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Media Kit • March 2015
© 2015 The South Bend Voice • Designed by Angel Cortés
Mission Statement:
South Bend Voice is a people-powered news website focused on quality journal-ism, cultural awareness and informed opinion from independent voices through-out Northern Indiana and beyond.
Our goal is to inform our readers, engage the community, generate healthy debate, and pose tough questions of local leaders.
Kyle W. Bell Editor in Chief
For additional information,you may contact me directly at the following:
1 • Media Kit | South Bend Voice
1k
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8kHit Trends2014
May–December
Page Views
Unique Visits
June 25 - Site launch
July 16 - 1,000th visitor
August 25 - 5,000th visitor
October 1 - First YouTube video interview published
October 17 - New dynamic design launches
Milestones: November 2014 - Local candidates respond to debate-style questionnaires ahead of election, including both candidates for St. Joseph County prosecutor
December 2014 - Most hits of any month (7,756)
January 2015 - 30,000th visitor
2 • Media Kit | South Bend Voice
Women 48% Your Fans 46% All Facebook
Men 50% Your Fans 54% All Facebook
13-17 18-24 25-34 35-44 45-54 55-64 65+
0%
0%
3%
4%
14%
18%
11%
12%
12%
9%
7%
6%
1%
2%
17% "Likes" growth in December 2014
FB posts reached over 19,000 users (organic reach)
Highly engaged user base with over 800 likes, com-ments and shares
Fans split evenly between male and female
FacebookMonthly Facts
*All data is for themonth of December 2014
40% of FB fans in key 18-35 demographic
58% of FB fans live in South Bend / 78% in South Bend Metro Area
3 • Media Kit | South Bend Voice
13% "Followers" growth in December 2014
Tweets reached over 16,000 followers
Engagement rate of 2.2%
TwitterMonthly Facts
*All data is for themonth of December 2014
65% of followers male / 35% female
49% of followers live in South Bend Metro Area
TopInterests
66% Business and news
63% Politics and current events
45% Comedy (Movies and television)
40% Business news and general info
35% Movie news and general info
31% Tech news
22% Technology
21% Political elections
20% Sports news
19% Financial news
4 • Media Kit | South Bend Voice
5 • Media Kit | South Bend Voice
Responsive Ad Units are comprised of three ad sizes: 728x90, 468x60, 300x100
The Bottom Unit may also contain a 720x300 ad.
All ads must be static (no video, animation, �ash, or interactivity).
The appropriate sized ad is displayed depending on the reader’s viewport (resolution, screen size, device type, and interface scaling).
Ad UnitsResponsive/StaticResponsive body/injection ads
and sidebar ads.
728x90 - Leaderboard 300x100 - 3:1 Rectangle468x60 - Full Banner
Sidebar - Not Responsive
300x100 - 3:1 Rectangle 300x250 - Medium Rectangle 300x600 - Half Page
Special Bottom of Page Responsive Unit
720x300 - Pop Under » Leaderboard » Full Banner » 3:1 Rectangle » Half Banner
Responsive Ad Unit:
6 • Media Kit | South Bend Voice
ViewportResponsive Design
Sizes in pixels (px).Likely user scenarios.
>1400px Horizontal1080p, Monitors, HDTVs,
high-res laptops
>1000px Horizontal720p, Monitors, HDTVs,
medium-res laptops,tablets, scaled UI
<1,000px HorizonalLow-res laptops,
small tablets,large smartphones
<750px HorizonalLarge smartphones,small smartphones,
7 • Media Kit | South Bend Voice
PlacementBody / Content Area
Responsive Ad Units
TopmostTop of page or below nav bar,
above “Top Story”.
Body AlphaBelow “Featured Articles”.
Body BetaAfter “News Roll”.
BottomBottom of page or above footer.
Multiple sizes for each unit/placement.
8 • Media Kit | South Bend Voice
PlacementArticle Injection
Responsive Ad Units
Injection AlphaAfter �rst two paragraphs.
Injection BetaAt end of article copy,
above comments.
Injection Alpha/Beta are the same as Body Alpha/Beta;the same code and creatives are used.
9 • Media Kit | South Bend Voice
PlacementSidebar
Not responsive.
3:1 RectangleTop of sidebar, below search.
Medium RectangleBelow Small Rectangle.
Half PageBelow Medium Rectangle.
The sidebar ads come in only three sizes: 300x100, 300x250, and 300x600.
The sidebar is not viewable on mobile devices.
These can be grouped or purchased individualy. Individual ads or groupsmay be added to the side bar.
10 • Media Kit | South Bend Voice
Responsive Ad Unit: 3 Creatives (728x90 Leaderboard, 468x60 Full Banner, 300x100 3:1 Rectangle)
Placement Tra�cking Price
Topmost: top of page or below nav bar, above “Top Story”. 1,000 impressions per creative.Equally distributed or custom distribution.Timed or until spent.
$30.00
Body + Article Injection: Alpha : below “Featured Articles”,after �rst two parragraphs.
1,000 impressions per creative.Equally distributed or custom distribution.Timed or until spent.
$26.00
Body + Article Injection: Beta: after “News Roll”,after article copy, above comments.
1,000 impressions per creative.Equally distributed or custom distribution.Timed or until spent.
$22.00
Bottom: bottom of page or above footer.720x300 Pop Under available in this spot for $4 additional.
1,000 impressions per creative.Equally distributed or custom distribution.Timed or until spent.
$18.00or $22.00 w/ Pop Under
All ads must be static (no video, animation, �ash, or interactivity).
Click-through opens in new window or tab.
The appropriate sized ad is displayed depending on the reader’s viewport(resolution, screen size, device type, and interface scaling).
11 • Media Kit | South Bend Voice
Sidebar Ads: 300x250 3:1 Rectangle, 300x250 Rectangle, 300x600 Half Page
Placement Impressions Price
300x250 3:1 Rectangle 1,000 impressions.Timed or until spent.
$5.00
300x250 Rectangle 1,000 impressions.Timed or until spent.
$8.00
300x600 Half Page 1,000 impressions.Timed or until spent.
$8.00
Sidebar Group: All three ad sizes displayed together. 1,000 impressions per creative.Equaly distributed. Timed or until spent.
$20.00
The sidebar is not viewable on mobile devices.
These can be grouped or purchased individualy. Individual ads or groups may be added to the side bar.
A new voice for South Bend.
12 • Media Kit | South Bend Voice
