Speed Demo Quick-Guide SAP Affinity Insight 2.0 Speed Demo · 2019. 11. 12. · Speed Demo Quick-Guide SAP Affinity Insight 2.0 Speed Demo Applies to: SAP PIO & SAP Dashboards

SAP COMMUNITY NETWORK scn.sap.com

© 2012 SAP AG 1

Speed Demo Quick-Guide SAP

Affinity Insight 2.0 Speed Demo

Applies to:

SAP PIO & SAP Dashboards

Summary

This demo covers the following pain points:

How does a retailer quickly identify stores and/or categories with respect to market basket KPIs and key affinity metrics?

How does an individual promoted item affect business?

Which products are best for drag-along sales?

Which stores are under / over-achieving with regard to customer traffic?

Author: Druckenmiller, Scott

Company: SAP

Created on: 10 September 2012

Author Bio

Druckenmiller, Scott. SAP. Solution Engineer.

Speed Demo Quick-Guide SAP Affinity Insight 2.0 Speed Demo


© 2012 SAP AG 2

Table of Contents

Speed Demo Links ............................................................................................................................................. 3

Story Flow ........................................................................................................................................................... 3

Step by Step Guide ............................................................................................................................................. 4

Scenario 1-Affinity of Products and Affinity Matrix .......................................................................................... 4

Scenario 2-Profitability of Products in the Assortment .................................................................................. 12

Related Content ................................................................................................................................................ 17

Copyright........................................................................................................................................................... 18



© 2012 SAP AG 3

Speed Demo Links

Internal link: http://iwdfvm4772.wdf.sap.corp:8080/speeddemo/demo/105295/

Expiry Date: 10/01/2014

Scan the QR code to launch directly on iPad.

External link: http://demo.tdc.sap.com/SpeedDemo/58b3f39569b92898

Expiry Date: 10/06/2012

Scan the QR code to launch directly on iPad.

Story Flow

The Category Manager is responsible for understanding what drives their business and what/when to promote products within their category. We will look at the categories of cheese and wine to dive deeper into the Tlog data. We will look at the impact of the relationship across dollar sales as well as the support metric. These are important to understand how much of your business is affected by the relationship. Even if the affinity is strong, if it only impacts a small amount of your business any pricing decisions won’t matter as much.

1-Identify top selling items, and determine items to promote together. Cheese and Wine sell together and have a strong affinity.

2-Look at the profitability of Cheese products within their category of merchandise to understand the assortment.

http://iwdfvm4772.wdf.sap.corp:8080/speeddemo/demo/105295/

http://demo.tdc.sap.com/SpeedDemo/58b3f39569b92898



© 2012 SAP AG 4

Step by Step Guide

Scenario 1-Affinity of Products and Affinity Matrix

Launch the Affinity Insight 2.0.

Tap on

The Category Manager for CHEESE wants to understand what sells with Cheese so he can grow basket size and overall profitability by identifying products that drive drag-along sales.

In the Product menu select “Subset A”

Tap on ‘Clear’ to remove previous selection. Select the level of the product hierarchy (“DIVISION UNO, CHILLED, CHEESE PREPACKED”), you must tap on each level of the hierarchy, close and select the next level, then tap on “Add Children”.

Notice: These steps are not shown in the speed demo.



© 2012 SAP AG 5

And then press the OK button.

In the Product menu select “Subset B”

Tap on ‘Clear’ to remove previous selection. Select the product hierarchy (“DIVISION UNO, BWS, TABLE WINES”), you must tap on each level of the hierarchy, close and select the next level, and then tap on “Add Item”.





© 2012 SAP AG 6

Press Store Subset button.

In the Stores menu, tap on ‘Clear’ to remove previous selection. Select the product hierarchy (ONE CHAIN, UNITED KINGDOM, EDINBURGH) you must click on each level of the hierarchy, close and select the next level, , then click “Add Children”





© 2012 SAP AG 7



© 2012 SAP AG 8

Select the time to LAST MONTH And then select the Primary Metric to

be SALES A + B($)


Press the Calculate button.

Select “# baskets AB” as metric for the x- and y-axis of the chart.

Notice: Tap on the highlighted area and measures will be changed.

Each point in the chart represents a combination of departments. They are ordered by absolute number of joint market baskets, decreasing from the upper right to the lower left.



© 2012 SAP AG 9

The Category Manager can see that sales of Cheddar and Wine together are high and they have the highest Affinity within the departments.

Move the slider to see all the KPIs.

Notice: Tap on the highlighted area to move the slider.

We can see that cheddar and table wines have a stronger affinity than slices/single and wine. Is an opportunity to reduce the price and promote, or understand the impact a particular price will make on the two products as a whole? Because both products have a high affinity, pricing decisions on both items will have a huge impact.

CHEDDAR/WHITE has been highlighted.

Press the DrillDown button to view product level detail.

The product level details allow you to view the total sales and profit for the two products that have the relationship. It will also display the affinity and support metrics for the two products. We see that the while the support is high, it is less than expected. This is an opportunity to increase the transactions



© 2012 SAP AG 10

that contain cheddar and wine by changing the price or display options in the store.

(Support = % of transactions that contain this relationship. Importance and impact to business)

(Affinity = the likelihood of two or more products/product categories being purchased together)

Press the Affinity Matrix button on the top left corner of the screen.

The heat map allows the user to see the computation results for one metric (Affinity %) for many different product combinations at the same time. It greatly helps to identify patterns and exceptions in the data visually.

The values in the darker colors



© 2012 SAP AG 11

represent the strongest profit when sold together within the categories of CHEESE and WINE. The category manager sees that WHITE wines has a higher profit when sold with CHEESE than RED wines. That indicates an opportunity change the price on RED wines to drive higher profits.

Press the button to return to the HOME screen.

Tap on the Top Items tab.

The Top Items tab presents aggregated sales, profit, number of market baskets and other metrics for different product levels. The category manager can quickly see the top selling items within all baskets. The top 3 items listed are Lottery, newspaper and milk. This shows that those items have a strong Affinity with a high percentage of items. There may be opportunity around price or promotion or visibility into the top



© 2012 SAP AG 12

selling items in each basket within your category. For example, Milk is in 15% of the baskets with Cheddar. Is this by design or necessity? If you promote “all dairy” will that increase profit in the cheese category, but erode overall profit for dairy?

Tap on the screen to back to Home page of the speed demo.

Scenario 2-Profitability of Products in the Assortment

Tap on

We have talked a lot about the Affinity of products, but we can also begin to understand the product on its own. If I need to make assortment decision, what am I using to base the decision?

• How do I make meaningful decisions, which impact my business? Which items are most profitable to my business on or off promotion?

• Can I make better vendor related decisions? Pricing, cost and promotion funding.

• It is a driver drag along or standalone product? How does



© 2012 SAP AG 13

it impact my overall assortment?

• How do I identify and target the products that are best suited to build a more assortment?

In the Product menu, select “Subset A”

Tap on ‘Clear’ to remove previous selection. And then select the level of the product hierarchy (“DIVISION UNO, CHILLED, CHEESE PREPACKED”), you must tap on each level of the hierarchy, close and select the next level, then tap on “Add Children”.





© 2012 SAP AG 14

In the Product menu select “Subset B”

Tap on ‘Clear’ to remove previous selection. And then select the product hierarchy (“DIVISION UNO, CHEESE PREPACKED”), you must click on each level of the hierarchy, close and select the next level, then tap on “Add Item”.



Press Store Subset button.

In the Stores menu, tap on ‘Clear’ to remove previous selection. Select the product hierarchy (ONE CHAIN, UNITED KINGDOM, EDINBURGH) you must click on each level of the hierarchy, close and select the next level, , then click “Add Children”




© 2012 SAP AG 15


Select the time to LAST MONTH And then select the Primary Metric to

be SALES A + B($)


Press the Calculate button.

CHEDDAR/CHEESE PREPACKED has been highlighted.

Press the DrillDown button to view product level detail.



© 2012 SAP AG 16

If we drill down into Cheddar, we can see that MAT COLOURED SCOTT CHEDDAR has low profit in the category of CHEDDAR. The Category manager could make the decision to discontinue carrying the product in the Edinburgh stores due to lack to profit. The category Manager could engage with the vendor and ask about discontinuing the item and replacing with a different variety.

Tap on the screen to back to Home page of the speed demo.

End of the demo.



© 2012 SAP AG 17

Related Content

Analytic Content Samples

SAP for Retail

BI Dashboards

http://www.sdn.sap.com/irj/boc/samples?rid=/webcontent/uuid/30ee8d05-770c-2f10-4680-a65bf1e86a5c

http://scn.sap.com/community/retail

http://scn.sap.com/community/bi-dashboards



© 2012 SAP AG 18

Copyright

© Copyright 2012 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation.

IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation.

Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.

Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Oracle is a registered trademark of Oracle Corporation.

UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.

Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc.

HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology.

Java is a registered trademark of Oracle Corporation.

JavaScript is a registered trademark of Oracle Corporation, used under license for technology invented and implemented by Netscape.

SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP Business ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in other countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

Documents

Speed Demo Quick-Guide SAP Affinity Insight 2.0 Speed Demo · 2019. 11. 12. · Speed Demo Quick-Guide SAP Affinity Insight 2.0 Speed Demo Applies to: SAP PIO & SAP Dashboards