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A Case Study by Prof. Vijay Govindarajan, Julie B. Lang and Suraj Prabhu
THE GREAT VISIONARIES
COMPANY IN BRIEF
• It was founded by Robin King and Herb Kelleher on March 16th 1967 as ‘Air Southwest Company’.
• ‘Air Southwest Company’ was renamed as ‘Southwest Airlines’ in 1971.
• The company has its headquarters at Dallas, Texas.
• The company started its service with 3 Boeings 737s serving Dallas, Houston and San Antonio.
CURRENT STATUS OF THE COMPANY
• Gary C. Kelly is the CEO of the company.
• The company employs around 46,000 (aprox) employees.
• The revenue of the company for 2011 was 15.6 Billion US Dollars.
• The company has a fleet of 581 planes.
• The company flies to 78 destinations.
SOUTHWEST STRATEGIES
• Change from ‘Hub and Spoke’ approach.
• Use of Less Congested Airports.
• Adoption of Online Booking Strategy.
• Innovative desktop applications ‘Ding!’
• Reduction of headcount per aircraft.
• Concept of Hedging.
ORGANISATION CULTURE
• The Concept of “WE”.
• Concept of Fun.
• Concept of Hard Work.
• Highest Pay Scales in the Industry.
• Innovative Recruitment Style.
• Profit Sharing with Employees.
“Sincerely hoping to some visionaries like southwest in you”