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SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

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Page 1: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)
Page 2: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

SOME NOTES ON USER TESTING

Page 3: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Show Don’t Tell (or Sell)

Page 4: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Observe

Page 5: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Seek root understanding

http://www.oaklandish.org/

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Test with Real Users, In Their Real Lives

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Be systematic about how you gather feedback

Page 8: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Prototype to Understand

Prototype to Communicate

Prototype to Explore

Page 9: SOME NOTES ON USER TESTING Show Don’t Tell (or Sell)

Prototype to Understand• Understand the problem space• Empathy work• Expertise gaining

Prototype to Explore• Explore the design options• Test to learn and to decide Prototype to

Communicate• Communicate your idea• Use prototype as sales pitch centerpiece

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http://www.flickr.com/photos/k3v1nm/3612007583/

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#1. Jetblue (book next available flight)#2. Pee#3. Talk to a real person/clerk#4. Car rental/ Hotel Res / Business Meeting#5. Change diaper#6. No Reception#7. Eat Dinner#8. Pickup luggage

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PlaceholderSuperheroes

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PlaceholderSuperheroes

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Gone to the ATM

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Happy customer back in line