Society of Plastics Engineers, 2012 “SPe-Connect” A Private Social Network for Plastics Professionals Presented by Scott E. Owens to Society of Plastics

Society of Plastics Engineers, 2012

“SPe-Connect”A Private Social Network for Plastics Professionals

Presented by

Scott E. Owens

to Society of Plastics Engineers

Fall Council MeetingSeptember 15, 2012


Presentation Topics

SPE Today

SPe-Connect: Goals & Objectives

SPe-Connect: A Cloud Based Community

MemberFuse: Built in Capabilities & Screen Shots

SPe-Connect: Planning & Implementation

Resourcing

Questions


SPE Today

Built on Face to Face Relationships

No Longer the Leading Source of Information

Content is Outdated and Difficult to Access

Limited Use of Web Based Tools

Indiscriminate Use of Social Networking

Limited Ability to Engage Members

Virtually All Activity Driven by Staff & Leaders


SPe-Connect Goals/ObjectivesEngage Members

Provide Convenient AccessSeek Feedback/DirectionMeasure Interest/Participation

Increase the Relevance of SPECreate Timely & Focused Content Leverage Members for ContentProvide Recognition for Contributors

Attract Younger MembersUtilize Familiar Platform Format

Improve Group OperationsCreate On-line Repository for Group Content

Create New Source of RevenueAdvertising


SPe-Connect Community

“A Combination of Structured & Member Interest Groups”


MemberFuse: OverviewStructured Social Networking Platform acquired by Avectra, provider of our back-office Associate Management System (netForum) in 2010

Directly Linked to our Avectra Database

Configurable Groups (by Staff or Approved Members)

Group Moderation (by Staff or Approved Members)

Built-in Repository for Member & Staff Content


MemberFuse: Built-in CapabilitiesAbility to Match Members Based on Flexible Criteria

Member Driven - Content Alerts

Configurable Recognition Leader Board

Built-In Survey Capability

Ability to Incorporate Sponsor Advertising

Activity Monitoring & Measurement

Ability to Consolidate Social Network Activity


MemberFuse: Screen Shots

My Main Page



My Contacts



Community Resources



Reputation Leaderboard


SPe-Connect: Project PlanningMeasure Interest/Support for SPe-Connect √

Identify Resources Needed to Launch the Project √

Develop Implementation Strategy & Road Map √

Develop Project Implementation Schedule (WIP)

Launch Project Advisory Panel (4Q12)

Refine Goals & Objectives

Identify Resource Needs by Project Stage

Develop “Rules of Engagement”

Launch SPe-Connect Pilot Program (1Q13)


SPe-Connect Project PlanningPrior to Full Implementation, We Need to:

• Understand Group Goals & Interests

• Develop a Content Plan (source, timing, etc.)

•Explore the Group Moderation (Staff vs. Leaders)

• Evaluate Member Participation/Interest

• Evaluate Member Driven Group Focus

•Evaluate Member Matching

Incremental Expansion of SPe-Connect (3Q13)


Questions

Documents

Society of Plastics Engineers, 2012 “SPe-Connect” A Private Social Network for Plastics Professionals Presented by Scott E. Owens to Society of Plastics