The New Motion Picture: 

Presented by John WilliamsonCEO & Founder, Qualvu

How Mobile Devices Are Revolutionizing Consumer Research

ABOUT QUALVUAbout Qualvu

Advanced solution for qualitative research  

proprietary platform – design.collect.deliver.share. – greatly streamlines process via web-based software

video-based self-driven ethnographies (attitudinal & behavioral)

goal: better data, process, analysis, and decisions

Mobile:

How far can we go?

Unlimited upside;Today it’s about overcoming the obstacles.

The Upside

Faster and more accurate data

Instant access to billions of consumers

Higher consumer engagement

Least intrusive and most flexible way to capture the moment

Better business value

UPSIDE

But with any treasure hunt…

To those who conquer the obstaclescome the spoils

So How Do We Get There?

Today…. Technology addresses the issue of connecting with

consumers on the go Innovation for innovation’s sake doesn’t create real

research valueclue: What are the key elements in a mobile platform that creates real research value?answer:  enable individualized or group follow-up and probing create interaction and conversation among survey

participants allow participants to view and react to other

participants’ video responses direct questions to the entire group or just selected

members leverage social media dynamics through a mobile

blog platform that prolongs participant engagement in a study

The Consumer App

The Obstacle

How do we instantly empower this emerging tidal wave of mobile consumers?

The Solution enable individualized or group follow-up and probing

create interaction and conversation among survey participants

allow participants to view and react to other participants’ video responses

direct questions to the entire group or just selected members

leverage social media dynamics  through a mobile blog platform that prolongs participant engagement in a study

Today…. Technology addresses the issue of connecting with

consumers on the go Innovation for innovation’s sake doesn’t create real

research valueclue: What are the key elements in a mobile platform that creates real research value?answer:  enable individualized or group follow-up and probing create interaction and conversation among survey

participants allow participants to view and react to other

participants’ video responses direct questions to the entire group or just selected

members leverage social media dynamics through a mobile

blog platform that prolongs participant engagement in a study

Our first stop: The Consumer

The Obstacle

How do we instantly empower this emerging tidal wave of mobile consumers?

The Challenge

We need an app!

The Qualvu Solution Free mobile app for any smartphone or tablet platform

Push-button video exchange built for research

Full multi-media sharing – photos, texting and even integrated surveys

Integrated PayPal incentives and reward points

Social media-powered – participant collaboration

Next Obstacle: Recruiting for Mobile

The Obstacle

Incidence and engagement to ANY screening criteria

The Challenge

Global panels and integrated recruiting

The Qualvu Solution Instant access to the world’s largest mobile-enabled panel Integration with the world’s leading qualitative sample providers Accelerating growth via Affiliate Program Easier every day: 327.6 million active phones, tablets and laptops on

cellular networks in the U.S.

Challenge: Tool or Methodology?

The Obstacle

Cool tech and promise, but how integrated and streamlined is actual execution?

The Challenge

Finding a turnkey advanced solution

The Qualvu Solution Built from the ground up by Internet entrepreneurs Fused with intense respect for Qualitative Research End-to-end, streamlined technology that elevates great people and their

expertise

Next up: What to do with all that video?

The Obstacle

It’s collected, but now facing a mountain of mobile video data

The Challenge

How to easily turn that data into meaningful intelligence and reporting?

The Qualvu Solution Instantly organized via linear collection All data types Highlight reels with mouseclicks Searchable video Interactive Transcripts

How to make strategic decisions?

The Obstacle

Mobile video data is organized, but how to align it with strategic objectives?

The Challenge

Accurate and actionable reports

The Qualvu Solution Advanced qualitative coding enables fast analysis Coding qualitative data for rigor and accuracy Mobile phone output turns into video reports

Will anybody notice?

The Obstacle

Stakeholders too far from the research, new insights aren’t syndicated swiftly to effect change.

The Challenge

Empowering researchers to become thought leaders impacting forward strategy

Qualvu Solution Push-button digital sharing Social media-based invites

Quickly syndicated mobile video reports to smartphone and tablets

DREAM REALIZEDNo Longer just a Treasure Hunt

Empower your consumers and business alike

Access a diverse mobile-enabled panel 24/7

Secure faster and more truthful insights through a turnkey solution

Gain whole new levels of accuracy in decision making

ASK YOURSELF!Ask Yourself!

Why am I not using the promise of Mobile right now?

How can I use mobile technology to change my paradigm for qualitative research?

How can I use Mobile-powered research to meet my most important audiences on their own terms?