Upload
amelia-hopkins
View
221
Download
0
Embed Size (px)
Citation preview
SOME NOTES ON USER TESTING
Show Don’t Tell (or Sell)
Observe
Seek root understanding
http://www.oaklandish.org/
Test with Real Users, In Their Real Lives
Be systematic about how you gather feedback
Prototype to Understand
Prototype to Communicate
Prototype to Explore
Prototype to Understand• Understand the problem space• Empathy work• Expertise gaining
Prototype to Explore• Explore the design options• Test to learn and to decide Prototype to
Communicate• Communicate your idea• Use prototype as sales pitch centerpiece
http://www.flickr.com/photos/k3v1nm/3612007583/
#1. Jetblue (book next available flight)#2. Pee#3. Talk to a real person/clerk#4. Car rental/ Hotel Res / Business Meeting#5. Change diaper#6. No Reception#7. Eat Dinner#8. Pickup luggage
PlaceholderSuperheroes
PlaceholderSuperheroes
Gone to the ATM
Happy customer back in line