Spongebob Squarepants April 16 Happy Meal 2012 McDonaldâ€™s India

Spongebob Squarepants Happy Meal – McDonald’s India

April 16

2012

Synopsis and Coverage Document of McDonald’s and Nickelodeon launch the Spongebob Square Pants Happy Meal 3rd April 2012

Coverage Document prepared by Torque Communications

TORQUE COMMUNICATIONS PVT. LTD. DDeellhhii MMuummbbaaii BBaannggaalloorree AAhhmmeeddaabbaadd

Synopsis

Event to unveil the new range of SpongeBob SquarePants Happy Meal in association with

Nickelodeon

McDonald’s and Nickelodeon held a press event at the Viacom 18 office with celebrity Karisma

Kapoor on April 3rd 2012 to unveiling the new range of Happy Meals available till the end of April

The event started with Karisma and Spongebob entering together. Post which Karishma unveiled

the ad through an audio-visual presentation

Karisma was then presented with the McDonald’s Happy Meal box and unveiled the Spongebob

toys available with the happy meal

Karisma gave a few media bytes and the event came to a close

There was a healthy media turn out with over 30 members of the press inclusive of mainlines,

regionals, electronic media, onlines and photographers


Coverage


Publication:

HT-Cafe

Edition:

Mumbai

Date:

April 05, 2012

Page:

12


Publication:

HT-Cafe

Edition:

Mumbai

Date:

April 05, 2012

Page:

08


Publication:

Asian Age

Edition:

Mumbai

Date:

April 04, 2012

Page:


Publication:

Hindu Metro Plus

Edition:

All Edition

Date:

April 09, 2012

Page:

http://www.rediffmail.com/cgi-bin/red.cgi?account_type=1&red=http://Exchange4Media.com&isImage=0&BlockImage=0&rediffng=0


Publication:

Mid Day

Edition:

Mumbai

Date:

April 09, 2012

Page:


Publication:

Bengal Post

Edition:

Kolkata

Date:

April 07, 2012

Page:


Publication:

Screen

Edition:

National

Date:

April 13-19, 2012

Page:

63


Nickelodeon & McDonald's launch the SpongeBob SquarePants Happy Meal in India

Publication:

Evening Plus

Edition:

Date:

April 09, 2012

Page:


At McDonald’s you get a Happy Meal with toys

Publication:

Pioneer

Edition:

Lucknow

Date:

April 09, 2012

Page:



Publication:

Daily News Activist

Edition:

Mumbai

Date:

April 06, 2012

Page:



Publication:

Voice of Lucknow

Edition:

Lucknow

Date:

April 06, 2012

Page:



Publication:

Veer Arjun

Edition:

Jaipur

Date:

April 06, 2012

Page:



Publication:

Samachar Jagat

Edition:

Jaipur

Date:

April 06, 2012

Page:



Publication:

Sakal-Mumbai Today

Edition:

Mumbai

Date:

April 17, 2012

Page:

08


Nickelodeon & McDonald's launch the SpongeBob SquarePants Happy Meal in India http://www.afaqs.com/media/media_newslets/?id=53650_Nickelodeon++McDonalds+launch+the+SpongeBob+SquarePants+Happy+Meal+in+India April 4, 2012 McDonald’s and Nickelodeon India come together once again to launch an attractive new range of the ‘SpongeBob SquarePants Happy Meal’. The announcement was made today by the very beautiful actress and mother, Karisma Kapoor at the Viacom 18 office in Mumbai. Speaking at the launch, Karisma Kapoor, said, “It’s great to be here for the launch of SpongeBob SquarePants Happy Meal. My kids are fans of SpongeBob and I won’t deny that I adore him too! I’m sure they’ll now go collect all his new toys with the Happy Meal. There could not have been a better opportunity than this to be associated with brands my kids adore.” The Happy Meal with SpongeBob SquarePants will be available at every McDonald’s outlet across the country till April 26, 2012. The SpongeBob toys are chosen keeping in mind what every kid aspires to become in life J The Happy Meal toys have Nickelodeon’s favorite character in 8 different avatars. A scientist, astronaut, CEO, doctor, chef, painter, policeman and SuperSponge! Kids can take their favorite SpongeBob pick home! Commenting on the tie-up, Sandeep Dahiya, Senior Vice President – Consumer Products & Communications, Viacom 18 Media Pvt Ltd. said, “This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys.” Rameet Arora, Senior Director Marketing, Hardcastle Restaurants (McDonald’s India) says, “At McDonald’s we provide all our customers with exciting meal options. We are happy to announce our association with Nickelodeon for the launch of our young patron’s favorite Happy Meal. SpongeBob is an iconic character that is a craze amongst children today. We hope that kids everywhere will enjoy this endeavor undertaken by McDonald’s to extend the ‘Im lovin it’ experience. ” Nickelodeon and McDonald’s enjoy a strong hold on their target audience. This association only brings two giant brands together to deliver a product that will be enjoyed by one and all. The tie-up will also see several promotional activities across multiple cities. So get ready to enjoy the irresistible McDonald’s Happy Meal along with your favorite Nicktoon SpongeBob SquarePants

Publication:

Afaqs.com

Edition:

Online

Date:

April 17, 2012

Page:

http://www.rediffmail.com/cgi-bin/red.cgi?red=http%3A%2F%2Fwww%2Eafaqs%2Ecom%2Fmedia%2Fmedia%5Fnewslets%2F%3Fid%3D53650%5FNickelodeon%2B%2BMcDonalds%2Blaunch%2Bthe%2BSpongeBob%2BSquarePants%2BHappy%2BMeal%2Bin%2BIndia&isImage=0&BlockImage=0&rediffng=0

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McDonald’s launches ‘SpongeBob SquarePants Happy Meal' with Nick http://www.indiantelevision.com/mam/headlines/y2k12/apr/aprmam12.php April 3, 2012 MUMBAI: Quick service restaurant, McDonald’s, has launched a new range of ‘SpongeBob SquarePants Happy Meal’ in association with Viacom 18-owned kids channel Nick. The Happy Meal with SpongeBob SquarePants will be available at every McDonald’s outlet across the country till 26 April. The SpongeBob toys are chosen keeping in mind what every kid aspires to become in life. The Happy Meal toys have Nick’s favourite character in eight different avatars. Viacom 18 Media SVP Consumer Products & Communications Sandeep Dahiya said, “This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys.” The tie-up will also see several promotional activities across multiple cities. McDonald’s India Senior Director Marketing, Hardcastle Restaurants Rameet Arora said, “At McDonald’s we provide all our customers with exciting meal options. We are happy to announce our association with Nickelodeon for the launch of our young patron’s favorite Happy Meal. SpongeBob is an iconic character that is a craze amongst children today. We hope that kids everywhere will enjoy this endeavor undertaken by McDonald’s to extend the ‘I m lovin it’ experience.”

Publication:

Indiantelevision.com

Edition:

Online

Date:

April 03, 2012

Page:

http://www.rediffmail.com/cgi-bin/red.cgi?red=http%3A%2F%2Fwww%2Eindiantelevision%2Ecom%2Fmam%2Fheadlines%2Fy2k12%2Fapr%2Faprmam12%2Ephp&isImage=0&BlockImage=0&rediffng=0

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Link http://timesofnews.co/2012/04/04/karisma-kapoor-purr-fect-style-at-nickelodeon-mcdonalds-presser

Publication:

Times of News

Edition:

Online

Date:

April 04, 2012

Page:

http://www.rediffmail.com/cgi-bin/red.cgi?red=http%3A%2F%2Ftimesofnews%2Eco%2F2012%2F04%2F04%2Fkarisma%2Dkapoor%2Dpurr%2Dfect%2Dstyle%2Dat%2Dnickelodeon%2Dmcdonalds%2Dpresser&isImage=0&BlockImage=0&rediffng=0


http://pages.rediff.com/photoalbum/preview/Rediff-Bollywood-Photos/Karisma-Kapoor-launches-NickelodeonMcDonalds-new-range-of-the-SpongeBob-SquarePants-Happy-Meal-at-Viacom-18-office/4300580/40457401/202510/11 Karisma Kapoor at launch of Nickelodeon McDonalds new range of the SpongeBob SquarePants Happy Meal at Viacom 18 office 7

Publication:

Rediff.com

Edition:

Online

Date:

April 04, 2012

Page:

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http://www.bollywoodhungama.com/more/photos/view/stills/parties-and-events/id/1427010 Karisma Kapoor launches Spongebob Squarepants Happy Meal

Publication:

Hungama.com

Edition:

Online

Date:

April 03, 2012

Page:

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http://www.india-forums.com/forum_posts.asp?TID=2915865 Karisma Kapoor was present at the happy meal launch. Nickelodeon India, McDonalds India has launched the exciting 'Happy Meal' package with SpongeBob SquarePants.

Publication:

India-forums.com

Edition:

Online

Date:

April 03, 2012

Page:

http://www.rediffmail.com/cgi-bin/red.cgi?red=http%3A%2F%2Fwww%2Eindia%2Dforums%2Ecom%2Fforum%5Fposts%2Easp%3FTID%3D2915865&isImage=0&BlockImage=0&rediffng=0


Nickelodeon & McDonald’s bring back SpongeBob Happy Meal

By Suraj Ramnath

Friday, Apr 06, 2012

http://www.exchange4media.com/45984_nickelodeon-mcdonald%E2%80%99s-bring-back-spongebob-happy-meal.html

Nickelodeon and McDonald’s have partnered once again to bring to Indian kids one of their favourite toy characters – SpongeBob – in McDonald’s Happy Meals.

It is going to be introduced in 30 cities across all McDonald’s outlets. This meal would cost Rs 105 and kids would get to select their favourite avatar of SpongeBob. The initiative will continue for the next four weeks.

The meal will contain SpongeBob in eight different avatars – a scientist, CEO, astronaut, chef, painter, policeman, to name a few.

Commenting on the reason behind the tie-up of the channel with McDonald’s for the second consecutive year, SandeepDahiya, Senior Vice President – Consumer Products and Communications, Viacom 18 Media said, “Last year the response exceeded our expectation. The brand managed to sell about seven lakh SpongeBob Happy Meals. That pushed us to do it again this year.”

Nickelodeon will be promoting the Happy Meal on its channel. As kids watch cartoon channels, promotions on it will excite kids and create a buzz, shared Dahiya.

This association is mutually beneficial. Dahiya said, “With SpongeBob, McDonald’s will be able to bring a smile on the kid’s faces and Nickelodeon will be able to effectively engage children with its cartoon character.”

Publication:

Exchange4Media.com

Edition:

Online

Date:

April 06, 2012

Page:

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Kids say ‘I’m loving it’ with SpongeBob at McDonald’s

http://www.adgully.com/marketing/kids-say-im-loving-it-with-spongebob-at-mcdonalds.html

Come this summer, and kids are in for a treat. Going to McDonald’s will be merrier as they launched a new range of ‘SpongeBob SquarePants Happy Meal’ in association with kids channel Nickelodeon.

The Happy Meal with SpongeBob SquarePants will be available at every McDonald’s outlet across the country till 26 April. Viacom 18 Media SVP Consumer Products & Communications SandeepDahiya is all excited about the new tie up.

“This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys,” he said.

“It will be introduced in 30 cities across all McDonald’s outlets. This meal would cost Rs 105 and kids would get to select their favourite avatar of SpongeBob. The initiative will continue for the next four weeks.

“The meal will contain SpongeBob in eight different avatars – a scientist, CEO, astronaut, chef, painter, policeman, to name a few,” he revealed.

Nickelodeon will be promoting the Happy Meal on its channel as it will help in creating the necessary buzz and excitement amongst the kids who watch these cartoons on the channel and it will create a sense of excitement amongst them to own these. Besides this there are other partnerships too in the pipeline.

Rameet Arora, Senior Director Marketing, Hardcastle Restaurants (McDonald’s India) too is upbeat about the venture. “At McDonald’s we provide all our customers with exciting meal options. We are happy to announce our association with Nickelodeon for the launch of our young patron’s favorite Happy Meal. SpongeBob is an iconic character that is a craze amongst children today. We hope that kids everywhere will enjoy this endeavor undertaken by McDonald’s to extend the ‘Im lovin it’ experience,” he said.

Nickelodeon and McDonald’s enjoy a strong hold on their target audience. This association only brings two giant brands together to deliver a product that will be enjoyed by one and all. The tie-up will also see several promotional activities across multiple cities.

Publication:

Adgully.com

Edition:

Online

Date:

April 10, 2012

Page:

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McDonald’s feels happier and spicier http://pitchonnet.com/blog/2012/04/05/mcdonalds-feels-happier-and-spicier/ Yesterday was a hectic day for McDonald’s. While, it extended its McSpicy range, it also tied up with Nickelodeon to launch the ‘SpongeBob SquarePants Happy Meal’ range. In the McSpicy range, the QSR has launched four new flavours that include the Mexican Spice Chicken Burger, Mexican Spice Vegetarian Burger, Spicy Shake Shake Fries and a Hot Garlic dip. Competitive experiments The move comes in at the time when competitor KFC has gone full throttle into spicing up its menu with Fiery Grilled Chicken, Hot Wings and spicy Zinger burgers. KFC’s comeback has been a success story as the brand has created connect with its TG, particularly the youth and the results are giving a tough time to McDonald’s to stay relevant in this space. The heat was on the moment KFC came into the QSR space. Both players have been experimenting with their products, flavours and pricing to attract consumer attention. Earlier it was the price war that led McDonald’s to launch the Rs 25 range and KFC to launch Streetwise range that fit the pocket of their young TG. Next step was to offer a larger spread of the menu so as to avoid product fatigue among consumers. Hence, it seems McDonald’s is all set to challenge competition with new product offerings. While KFC offers a more localised menu, McDonald’s McSpicy is a blend of Mexican, African and Asian flavours. The rest of the range includes Mcspicy Chicken Burger, McSpicyPaneer Burger, Mcspicy Chicken Wrap and McSpicyPaneer Wrap. The new variants will be available at all 243 McDonald’s outlets and are priced at Rs 79 for Mexican Spice Chicken Burger and Rs 69 for Mexican Spice Vegetarian Burger. The

Publication:

pitchonnet.com

Edition:

Online

Date:

April 10, 2012

Page:

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range will also be available as a part of McDonald’s Extra Value Meals, priced at Rs 125 and Rs 115 respectively. The launch of the extended McSpicy range is actively supported by a 360-degree marketing campaign which will debut later this month with a mix of TVCs, print, outdoor and in-store promotions. Happy too! Not just spicy, things are happier too at McDonald’s. The company has tied up with Nickelodeon India to cater to its kids TG. It has launched a new range of the ‘SpongeBob SquarePants Happy Meal’. The cartoon character will be available in eight different avatars at every McDonald’s outlet across the country till April 26, 2012. Commenting on the tie-up, SandeepDahiya, Senior Vice President – Consumer Products & Communications, Viacom 18 Media said, “This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys.” The tie-up will also see several promotional activities across multiple cities.

Documents

Spongebob Squarepants April 16 Happy Meal 2012 McDonaldâ€™s India