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Spanning the HRD academic-practitioner divide: bridging the gap through mode 2 research David E. Gray University of Surrey, Guildford, UK Paul Iles University of Salford, Salford, UK, and Sandra Watson Edinburgh Napier University, Edinburgh, UK Abstract Purpose – This article aims to explore dimensions and tensions in the relationship between theory (usually produced by academics) and practice (the domain, normally of practitioners) in human resource development (HRD). Design/methodology/approach – The paper examines, from a conceptual perspective, the nature of mode 2 research, where knowledge is generated in the context of multi-stakeholder teams (academics and practitioners) that transcend the boundaries of traditional disciplines, working on problems to be found in working life. Findings – Mode 2 research has been seen in dichotomous terms of theory versus practice, referred to in various ways such as: the research-practice gap; the implementation gap; the research-practice divide; and the theory-practice void. This gap is also typified by mode 1 research, an approach which adopts the principles of “normal science” and which generates results, the main beneficiaries of which are the academic community. The authors forward mode 2 research as an approach that requires both academic rigour and practical relevance. The article presents and critically evaluates a number of examples of academic-practitioner partnerships in action in order to highlight both the potential and the challenges for the development of mode 2 research. It also recommends strategies for the advancement of mode 2 research, including getting academics to attune themselves more closely with the needs of practitioners, encouraging academics to write for practitioner journals, and the use of the kinds of research methodologies that can generate richer stories and cases that resonate with practitioner interests. Practitioners, however, need research that has a practical focus and which can be applied immediately. Research limitations/implications – This is a conceptual paper that draws on secondary examples to support the authors’ contentions, making it appropriate to gain further background information on bridging the gap between theory and practice. Practical implications – The paper critically evaluates a number of examples of academic-practitioner partnerships in action. Originality/value – This paper provides an in-depth analysis of the challenges of undertaking effective and robust practice-based research, through articulating philosophical differences in research approaches and discussing tensions between academic and practitioner needs. Keywords Human resource development, Academic staff, Research Paper type Research paper The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0590.htm HRD academic- practitioner divide 247 Received 9 February 2010 Revised 28 June 2010 Accepted 22 December 2010 Journal of European Industrial Training Vol. 35 No. 3, 2011 pp. 247-263 q Emerald Group Publishing Limited 0309-0590 DOI 10.1108/03090591111120403

Spanning the HRD academic‐practitioner divide: bridging the gap through mode 2 research

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Page 1: Spanning the HRD academic‐practitioner divide: bridging the gap through mode 2 research

Spanning the HRDacademic-practitioner divide:

bridging the gap through mode 2research

David E. GrayUniversity of Surrey, Guildford, UK

Paul IlesUniversity of Salford, Salford, UK, and

Sandra WatsonEdinburgh Napier University, Edinburgh, UK

Abstract

Purpose – This article aims to explore dimensions and tensions in the relationship between theory(usually produced by academics) and practice (the domain, normally of practitioners) in humanresource development (HRD).

Design/methodology/approach – The paper examines, from a conceptual perspective, the natureof mode 2 research, where knowledge is generated in the context of multi-stakeholder teams(academics and practitioners) that transcend the boundaries of traditional disciplines, working onproblems to be found in working life.

Findings – Mode 2 research has been seen in dichotomous terms of theory versus practice, referred toin various ways such as: the research-practice gap; the implementation gap; the research-practicedivide; and the theory-practice void. This gap is also typified by mode 1 research, an approach whichadopts the principles of “normal science” and which generates results, the main beneficiaries of whichare the academic community. The authors forward mode 2 research as an approach that requires bothacademic rigour and practical relevance. The article presents and critically evaluates a number ofexamples of academic-practitioner partnerships in action in order to highlight both the potential andthe challenges for the development of mode 2 research. It also recommends strategies for theadvancement of mode 2 research, including getting academics to attune themselves more closely withthe needs of practitioners, encouraging academics to write for practitioner journals, and the use of thekinds of research methodologies that can generate richer stories and cases that resonate withpractitioner interests. Practitioners, however, need research that has a practical focus and which can beapplied immediately.

Research limitations/implications – This is a conceptual paper that draws on secondaryexamples to support the authors’ contentions, making it appropriate to gain further backgroundinformation on bridging the gap between theory and practice.

Practical implications – The paper critically evaluates a number of examples ofacademic-practitioner partnerships in action.

Originality/value – This paper provides an in-depth analysis of the challenges of undertakingeffective and robust practice-based research, through articulating philosophical differences in researchapproaches and discussing tensions between academic and practitioner needs.

Keywords Human resource development, Academic staff, Research

Paper type Research paper

The current issue and full text archive of this journal is available at

www.emeraldinsight.com/0309-0590.htm

HRD academic-practitioner

divide

247

Received 9 February 2010Revised 28 June 2010

Accepted 22 December 2010

Journal of European IndustrialTraining

Vol. 35 No. 3, 2011pp. 247-263

q Emerald Group Publishing Limited0309-0590

DOI 10.1108/03090591111120403

Page 2: Spanning the HRD academic‐practitioner divide: bridging the gap through mode 2 research

IntroductionIn human resource development (HRD), the relationship between theory (usuallyproduced by academics) and practice (the domain, normally of practitioners), has beenseen in dichotomous terms of theory versus practice, epitomised by HRD activitieswhich remain relatively uninformed by sound theory (Swanson, 2001) and are stillprone to fads and short-term panaceas; for Short et al. (2003, p. 241):

The void is filled by the fads, which falsely offer panacea solutions and lead to the poorreputation of HRD in delivering real long-term benefits.

Short et al. (2009, p. 432) claim:

Instead of new professionals turning to models and theories from a body of understanding ofwhat works and why, we see them turning to a fad-driven body of literature that can be bestdescribed as what sells.

A recent study by Iles et al. (2010), using article publication counts from two differentjournal databases and employing institutional theory to analyse coercive, normativeand mimetic isomorphism, has recently explored whether talent management is such afad in HRD.

As Callahan and de Davila (2004, p. 91) point out, “we face a challenge to close thegap between research and practice for HRD.” For Short (2006), the gap takes a varietyof forms: the research-practice gap; the implementation gap; the research-practicedivide; the theory-practice void; and the “disconnect” between HRD researchers andresearch consumers. Even the terms used to describe key stakeholders are varied;practitioners who contribute to and see a value in research are described by terms suchas: researcher-practitioners; scholar-practitioners; practitioner-theorists; and reflectivepractitioners. Should we not talk in terms of a multiplicity of HRD divisions,encompassing the aims of research, who sponsors it, who uses it and the roles andvested interests of key stakeholders?

This is not a debate confined to HRD; in the management/organisation studies field,it is often characterised as the “rigour-relevance” debate (e.g. Aram and Saliante, 2003;Fincham and Clark, 2009; Huff and Huff, 2001; Starkey and Madan, 2001).Fundamental ontological and epistemological differences seem to underpin views onknowledge production and consumption – especially between the academic’s searchfor generalisability and the practitioner’s search for specific, particular solutions. Someauthors argue that the “rigour-relevance gap” should be bridged (Fincham and Clark,2009); others that the gap is already being bridged (Hodgkinson and Rousseau, 2009).Kieser and Leiner (2009) in contrast, claim that researchers and researched inhabitseparate social systems, leaving an unbridgeable gap “not only attributable to differentlanguages and styles in the scientific community, but also to different logics – todifferences in defining and tackling problems – that prevail in the systems of scienceand practice”.

Against this, Hodgkinson and Rousseau (2009, p. 538) argue that collaborativeresearch can be both rigorous and relevant; “developing deep partnerships betweenacademics and practitioners, supported by appropriate training in theory and researchmethods, can yield outcomes that meet the twin imperatives of high qualityscholarship and social usefulness”. Starkey et al. (2009) claim that traditional researchgives primacy to “rigour”, leading to research of interest only to the scholarlycommunity; relevance however is a necessary condition for rigour, leading to new

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forms of engagement with theory and practice. While research does not inevitably haveto be connected to practice, in an applied field such as HRD, there has to be someconnection. Stewart (2007, p. 95) argues:

The threat is that academic researchers pay too much attention to their own arguments anddebates and too little to the needs and interests of practitioners’; users and funders of HRDresearch are becoming increasingly frustrated with management research’s lack of relevanceand engagement with the world of practice.

Much HRD research, however, focuses on relatively narrow aspects of a topic, or failsto address issues currently vexing practitioners (Berger et al., 2004), while HRDpractice successfully continues in many organisations without recourse to HRDresearch (Keefer and Yap, 2007). In addition, practitioners lack time to consider howscholars might help them (Bassi, 1998), may suffer from a lack of competence inundertaking research (Short, 2006), or may simply fail to recognise its importance(Gilley, 2006).

The purpose of this article, then, is to examine the role of theory in HRD practiceand to explore whether the divide between academics and HRD practitioners can bespanned. In doing this, it presents a critical evaluation of some examples ofacademic-practitioner partnerships in action, in order to identify the kinds of bridgesthat can be built. Finally, the article seeks to look to the future, to speculate on wherenew forms of mode 2 research may take us and how they might be generated.

The role of theory in HRD practiceWhat is it that these stakeholders could value in research, and what is its purpose? At itsmost basic level, research is concerned with building, testing, validating or falsifyingtheory. Theories are not static, but change on the basis of new, emerging observation andevidence, and must be capable of being tested, or falsified. In order to do this, researchersneed to compare the predictions the theory makes with measurements made in the socialworld (Gilbert, 2008) – that is, the world of practice. So, how can the development oftheory be made more relevant to practitioners? This paper explores an approach, mode 2research that may offer some solutions to this dilemma, before considering factors andissues that may impact on bridging the academic practitioner gap. Gibbons et al. (1994)refer to mode 1 research as research that closely follows the physical science model.Theoretical propositions, resulting largely from an academic agenda, are tested againstempirical data, each successive study building on, and in some cases modifying,previous findings: Kuhn’s (1970) normal science. There is a fundamental distinctionbetween a theoretical core and other areas of knowledge where theoretical insights aretranslated into applications. The principle beneficiaries of mode 1 research are theacademic community. Mode 1 researchers strive for generalisable cause-effect relations;practitioners, however, need techniques and methods that can be applied immediately,and which may rely on a different evidence base and require an element of trust in theability of these to deliver robust, practical, and valuable outcomes. Anderson et al. 2001refer to this as short term “faith validity” (p. 405). The authors argue that this can only bedelivered by mode 2 research.

In mode 2 research, knowledge is generated in the context of multi-stakeholderteams that transcend the boundaries of traditional disciplines (it is consciouslytrans-disciplinary rather than just multi-disciplinary), working on problems to be

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found in working life. The process of knowledge creation involves a continuousinterchange between eclectic theories and the outcomes of various interventions.Hence, frameworks are generated in the context of application itself, often includingteam members who are potentially users of the new knowledge.

In order to explore and compare the characteristics of mode 2 research to otherforms of research we have drawn on Anderson et al.’s (2001) typology. An adaptationof this is presented in Figure 1, which presents a 2 £ 2 model which locates researchreferred to as “science” by Anderson et al. (2001), in quadrants based on the dimensionsof relevance and rigour. Mode 2 is an approach, then, that requires both academicrigour and practical relevance (Anderson et al., 2001) (see pragmatic science,quadrant 2). In the case of management research, for example, it represents a dualapproach to knowledge production that is both theory-sensitive and practice-led(Tranfield and Starkey, 1998). Unfortunately, other combinations abound which are ofmuch less value. Popularist science (quadrant 1) has a high practical relevance but themethodological rigour is low (for example, within the HRD context, many of the bookson emotional intelligence, mentoring and coaching). It happens when fast-emergingbusiness trends trigger ill-conceived research studies that are published to provide adegree of legitimacy or marketing support. Pedantic science (quadrant 3) results whenresearch adopts sophisticated and valid designs but produces findings of low practicalrelevance to organisations or practitioners. This research usually derives fromprevious theoretical studies and is of interest to only a narrow field of specialistacademics. Finally, quadrant 4, is what Anderson et al. (2001) term “puerile science”where researchers produce studies of very limited practical value, using methods thatlack rigour (for example, using small samples and single, non-validated data gatheringinstrument). While much of this kind of research is screened out by careful journaleditors, some of it leaks through into professional and other media to influence the“organisational Zeitgeist” (Anderson et al., 2001, p. 396) – in HRD, the kinds of fadscriticised by Short et al. (2009).

Figure 1.Fourfold typology ofresearch

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While pragmatic science (quadrant 2) is recommended by Anderson et al. (2001), we arenot provided with detailed guidance as to the kinds of methodological designs that canachieve this. Burgoyne and James (2006), analysing corporate leadership development inorder to produce a “best practice” guide, do attempt to identify some of the tensions andchallenges in this kind of mode 2 research. Their research, part of a government initiativeto improve the management and leadership capability of corporations in the UK, involvedidentifying what could be learned from practice in top (FTSE 250) companies that mightbe of value to other organisations striving to improve their own practices. They argue thatresearch that is co-produced between academic researchers and practitioners to produceactionable research needs to be both rigorous and make a contribution to knowledge (as itwas driven by government policy and steered by a working group of practitioners).Different types of opportunities and constraints were encountered than might be the casein conducting mode 1 research. These included the more complex environment, thebroader range of stakeholders, the socio-political/interpersonal skills required, the need toattend to methodological and meta-theoretical issues, the size of the problem, thetimescales involved, and how to manage dissemination pressures and relationships withthe working group. For example, mode 1 research will often address “smaller” morefocussed questions than mode 2 research; it also often has a longer time orientation,focussed on research rigour, whilst mode 2 research is often more concerned withdeadlines and an urgent need to address a current problem or issue. There is usually acustomer/client problem-owner (such as a working group) in mode 2 research which isactively involved in the co-production of knowledge, with its own concerns, notnecessarily shared with others, over research usefulness, relevance and justifiability. Thisprocess often involves dialogue and disagreement across possibly competing paradigms,as practitioners and researchers may not share the same “world views” (e.g. practitionerpreference for normative/prescriptive research focussed on “what needs to be done”versus analytical or critical research focused on understanding or critique). Views aboutaction, cause and effect and the legitimacy of any conclusions may not align withresearchers’ preferences for complexity, reservations, and an acknowledgement ofresearch limitations. Recognition that output type and end-user perspectives are integralto all phases, that dissemination is an integral part of the research process, and thattensions will result from diverse/implicit epistemological and ontological assumptions isimperative in such mode 2 research. In a discussion of a project aimed at developing“technology translators” able to bridge the knowledge gap between academics and keystaff in SMEs, Iles and Yolles (2002) raise similar points; such translators may bepractitioners with academic research backgrounds (e.g. DBAs, PhDs) or academics withpractitioner knowledge and experience.

According to Storberg-Walker (2006), the evolving discipline of HRD needstheory-building research methods that are able to legitimise and accommodatemultiple paradigms. She suggests that two frameworks, the general method of theorybuilding and the diamond model, both offer potential solutions. Lynham’s (2002)general method of theory building in applied disciplines (such as HRD) suggests fivephases in theory building which include both conceptual development and application(see Figure 2). Conceptual development requires that theorists formulate ideas in a waythat reflects the most informed understanding and explanation of a phenomenonwithin a relevant world context. The building of conceptual frameworks is not boundto any, single epistemology, and can embrace both hypothetico-deductive and

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inductive/qualitative approaches. The next phase, operationalisation, is to make anexplicit connection between the theoretical framework and practice, in order that thetheory can be empirically tested in a real-world context. The third phase, confirmationor disconfirmation, involves the planning, design and implementation of a researchstudy to intentionally confirm (or otherwise) the theoretical framework which, oncedone, the theory can be used with greater confidence to inform action and practice. Buta fifth phase, application is also required, in which further studies are used to refine thetheory, and where practice gets to judge the usefulness and relevance of the theory.Lynham (2002) notes that the process of applied theory building can begin with any ofthe phases mentioned, and is less orderly than the model might suggest.

While acknowledging that the general method addresses the role of paradigms andadvocates multi-paradigm research, it does not offer explicit steps for completing eachphase (Storberg-Walker, 2006). The diamond model, however, does just this (seeFigure 3). Van de Ven (2007) uses the model as part of what he terms “engagedscholarship”, a participative form of research that seeks to obtain the perspectives ofkey stakeholders (researchers, users, clients, sponsors and practitioners). It is anengagement with stakeholders rather than, as with much research, engagement for.The diamond model engages stakeholders at the four stages of study activity, namely:

(1) Problem formulation. This means talking to those who experience the problem,as well as reviewing the literature.

(2) Theory building. Create the theory either inductively or deductively, but thenhave conversations with knowledge experts from disciplines and functions whohave addressed the problem.

Figure 2.The general method oftheory-building researchin applied disciplines

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(3) Research design. Formulate an appropriate methodology, but also share thiswith technical experts, and talk to people who can provide access to data, aswell as respondents or informants.

(4) Problem solving. Communicate and apply the findings, and engage with theintended audience to interpret meanings and uses.

As Van de Ven (2007) asserts, social research is an intensely social process, sostakeholders have to be engaged in problem formulation, theory building, researchdesign and problem solving.

The question remains, however, if theory (whether through the general method oftheory-building or other approaches) is made more relevant to practitioners, what dowe mean by relevance? What constitutes practically relevant research should be seenas subject to negotiation between stakeholders, and will shift between different pointsof time, depending on the particular stakeholders (researchers, practitioners, sponsorsand fund holders, etc.). Similarly, what constitutes methodological rigour is a site ofcontention. What constitutes valid evidence or argument depends on the ontologicaland epistemological assumptions underpinning the research. While mode 1 researchrelies on the methods of traditional science, which includes the use of controls and themanipulation of variables, the problems confronting contemporary organisationsrequire methodological alternatives that combine rigour with relevance. Unfortunately,researchers are pulled towards mode 1 research, mostly because the most reputableacademic journals are considered to reside in the US, and these set stringent standardsthat favour methodological rigour above anything else (Anderson et al., 2001). Next, wewill explore some examples of academics and practitioners working together, firstly by

Figure 3.Practising engaged

scholarship

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examining the operation of knowledge transfer partnerships, then analysing “researchfor use” within the NHS, and finally looking at management research in general andHRD research in particular.

Academic-practitioner partnerships in actionIn principle, knowledge transfer partnerships (KTPs) should be an ideal model of mode1 and mode 2 collaboration. First launched as teaching company schemes, in 1975, andbased upon the teaching hospital idea of “learning by doing”, KTPs today cover a widespectrum of projects in both the physical and social sciences and in sectors such as thearts, the media and the social environment (Ktponline, 2010). The aim of the KTPprogramme is to facilitate the transfer of knowledge, technology and business skillsthrough collaboration between businesses and universities. Knowledge transfer (KT)was identified as essential to innovation in knowledge-driven economies by the DTI’s(2003) innovation report, the Lambert Review (Lambert, 2003) and the Race to the Topreport (Sainsbury, 2007). Essentially, knowledge transfer is seen as a two-way transferof ideas, research results, expertise or skills between one party and another.

A study by Lockett et al. (2008), however, raises concerns about the barriers thatexist to knowledge transfer within KTP projects. They point to the bias withinuniversities towards teaching, the perceived lack of interest in “third mission”activities, and intellectual property rights issues. Furthermore, stereotypes abounded:academics, in the study, viewed the SME sector as incapable of generating “cuttingedge” research, while the perception of industry (particularly SMEs) was thatuniversities were “ivory towers”, and academics detached from the “real world”(Lockett et al., 2008). Academics and businesses also worked to different timescales, theacademics looking to projects that continue over several years, while companies seekimmediate results. Academics were seen as lacking a sense of urgency:

We need to solve these issues now otherwise we don’t eat next month. Whereas I get theimpression [. . .] in the academic world the time-scales are [. . .] a lot longer and are tied to anacademic year and such like (respondent in Lockett et al., 2008, p. 668).

Another problem is that academic advancement has been structured around theresearch assessment exercise (RAE) with its bias towards the publication of research intop refereed journals. This means that for some academics there is even a risk involvedin participating in a knowledge transfer project. Certainly the RAE has givenacademics a financial incentive to participate in research rather than knowledge-basedpartnership activities (Davis, 2009).

Another example of where mode 1 and mode 2 research, in principle, combine ishealth service research which explores health needs and provision, and the use andeffectiveness of health services. Primarily funded by the NHS, it involves both“research for use” as well as pure research, and is mainly produced by university-basedresearchers. Ferlie and Wood (2003) report on an exploration of four case studies toexamine whether university-based health service research resembles mode 1 or mode 2research, including the development and dissemination strategies adopted. Theyconclude that, although there were signs of mode 2, in the main, the research wasconducted according to traditional principles based on formal protocols, and writingfor peer-reviewed publications. Their survey revealed, for example, that peer-reviewedarticles were seen by academics as important, but were viewed as least important by

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health managers. Conversely, mode 2 knowledge (which could be applied) was seen asthe most important by managers and by nursing groups. However, at disseminationstages there was evidence of customisation of feedback for different user groups; theemployment of multiple engagement strategies as well as more conventional academicdissemination. But overall, researchers faced a mode 1 “pull back” towards theiracademic institutions, suggesting that basic disciplines retain a greater defensivepower than Gibbons et al. (1994) believed (Ferlie and Wood, 2003). They conclude thatthe interactivity of the worlds of research and practice are still not well understood andare more complex than has so far been assumed (Ferlie and Wood, 2003, p. 57).

This complexity is central to Mitev and Venters’ (2009) analysis of a project whichbrought together academic expertise and business in civil and building engineering,construction management, information systems and software engineering. The EPSRCfunded project sought to foster practices in the construction industry (through thedevelopment of knowledge management tools) which enable the creation, sharing andre-use of knowledge to promote sustainability. In undertaking a retrospective reflexiveaccount, Mitev and Venters (2009) argue that this mode 2 kind of research programmefailed to achieve transdisciplinarity. This was because there were unresolved tensionsbetween the private and pubic sector organisations, and crucially, because ofinstitutional pressures and instrumentalisation from academia, industry andgovernment and a restricted notion of what business-relevance looks like. Academicinstrumentalisation took the form of playing the bidding “game”, and in the problemsthat emerged in aligning the divergent research agendas of different partners anddisciplines, and in the fragmented agendas between academia and business. Within theproject, functionalist epistemologies were shared by industry, academic engineers andthe funding body, narrowly aligned to technological goals and outputs. This meantthat alternative perspectives, for example, designing simple systems for the publicsector or to support green contractors were not considered. Marginal voices wereignored.

Some of the lessons of the Mitev and Venters (2009) study are of relevance tomanagement (and HRD) research in general. Firstly, the boundaries between mode 1and mode 2 research are not rigidly fixed. Instead, broader criteria (simple businessrelevance on the one hand and academic rigour, for example representative samplingon the other) need to be found. Secondly, the change implied by mode 2 research is noteasily achieved, and the problematisation of practice by academics (as in the Mitev andVenters, 2009, study) is essential. This includes the need for reflexivity in surfacingtensions and challenging the nature and purpose of management research – includingwhat “business relevance” means.

In turning attention to examples drawn from an HRD perspective, an example ofHRD research that is firmly connected to the world of practice, is provided by Hamlin(2007) who took a series of general statements of manager and managerial leadereffectiveness derived from six public sector case studies, and tested these againstbehavioural statements derived from three similar studies. These studies included anNHS Trust hospital, a private sector “professional communications services” company,and a “telecommunications” group plc. Hamlin (2007) found that the new cases yieldedbroadly similar behavioural statements to the original general statements. This highlevel of commonality means that the model could be transferable to both public andprivate sector organisations in the UK, and is an example of how both mode 1

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(conceptual knowledge) and mode 2 (instrumental knowledge) can be brought together.In terms of application for HRD practice, the behavioural statements could be used toinform and evaluate the content of management and leadership developmentprogrammes, create competency frameworks, or to develop HRD intervention tools.However, although the study is a relatively uncommon example of evidence-basedpractice in HRD, it was undertaken by an academic and “qualified researcher”, with nosuggestion that practitioners were involved in the design or execution of the study.This, then, is an example of research for practitioners rather than with practitioners –although the results of the study provide plentiful opportunity for implementation bypractitioners.

An example of “research with practitioners” can be seen in the development of theResearch Consultancy Frameworkq created by Edinburgh Napier University (Franciset al., 2009). This framework (see Table I) is structured to achieve a balance of diversequality controls that reflect the concerns of both academic and practitionercommunities of interest. It has four main attributes as shown in Table I. Theframework of action is based on the partnering of university-based expertise andexperienced practitioner-consultants to create “pracademic” project teams, as termedby Francis et al. (2009), able to navigate the practitioner-academic worlds. Focus is

Attribute

Actionable knowledge Actionable knowledge characterised by high quality scholarshipand high value as perceived by the client, which has twocomponents – “use value” in terms of the quality of tangible andintangible benefits and “exchange value” in terms of theinvestment the client is prepared to make to achieve thesebenefits

Integration of disciplines/perspectives

A framework of action is characterised by “pracademic” projectteams able to navigate the practitioner-academic worlds andallow a blend of multiple disciplines and theoretical perspectives

Learning driven collaboration Focus on co-operative inquiry and “co-creation” of ideas and newsolutions to problems. It requires a high level of partnershipworking between consultants and client, based on transparency,honesty and openness in all exchanges – characterised byincreased client learning and understanding and by a greaterflexibility on behalf of the consultant to meet the clients’potentially evolving needs and requirementsEffective “conversion” of complex concepts and ideas into moresimple and practical forms is critical to this co-creation process. Itrests on the achievement of a balance between the clients’ needfor convergence of ideas and presentation of “line of sight”models, and situations that call for the opening up of alternateinterpretations and questioning

Sustainability Focus on sustainable change, based on a complex mix of theoryand practice – it requires a leadership orientation that seeksclarification of meaning and purpose, recognition and freedom toexpress and experiment in ways judged to have sufficient rigourand relevance for the purpose of the project

Table I.Research consultancyframework

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placed on co-operative inquiry and “co-creation” of ideas and solutions both within theproject team and in working with the client. The effective “conversion” of complexconcepts and ideas into more simple and practical forms is critical to the co-creationprocess. It rests on the achievement of a balance between the clients’ need forconvergence of ideas and presentation of “line of sight” models, and situations that callfor the opening up of alternate interpretations and questioning (i.e. challenging of“taken-for-granted” assumptions and current ways of doing things which have beenmostly informed by practice-based experience).

Through this framework, the authors believe that they can embrace many of thefeatures of mode 2 Research as presented by Gibbons et al. (1994) and address tensionsinherent in this hybrid mode of activity. However, what is less clear from thisframework is the extent to which generalisable theory can be generated, although thiswill be explored further as the framework is developed. However, MacLean et al. (2002)suggest that mode 2 research outputs should be concerned with transfer of generative“interim theory” to new contexts that are capable of illustrating “theoreticalabstraction and meaningful contextualisation” rather than generalisable theory.

Another example of “research with practitioners” can be seen through the work ofWatson et al. (2010), who have been working with Investor in People (IiP) Scotland toexplore leadership in action in member organisations. Initially client driven, theresearch aims, objectives and questions were jointly agreed. Following desk researchfocusing on leadership behaviours and actions, the methodology was proposed.Through discussion with the “practitioner partner” the approach and content wererevised to achieve data collection methods that were seen to be appropriate for thepractitioner audience. As a result of piloting, changes were made to language andterminology to ease understanding for respondents. Data collection access wasfacilitated through the “practitioner partner” which resulted in an extremely soundreturn rate. Dissemination has to date been twofold: reports and presentations topractitioners focused on the key findings; whilst presentations to academic audienceshave been more closely related to particular aspects of leadership theories andapproaches, for example, servant leadership and collective learning.

Whilst the main reporting of the survey could enable anonymity of respondents,reporting of focus group results to host organisations involved careful consideration toensure that comments could not be attributed to individuals. This involved theresearchers adopting a constructive reflective reporting approach that would allowareas of improvement to be identified. Although the researchers consider that manybenefits were derived from this approach, including access to respondents and practiceinformed data, the success was dependent on ongoing dialogue with the practitionerpartner, which was time consuming. There was a high degree of “trust” in thisrelationship which enabled clear demarcation regarding ownership of roles andactivities, which enhanced the research progress. From the practitioner’s perspective,this research project is in theory complete, but the researchers are still interrogating thevarious data sets to produce academic papers for publication.

What of the future?Stewart (2007) argues that, for the UK at least, a growing engagement betweenresearch and practice is evidenced by the increased number of empirical studiescommissioned by the Chartered Institute of Personnel and Development amongst

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members of University Forum for Human Resource Development universities. Inaddition, the UK-based Research Assessment Exercise (2008) explicitly argues thatresearch across the spectrum of applied research, practice-based and basic/strategicresearch should be treated by panels on an equal basis, wherever the research isconducted. However, the use of journal rankings and other metrics, which favour mode1 research, does little to encourage a real shift towards a practice-based researchapproach (e.g. the problems studies based on “action research” have historically had ingetting published in high-ranking journals). Such a divide could increase if the practicecontinues of appointing full-time academic staff recruited directly from PhD studieswith no HRD experience or practice-base from which to draw their understanding.

HEFCE (2009) have announced that the next research assessment exercise plannedfor 2013, the Research Excellence Framework or REF, will give greater priority to“impact” or the apparent social and economic “pay-off” of research. The proposal is toassess the “demonstrable difference” made by research during the assessment period,using a combination of narratives – e.g. case studies and impact statements – andindicators of the impact of research on such areas as inward investment, high-levelskills, better-informed public policy-making, new business start ups, so as to includeevidence of collaboration with research users. HEFCE had planned to make greater useof “metrics” to quantify the impact of research, but has encountered difficulties inidentifying suitable metrics, and has been continuing to consult throughout 2010 on itsfinal plans, using pilot studies. HEFCE (2009) recognises that the assessment of“impact” raises many challenges, such as addressing time-lags, attribution andcorroboration problems, and the limitations of existing metrics, but has proposed thatimpact assessments should have greater weighting in assessment of researchexcellence (25 per cent) than research environment (15 per cent), but lower weightingthan research output quality (60 per cent). Some leading physical scientists haveobjected to the use of short-term impact measures, arguing that no-one can predictwhat impact “curiosity-driven” or “blue-skies” research would have in the long term;the use of such measures risks restricting research to projects that seem to haveimmediately identifiable business benefits. Researchers in the arts and humanitieshave objected that the whole concept of “impact” is not relevant to their fields, as wellas being in practice extremely difficult to judge in the short term. Proponents of impactcontinue to argue that publicly-funded research needs to be accountable to thecommunity and to tax-payers. A further issue in assessing impact is over who makesthe judgment over the “impact” of a research project – is it to be academics, managers,policy practitioners, or some combination of stakeholders? It is likely that, however thedebate is resolved, “impact” will become a stronger criterion for research assessment inHRD, and this may encourage greater dialogue and collaboration between researchersand practitioners.

In moving forward further opportunities to involve practitioners in the researchprocess can be explored; for example, the DBA degree seeks to develop not“professional researchers”, as does the traditional PhD, but “researching professionals”(Sankaran, 2006; Bareham et al., 2003). Research problems are less likely to arise from agap in the literature, and are more likely to arise from professional, managerial ororganisational practice. Such “scholar-practitioners”/“practitioner-scholars” (Salipanteand Aram, 2003; Hay, 2004) can act as boundary-spanners, moving between theacademic and practitioner worlds to develop both new knowledge and organisational

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improvements; that is, knowledge that is both rigorous and relevant as an originalcontribution to practice. In contrast to the traditional PhD, where the thesis is assessedin terms of its original contribution to knowledge through mode 1 research, in the DBAthe thesis is assessed in terms of how new knowledge is used to bring about changes inpractice, such as organisational or public policy or management or professionalpractice – a process much more akin to mode 2 research. More could also be done byHRD courses and programmes to increase the research skills of Masters and evenundergraduate students (Huff and Huff, 2001).

How feasible is the growth of mode 2 research within HRD? Certainly, an increase inthe demand for evidenced-based research may be realised with the growing number ofqualified HRD practitioners who can see the value of research-informed practice,consultancy, CPD and development interventions. While it may be argued that theseare out with the realm of research, they do fall under the rubric of knowledge transfer(KT) activities. Through engaging in KT, academics can enhance the educationalexperience of students and be better equipped to undertake practice-based researchand/ or support others in undertaking this. However, currently the rewards associatedwith a good research assessment rating may outweigh benefits derived frominvolvement in KT: a cultural shift accompanied with appropriate rewards (e.g.promotion of practice-based professors, ranking of practice-based journals, sustainedfunding for scholarly engagement with practice) may be needed forpractice-based/informed research to be seen as fundamental to developing the fieldof HRD. The success of HRD mode 2 projects may also be dependent on their size. Forresearch agendas to be relevant, more projects need to operate at a scale and scopetypical of today’s global organisations (Huff and Huff, 2001). This may mean bringingtogether researchers from worldwide universities. Eliciting corporate sponsorship forresearch is also part of the answer – but this will require business schools findingtopics of more direct relevance to businesses (Starkey and Madan, 2001). However, thisshould be within the context where mode 1 research continues to be sheltered. Animportant element of mode 1 is the unfettered development of knowledge that has noimmediate commercial application (Huff and Huff, 2001).

Advancing the use of mode 2 research will become more embedded in HRD practice,if researchers make themselves more familiar with practitioners’ needs and interests(Rynes, 2007). They could also seek to write articles for practitioner journals and agreeto serve on editorial boards of bridge periodicals, that is, journals that inform thecommunity of practitioners about scientific research (Latham, 2007). Indeed,researchers should lead with their strengths, by conducting research into thetranslation processes between academics and practitioners (Rynes, 2007) by creating a“theory of diffusion” (Latham, 2007, p. 1049). Academics need to spot trends (whileavoiding the latest management fad) and get research findings out more quickly(Cascio, 2007). It would help here if research journals, as a matter of course, requiredarticles to specify the implications of their findings for practice (Cohen, 2007). Evenresearch methods might play a part. The use of more qualitative, intensivemethodologies such as grounded theory, case analysis and ethnography, is likely togenerate greater interest amongst practitioners, because it tends to generate the kindsof richer stories that resonate with them (Rynes, 2007).

Mode 2 research can offer many benefits to practitioners, such as enabling them todevelop critiques of contemporary HRD practice. Many concepts and techniques in

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HRD have been subjected to little sustained critique, with claims made for them thatare not necessarily borne out. Through such critique, practitioners can identifytheoretical and empirical starting points and outline the context, history, and currentusage of such concepts and techniques. Identifying and examining taken-for-grantedassumptions underpinning practice and evaluating the claims made for such practicesin ways which go beyond the descriptive or prescriptive focus of much “popular” or“practitioner focused” literature, and the many claims of consultants and specialistscan help practitioners develop comprehensive, critical examinations of, and reflectionson, contemporary HRD theory, research and practice.

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About the authorsDavid E. Gray is Professor of Management Learning at the University of Surrey, UK, havingpreviously worked at the London Stock Exchange where he was director of a national trainingdevelopment initiative for the UK securities industry. His research interests, and publicationrecord, include research methods (with a focus on research design and quantitative andqualitative methods), management learning (particularly coaching and mentoring), reflectivelearning, and e-learning. David teaches on Surrey’s MBA programme (which is AMBA andASCSB accredited) and has been responsible for curriculum innovations, including theintroduction of action consultancies, action learning sets and reflective management practice. He

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is a member of the International Coach Federation’s global research committee. David Gray is thecorresponding author and can be contacted at: [email protected]

Paul Iles is a Professor of Leadership and HRM, and was previously at Leeds BusinessSchool. Paul is a chartered psychologist, Associate Fellow of the British Psychological Society,and Chartered Fellow of the CIPD. He has a particular interest in leadership development,coaching and talent management, and has published a number of articles in recent years,including several recent articles on talent management in China. He has also been involved inrecent research projects on world-class comparisons in HRD, career development in Morrisons,and entrepreneurship and employability in Zhejiang. His latest book is the co-edited HRD:Theory and Practice (2010, Palgrave Macmillan).

Sandra Watson is Associate Dean Academic Development in the Business School, withresponsibility for international and commercial activities. She has previously held a range ofmanagerial positions including Head of Management and Law at Napier University BusinessSchool, Edinburgh, UK. As a Professor of Human Resource Development she has published over30 articles and has edited two texts on Human Resource Management and Development. She isthe Director of Research for EuroCHRIE and is co-editor of the Journal of Hospitality andTourism Education. Recent publications include analysis of managerial skill requirements intourism, talent management issues and concerns, workplace learning in the legal profession, andHRM and Service Quality. Current research activity is centred on analysing leadershipbehaviours and leadership learning and development practices.

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