Social Networking & Media

All Florida PETS 2010

March 4-6, 2010

Orlando, Florida

Todd Dayton, DGN

District 6990

What is Social Networking & Media?

• The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups

• A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user

• Social networking-new means of communicating and sharing information between two or more individuals on an online community.

What is Social Networking & Media?

• Online, two-way communications that allows for heightened participation and engagement

• Or as many organizations see it…

What Social Media Offer?

• A fundamental shift in communication• A true feedback loop

– A real conversation– Free focus groups for all!

• The chance to reach and find new supporters• Ability to illustrate a core understanding of the

issues, trends and needs of supporters• A chance for influencers and advocates to

evangelize for your cause

Sharing Points

History of Social Networking & Media

• Started out as Bulletin Boards in 1978• The creation of the internet outside academia in

the mid 1980’s lead to BBS, Geocities, Xoom• 1997 AOL released Instant Messenger and

“instant” took on a whole new meaning!

Interim Steps to today

• www.sixdegrees.com based on six degrees of separation was an early riser in true networking online. However, it never caught on in mainstream 1997- 2001

• 2003 www.facebook.com took the www.myspace.com phenomenon with younger generation to a new level. We were no longer users but now we were “friends”…now adults wanted more friends!!

Where is it Today?

The Social Networks & Medias of 2009

Sites you must be on for complete Happiness!!

Categories of Media

How does Social Networking & Media impact you?

• Personal Usage– Family– Organizations– Photos-Movies– E-commerce– Employment– Blogging

• Professional– Collaboration– Corporate Message– Advertising– Training– Employment– Blogging

• Causes/Organizations– Fundraising– Event awareness– Increased membership/awareness– Worldwide reach

Digital Information Revolution

– In years to come many things will no longer be available in Printed Formats:

• Airline Tickets• Boarding Passes• Magazines• Newspapers• Books• Text Books• The way you receive materials at PETS has changed

dramatically in just a few years (USB Drives, Portable Hard Drives, Email and other electronic media)

Social Media is all about:

Social Media in company or organization

Create a “Buzz” around your product

See what people say about your brand/product

Engage in conversations

Why Care?

Interesting FACT!

What’s in the Social Media toolbox?

• Blogs – Provides human voice; forum for feedback

• Social Networks– Sharing of personal interests; activity feed

• Communities– Focused environment; like-minded users

• Micro-blogs– Sharing of links, news; collaborative, real-time discussion

• Video & Photo sharing– Compelling, powerful multimedia; easy to share, embed;

creative ways

Rotary in the Social Networking & Media

World

Rotary in the Social Networking & Media

• Why?– Rotarians around the world are becoming more and

more techno friendly this combined with environmental concerns of paper usage vs digital media will continue to drive more online collaboration and information.

– Connecting 1.2 million Rotarians of the world or even 2000 Rotarians in a district is NOT possible without some format of electronic media.

– Connecting the 500 + people of PETS for information, homework, materials, registration etc., heavily relied on digital media and Social Networking

Rotary Global Networking Groups

• Rotary Global Networking Groups

• Rotary International Fellowships• 64+ Recreational and Vocational

fellowships• Enjoy fellowship sharing

common interests• Examples – Flying, Skiing,

Scouting, Computers• Rotary Action Groups (RAG’s)• 16+ Action Groups• Enjoy fellowship supporting

common interest• Examples – Prevent Blindness,

Disaster Relief

Rotary on the Internet

•Rotary International website www.rotary.org• All about Rotary and current news events• Search to find where clubs meet• Fellowships• ICUFR ‐ Fellowship of computer users• ROTI ‐ Fellowship of Rotarians on Internet• ROSNF ‐ Fellowship of Rotarians on SN’s

pending

Rotary on Social Networks

What are the most popular social networks• Facebook, LinkedIn, YouTube, Twitter• What can you do on a social network• Why are social networks growing so fast• Rotary International on Social Networks• RI Facebook page – 26,000+ fans• RI LinkedIn discussion group – 4,000+

members

Different Social Networks

• www.facebook.com – 200 million users• www.linkedIn.com – for business networking• www.youtube.com – for sharing videos• www.twitter.com – for bloggers and followers• Many…many….many…others!

Facebook www.facebook.com

• Started at Harvard for college students• Now open to everyone• Now has over 200 million active users• Growing at over 1 million users a month• Over 100 million users login once a day• Average user has 120 friends

What you can do on Facebook

• Find friends by name or email• View and share information with friends• Post public messages on “Wall”• Send private messages• Upload pictures, videos, links• Stay in touch with friends in family, work, school, Rotary• Average Facebook user has 120 friends• Join pages, groups, and/or causes of interest• Become fan, member, or supporter of your favorite interests• Post messages on “Wall” or group discussion topics• Find Facebook applications to do things of interest• Track travel by city around the world• Instant message and voice chat services such as Skype

Facebook Rotary Pages

Only ONE Official Page!!!!

District Pages (note the name!)

LinkedIn

LinkedIn Groups

LinkedIn Discussions

YouTube

100,000,000 videos on YouTube

Listen first. Find out where your audience is most active already. Then join the conversation.

Start with Twitter.

Why the focus on Twitter?Twitter is the most real-time account you have of what people are saying about you.

At the very least….

You should have Google Alerts and Tweetbeep notifications or an RSS feed from Twitter Search for your brand name.

TweetDeck

Ahhh! TMI! Now what?!

Jumping in the Bandwagon!

• Remember the 3 H’s: Human, Honest, Helpful• Ask other people what they think• Be open to feedback (yes, even the negative)• Sincerity is of the utmost importance• Make it about the people participating, not you• Talk with, not at, people• Treat everyone as an equal• Hone in on key skills of

– Patience– Networking– Facilitating– Marketing– Communication

Steps to BEGIN….

• Initial Steps– Establish YOU on the Social Media Network

• Twitter• Facebook• LinkedIn

– Establish YOUR Club on Facebook and LinkedIn• Rotary Club of SouthPoint

– Establish YOUR District on Facebook and LinkedIn• Rotary International District 6930

Before you go there……

Before you go rushing off to open the club Facebook page or District page on LinkedIn STOP!

• Important points– Collaborative effort you are setting the tone for your

club/district not for you!– Determine the message you are trying to bring to the

social media market– Understand the permissions, the access, the

monitoring of the information being posted and distributed. Is it on message? Is it appropriate?

Plan

• This is not your personal home page• Effective pages for organizations provide value to

the readers/visitors/future rotarians not just a sounding board of the members

• The world will not stop because you activate your page in April rather than March and it will make the difference for result

Become Familiar with these during the planning process

• Groups• Fellowships• Internet sites• Rotary connections to all of the above• Other Districts on social pages• Other Clubs on social pages

Special Thanks

• Don Higgins Rotarians on the Internet Fellowship, District 6950

• Carie Lewis, Convio Summitt• David Sim, Social Media Network• All the TWEETERS, RETWEETERS and

Bloggers of the world!

Follow up

• A digital copy will be made available via email distribution not hard copy

• Governortodd@gmail.com• 954-830-0979 Cell• Todd Dayton, DGN District 6990• Todd.Dayton1 Skype• ToddDayton Twitter