Session 4 – Tactics + Time Management

Tactics

Products and Services

Marketing Plan

Time Management, Productivity and Balance

Discover productivity tricks that help you stay focused

Learn how to create that elusive balance between

work and life

Learn how to reward yourself for a job well done.

Your company goals will determine how many products and services you offer. You may find one or two will best serve your client base or perhaps dozens, even hundreds, will be more appropriate.

You must be able to clearly answer the following questions:

What are the specific products and/or services you provide?

Can you clearly communicate features and benefits of your products and services?

Are you focusing primarily on business-to-business or business to consumer?

Do you have a narrow offering or a variety of products and services?

Before you decide to roll out new products or services, consider all aspects.

Used to build an opt in list and establish credibility and expert status. Can be completely automated. • Report • eBook • eZine • Mini course – 4 day course can work well • One hour teleconference

• LOW RISK – SOMETHING UNDER $20 OR $30 DOLLARS. CAN BE

COMPLETELY AUTOMATED.

MID RANGE – $39 - $59 CAN BE COMPLETELY AUTOMATED

HIGHER $97 - $199 – NOT MUCH HANDS ON SELLING HERE.

Next level - $299 - $799 – More hands on selling involved. Part of

the process can be automated.

Higher ‐ $999 ‐ $4999 – May require sales people to do the selling

for you

Exclusive - $5,000 plus private consulting

• How much money do I want to make?

• How many people do I want to serve and in what capacity,

i.e., one-on- one, groups, trainings, etc.?

• What products and services do I want to offer?

• How big do I want to grow my list, and by when?

• How do I want to be spending my time? Coaching, training,

growing a large business and managing others, speaking,

teaching, creating products, etc?

Plan your marketing messages – like USP, tagline and elevator

pitch. Be inspired by businesses around you.

• Describe your business offering in one sentence (Make it

interesting!)

• Describe your main point of differentiation from competitors

(What makes it better?)

• What is your unique selling proposition (USP)? (Try combining

the above two answers.)

We really can’t control life, the seconds, minutes and hours

tick by no matter what we are doing.

If you are like me and 50% of the people in the world, we have

WAY more stuff going on then we can find the time for. Now we

have to choose what we spend our time doing.

1. Know How You Spend Your Time

2. Set Priorities

3. Use a Planning Tool

4. Get Organized

5. Schedule Your Time Appropriately

6. Delegate: Get Help from Others

7. Stop Procrastinating

8. Manage External Time Wasters

9. Avoid Multi-tasking

10. Stay Healthy

1. Create a 24/7 Schedule

2. Automate as Many Administrative Tasks as you Can

3. Devise Creative Ways to Sleep, Eat and Exercise

4. Schedule Offline Time

5. Focus on Quality over Quantity