

tistic

al s

ourc

es

Page 60: Social networking literacy skills

Use

s of

Med

ia-s

hari

ng t

ools

�Fo

r dig

ital c

olle

ctio

ns

man

agem

ent e

spec

ially

fo

r his

toric

al c

olle

ctio

ns�

Onl

ine

exhi

bits

�A

s tra

inin

g m

odul

es

�Tea

chin

g a

s in

stru

ctio

nal

aid

s�M

arke

ting a

nd p

rom

otion

�Lib

rary

and m

use

um

to

urs

Page 61: Social networking literacy skills

Vide

o-sh

arin

g fo

r Li

brar

y O

rien

tati

on

Page 62: Social networking literacy skills

Vide

o-sh

arin

g fo

r Li

brar

y To

urs

an e

ngag

ing

way

to in

trodu

ce n

ew s

tude

nts

to

the

cam

pus

libra

ry a

s w

ell a

s to

its

libra

rians

Page 63: Social networking literacy skills

For

shar

ing

phot

os o

f ev

ents

Page 64: Social networking literacy skills

Mor

e idea

s fo

r Fl

ickr

�Highlight

lib

rary

eve

nts

�Hold

a ph

oto

cont

est

�Uploa

d a

colle

ction

�Libr

ary

tour

�Ask

peo

ple

to p

ost

pict

ures

of t

hemse

lves

rea

ding

or

us

ing

the

libra

ry�Cr

eate

a s

ense

of

commun

ity

Page 65: Social networking literacy skills

Libr

ary

New

s on

Flic

kr

Page 66: Social networking literacy skills

Phot

o-sh

arin

g fo

r H

isto

rica

l Col

lect

ions

Page 67: Social networking literacy skills

Wik

is

�a

web

page

tha

t is

acc

essi

ble

to

anyo

ne w

ith

a W

eb b

rows

er a

ndan

Int

erne

t co

nnec

tion

�al

lows

rea

ders

to

colla

bora

te w

ith

othe

rs in

wri

ting

it a

nd a

dd, e

dit,

an

d ch

ange

the

web

pag

e�s

cont

ent,

�m

akin

g it

a t

ool f

or c

olla

bora

tion

Page 68: Social networking literacy skills

Use

s of

Wik

isin

Lib

rari

es�Libr

ary

Web

site

s�In

tran

ets

�Tra

ining

tools

or c

ours

e inst

ruct

ion

�Ev

ent

plan

ning

�Su

bjec

t Gu

ides

�Re

fere

nce

Wiki

�Be

st P

ract

ices

�En

cyclop

edic w

orks

Page 69: Social networking literacy skills

Wik

isas

Lib

rary

Web

Sit

es

Page 70: Social networking literacy skills

Wik

isas

Int

rane

ts

Page 71: Social networking literacy skills

Wik

isas

Tra

inin

g To

ols

Page 72: Social networking literacy skills

Wik

isfo

r Ev

ent

Plan

ning

Page 73: Social networking literacy skills

Wik

isas

Sub

ject

Gui

des

Page 74: Social networking literacy skills

� as

a R

efer

ence

Wik

i

Page 75: Social networking literacy skills

Wik

isfo

r Be

st P

ract

ices

Page 76: Social networking literacy skills

Wik

isas

enc

yclo

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Page 77: Social networking literacy skills

PAA

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Page 78: Social networking literacy skills

Bene

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Page 79: Social networking literacy skills

Neg

ative

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Page 80: Social networking literacy skills

Tips

forOnline

Safe

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Do

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t yo

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pers

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, pho

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Page 81: Social networking literacy skills

Tips

for

Online

Safe

ty�

Bewa

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f Ph

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met

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ed b

y fr

auds

ters

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et y

our

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info

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sern

ame

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pass

word

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tend

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e a

site

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st. )

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ays

look

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page

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tays

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webs

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Be

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tran

gers

to

your

frien

ds list;

re

mem

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it

is O

K to

den

y a

friend

req

uest

.

Page 82: Social networking literacy skills

Cont

act

fe.v

erzo

sa@

dlsu

.edu

.ph

Que

stions

?