Sport Tourism Development

Chintan Bavishi

The intriguing nature of the business of sport and tourism comes from the fact that it knows no barriers of language or culture; it spans every sport imaginable, every age group and every demographic; and it includes both those who travel to play or watch their sport of choice.

"Business of Sport Tourism" Ross Biddiscombe, Sport Business Group Ltd.

Who are Sport Tourists?

• They must travel more than 80km and/or stay overnight to attend, compete, or otherwise be involved in a sporting event.

• Sport is the reason they travel - they would not have otherwise traveled to that location had it not been for that specific event.

as defined by the Canadian Tourism Commission and the Canadian Sport Tourism Alliance

Key Figures

• Over 200,000 sporting events held each year

• Sport Travel represents $2.4 billion in total tourism spending, annually.

• The Economic Significance of Amateur Sport & Active Recreation in Edmonton in 2000

Tourism Sector

• Do you have a community or regional tourism association?– How are they involved in current sporting events?

• Critical partnership to maximizing tourist potential for events (value-added services)– Centralized booking system– Attraction and event listings– Cross-promotional opportunities– Marketing and promotion expertise and resources

Economic Impacts

• It costs less to host an event that it does to have your team travel to another’s

• Parents• Hotels• Restaurants• Municipal Benefits (taxes and employment)

Economic ImpactsSports Council assessment model :

• Over-night Stay Visitors– Rs. ___per room night, Rs.___ hotel food expenses– Rs.__ other food expenses, Rs.__admission to events– Rs.___ Misc. Tourist attractions, Rs.___ Retail,

Petrol / Gas, Parking– Rs. ________Total spent per day by visitors

• Day Visitors– Rs.___ restaurant, Rs.___ Retail, Petrol / Gas,

Parking, Rs.___ Tourist Guide– Rs.___ Total spent per day by day visitors

People Impacts

• Volunteer involvement, marketable job skill development

• Introduction of new sports to the community

• Player, Coach & Referee/Officials development

• Cooperative learning from each other’s events

• Financial surpluses used in event legacies and program improvements

Sport Impacts

• Increase variety of competitors to continually learn and develop (both coaches and players)

• Expose community to a new or emerging sport creates opportunity to grow the sport

• Capital investment, facility refit

Strategy Planning Template

• Assessing your community’s strengths & weaknesses

• Sports with Potential• Inventory (accommodations and facilities)• Building a vision• Identifying opportunities, dates• Support Resources• Action Planning• Finalizing your strategy

Business Plan Template• Help formulate the “why and how” of an

event• Formulates goals and a concise direction

for the event• Defines an organizational structure and

roles for each position• Establishes timelines and critical paths• Provides structure for detailed budget• Different requirements for Bids vs

Manufactured Events

Where to Start• Key Community Partners

– Parks & Rec, City Council, Sport Council, Hospitality Industry, Economic Development/Chamber of Commerce, School Boards, local post-secondary institutions

• City and Club commitment to community development– Full-Time Sport Tourism & Marketing support

• Developing a Strategy– Facility inventory, hotel capacity, shoulder seasons– Growing sports, local natural assets– Set priorities– Create long-term plan– Build relationships with professional event organizers

Manufacturing an Event

• Business Decision based on community needs• Picking the sport and season• Event naming after local sport hero

– Memorial Tournament, Classic– Availability of hero for ceremonial duties

• Ensuring hotel and venue availability and capping participation

• Community support through corporate and volunteer sectors

• Recruiting, training and recognizing volunteers• Logistics planning

Commonwealth Games 2010 DelhiCommonwealth Games 2010 Delhi

• The Commonwealth Games are to be held in following disciplines: 

Aquatics, Athletics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Bowls, Net Ball, Shooting, Squash, Rugby 7”s Table Tennis, Weightlifting and Wrestling. . The Commonwealth Games are to be held in following disciplines:  Aquatics, ARCHERY Athletics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Bowls, Net Ball, RUGBY Shooting, Squash, Rugby , Table Tennis, Tennis , Weightlifting and Wrestling.

SHERA – THE MASCOT

MajestyCourage Power Grace

Prospects of common wealth Games 2010 In promoting Tourism In India :

Prospects of common wealth Games 2010 In promoting Tourism In India Along With the Common Wealth Games In Delhi there will be impact on Various Aspects :-

• Infrastructure

• Economy

• Tourism

• Hospitality

• Aviation

• Hotel Industries

• Recognition

• Brand India • Tourist Destination

1 History of commonwealth games

Commonwealth games second major sporting event after Olympic games, these games are inspired by Olympic games. The history of CWG is very interesting, in the 18th century when British Empire ruled approx half of the world , one person named Reverend Astley Cooper (in 1891) proposed that their should be a grand sporting competition to bringing together the members of British Empire. He wrote an article in Times newspaper and suggesting  "Pan-Britannic-Pan-Anglican Contest and Festival every four years as a means of increasing the goodwill and good understanding of the British Empire".  

After 20 years (in 1911) British Empire work on the suggestion of  Reverend Astley Cooper and arrange a festival called 'Festival of Empire' that was held in London to celebrate the coronation of King George V. In this festival some games are also organized, teams like  United Kingdom, Canada, South Africa and the  Australia taken part in events like  boxing, wrestling, swimming and athletics. Winner of these games was Canada.

After 'Festival games' which was held in 1911 no further development took place for 20 years. The first commonwealth games which known as 'British Empire Games' at the time, was hosted by Canada in 1930 in Hamilton. In the first CWG, 400 players from 11 countries took part. For cover the traveling cost of the visiting countries , the City of Hamilton provided $30,000. Teams such as  England, Scotland, Wales, Ireland,  Australia, New Zealand, Bermuda, British Guiana, Newfoundland , South Africa and Canada took part.  The events at this meeting comprised track and field athletics, swimming, rowing, boxing and wrestling, and lawn bowls.

The Hamilton games (in 1930) get huge success and provide enough money to make then regular after every four year. From the period of   1930 to 1950 the Games were known as the British Empire Games  then the name was changed to the British Empire and Commonwealth Games until 1962. From 1966 to 1974 they had the title of British Commonwealth Games and from 1978 onwards they have been known as simply the Commonwealth Games.

2 Commandos aboard copters keep vigil on CWG Village, venues

NEW DELHI: Helicopters with armed were today pressed into service to ensure a ground-to-air security cover at and around the Commonwealth Games Village and the competition here. 

Helicopters of Indian Army were seen hovering over the Games Village, which has a total build-up area of 63.5 hectare, at regular intervals. 

Official sources said the helicopters have been deployed to bolster the entire security mechanism with troops of Delhi Police, paramilitary forces and the National Security Guard commandos handling the responsibility on the land. 

The government has also decided to deploy three Unmanned Aerial Vehicles (UAVs) for Games security to carry out surveillance and keep vigil at regular intervals. 

More than one lakh security personnel have been deployed for the Games including about 175 companies (17500 personnel) of paramilitary forces, 3000 commandos, 100 anti-sabotage teams, 200 dogs and 15 bomb disposal squads. 

About 150 personnel of the Delhi Police's Special Weapons and Tactics Team (SWAT) have been trained by the Indian Air Force and the NSG to shoot down suspicious manned or unmanned "flying objects". 

Seventy one countries and territories are participating in the event scheduled from October 3-14. 

Delhi Police and central security agencies are striving hard to ensure a smooth Games, which is being hosted by the country for the first time. 

The Games Village has been transformed into a fortress with over 1,000 security personnel, helped by a plethora of safety gadgets and armed commandos, guarding the premises on 24-hour basis. 

Along the routes at different corners of the city, Quick Reaction Team (QRT) vehicles were parked with gun totting personnel keeping a close eye on the movement of traffic. 

NSG snipers will also be positioned at different points at the venues and along the routes to thwart any sabotage attempt or probable terror attacks.

Security Cordon of CWG Games

Delhi will have a 4-layer security cordon for the Commonwealth Games to be held on October 3-14, 2010, covering all the venues, including the various sporting facilities and the Games Village.All the venues related to the Games will be protected by 4 layers of tight security – the outer, middle, inner and the exclusive levels.The elaborate and “impregnable” security plan includes patrolling, deployment of plainclothesmen, widespread anti-sabotage checks, quick-reaction teams, commando strike teams, snipers, and bomb-disposal squads.In all, 71 teams as well as dignitaries from 52 countries are expected to be present at the Delhi Commonwealth Games.In addition, there will be extensive aerial reconnaissance over the entire area, Neeraj Kumar, Special Commissioner of Police (Administration), New Delhi, told reporters while unveiling the elaborate and complex security arrangements for the mega-event.The outer ring will constitute monitoring of park-and-ride facilities, surveillance via closed-circuit television cameras (CCTVs), and access-control steps such as soft-checking of tickets.In the middle security cordon, both visitors and spectators will be “channelised” to designated seats at the venues concerned. The middle ring will have, apart from electronic surveillance, snipers positioned on rooftops.

In the inner cordon, tickets will be re-checked using barcode-screening and also by using photos of the spectators taken. Vehicles of the VIPs, visiting dignitaries, officials of the organizing committee and of the participants and their families will get checked through pre-allotted radio-frequency identification, under-vehicle scanners and licence-plate scanners. Boom barriers, road-blockers and tyre-killers will be put in place in order to prevent forcible entry into any of the venues.Any entry to the innermost level, or the exclusive zone, will be permitted only after a person is screened through manual frisking; door-frame detectors, metal detectors and hand-held detectors; X-ray baggage scanners; and closed-circuit television cameras.According to Special Commissioner of Police (Administration) Neeraj Kumar, the ‘holistic’ security plan is to be carried out in coordination with civic, medical, intelligence and security agencies.The elaborate security arrangements for the Delhi Commonwealth Games is to cover the Games Village, the 12 venues for sporting competitions, the 15 venues for standalone practice, over 50 standalone parking sites, the 9 hotels where the dignitaries stay, the central logistical centres located on the Mathura Road, the media centre at Pragati Maidan, besides the entire Delhi city in general.A hub named the Command, Control, Communication, Coordination and Integration Centre is being established at the Delhi Police Headquarters in order to ensure real-time coordination among the various monitoring and assisting agencies. And, these different agencies will stay interconnected via wireless sets, landline phones, mobile phones, hotlines, and the Tetra trunk system.

Expert teams to respond to improvised explosives devices (IEDs) as well as chemical, biological, nuclear and radiological explosives will be stationed at all key location in and around the sporting and residential facilities.From the skies, planes of the Indian Air Force (IAF) and helicopter-borne assault teams will guard all the facilities below.The police are taking every possible step to ensure fool-proof security for the Commonwealth Games, Neeraj Kumar said at the press briefing.All policemen will be issued what is called “non-cloneable” identity cards in order to prevent any impersonation.Neeraj Kumar said that, learning lessons from the terror attack on cricketers from Sri Lankan in Lahore, Pakistan, earlier in 2009, the Delhi police would be providing an exclusive lane, shielded by securitymen, for vehicles that carry the participants of the Games. All possible journey routes have already been identified, and alternative routes also have been planned as a measure of precaution.All residential complexes, hotels and parking lots in the entire area will be “sanitised” and closed one week before the Games kicks off.Hotel-related precautions include checking of the antecedents of all the hotel staff and checking of the food for the participants.All the participants will be escorted by armed commandos; vehicles carrying the athletes and officials will be subjected to anti-sabotage checks each morning; 

antecedents of all the drivers will be verified; and fuelling and parking will be only at designated places.The Union Cabinet has approved a proposal by the Electronics Corporation of India Limited (ECIL) for an Integrated Security System (ISS) for the Commonwealth Games.The ISS, costing Rs 370 crore, is to cover all venues used for competitions and training as well as the Games Village. The security system will be in place by March 31, 2010.Seven days before the Games starts, a crack team of commandos, the Special Operations Group (SOG), will take over the security of Indira Gandhi International (IGI) Airport in Delhi, where a large number of athletes, officials, dignitaries and spectators are to land.The SOG, which will be the first to react to any emergency at the airport, will stay in place 5 more days after the event is over.Meanwhile, Stephen Smith, Australia’s Minister for Foreign Affairs, who is on a visit to India, said in New Delhi that Australia had offered to share with India its experience in organising security for the Commonwealth Games.Melbourne, in Australia, had hosted the Commonwealth Games in 2006.Smith said that the government of Australia is satisfied with the security arrangements for the Delhi Games.

TRANSPORT

HOSPITALITY

Delhi has a vibrant hospitality industry with almost all major world-class hotels and restaurants located here. However, the current capacity will be insufficient to handle the huge influx of visitors expected into Delhi for the XIX Commonwealth Games 2010 Delhi.

TOURIST DESTINATIONS

Impact of Commonwealth Games on Indian Tourism Industry

• The gala event will prove a boon for the tourism of India as their will be huge influx of tourists coming to India which will stir up Tour and Travel, Hotel, Airlines, Industries. ASSOCHAM (Associated Chambers of Commerce and Industry of India) has estimated the influx of tourists may be higher than ten million. The event also has generated many job opportunities. The current growth of Indian Hospitality Industry is 12% which will surely rise to at least 20% and thereby the occupancy rate of it would be 70%. Many new projects have come up and numerous others are in their developmental stage.

• Not only Hospitality Industry, but Medical Tourism will also a high boom in 2010 because of the upcoming event. If the reports of RNCOS are to be seen, it states that India will be receiving many Medical Tourist because of the gala affair. The industry experts also believe that Commonwealth Games would make a considerable and influential impact on Indian Tourism Industry.

Sports and Leisure The geographical diversities of India open up great avenues for adventure

sports and activities

• . Business tours combined with active sports activities are becoming highly popular.

• Commonwealth games have drawn sports professionals to India and will do so in all the future sports events in India.

• There are many traditional games in India which tourists take great interest; one such sport is the famous boat race of Kerala.

India is top destination offering tourists with great and excellent

scope for skiing in the Himalayan ranges, going on

bicycle tour on the Indian roads or canoeing or whitewater

rafting in the hilly streams and rivers.

Cultural Tourism• Among the various states for cultural

tourism in India, Rajasthan is the most popular.

• Rajasthan is famous for its rich cultural heritage.

Promotion Of Tourist Destinations

• The government of India has set up the Ministry of Tourism and Culture to boost cultural tourism in India. The ministry in recent years has launched the ‘Incredible India!’ campaign and this has led to the growth of culture tourism in India.

AYURVEDIC & MEDICAL TOURISM

• According to a press release of The Associated Chambers of Commerce and Industry of India (ASSOCHAM) dated 17 September 2009, Ayurvedic and Medical Tourism industries will be benefitted by 2010 Commonwealth Games in India as these are expected to fetch them over Rs. 800 crore of revenue. Aurvedic Industry is currently dominated by Kerala and Karnataka, but soon States like Uttarakhand, Himachal Pradesh and Uttar Pradesh too would become hub for aurveda/spa or medical tourism.

Bed and Breakfast Accommodations

BUDGET HOTELS• The power ministry,

empowered to light up the city for the Games, has initiated steps to clear the mess overhead, and the tourism ministry is cleaning up the squalor around the budget hotels in Paharganj and Karol Bagh earmarked to meet the demand for accommodation. The motels and guest houses, some of which are badly maintained, will be graded by the Delhi Tourism and Transportation Development Corporation (DTTDC) once the renovations are over.

Medical Facilities• The Delhi government has

decided to construct 36 hospitals in New Delhi, in the run-up to the 2010 Commonwealth Games. Some of these hi-tech hospitals will be built in the Trans-Yamuna area of DelhiInitially a fund of Rs.150 million has been planned for the construction of the hospitals, but more funds will be made available as and when needed.

Power Supply

• Addition of power supply to the existing 3,500 MW supply available to the city.

• Delhi will see the availability of power enhanced to 7,000 MW from the present 4,000 MW by the Commonwealth Games in 2010

Green Delhi• Government wants to turn green Delhi

into lush green this time before the 2010 Commonwealth Games.

• Its horticulture department has sown 41,000 species of plants at Roshanara Bagh which are likely to flower during the Games period.

• Some of the trees being grown by the MCD include Plumeria Alba, Plumeria Acutifolia, Lagerstromia Flosreginae, Colvillea Racemosa, Bougainvillea, Hisbiscus, Lantana, Cassia alata, Jatropha, Neem, Ashoka tree etc. It also plans to sow five lakh plants and shrubs so that they are ready by then.

Clean Delhi• Delhi will look more clean than

ever before in the coming 2 years.

• With an eye on the Commonwealth Games 2010, the MCD has taken up the task of civilising unruly citizens before the event.

• The MCD is finalising the rules for implementing the new fines for littering public places, and willing to take the help of private sector organisations to impose the fines on the spot.

Factors raising effective impact of Common Wealth Games on Tourism: what India could benefit from

• State-of-art technology deployments will help in ensuring world-class management of Delhi city during the event and also leave a sure, culturally strong imprint as valuable legacy of classy Indian hospitality on visitors to the CWG Delhi, 2010 while major economic boost from the CWG will raise tourism opportunities for our country, if basic amenities and modern tourist needs are kept in mind while formulating and promoting specialized tourism sectors.

• Eco-tourism and total wellness packages including ancient exercise and relaxation, toning, breathing and strengthening routines are likely choices that guarantee global tourist interest and are bound to be crowd-pullers during CWG.

• While earlier host nations of CWG directed their tourism budget towards raising standards of basic and luxury amenities, including novelty factor for tourists and sportspersons, other areas of redevelopment covered bridge and road links to and from the host city to neighboring regions and specialty tourism spots.

• These can be developed as mini-villages offering bountiful shopping, eating, local customs, drama and theatre, music, dance and associated learning and living experiences that are essentially Indian, therefore attractive to outsiders.

Eco-tourism and total wellness packages

Schedule of Events

What you will provided here will generalized information about Commonwealth Games 2010 that is to be held in India. Information that will help you to prepare yourself with all the required information about the event and when it happens.

EVENTS   S M T W T F S S M T W TDate 3 4 5 6 7 8 9 10 11 12 13 14Day 1 2 3 4 5 6 7 8 9 10 11 12

Opening Ceremony J.N. Stadium(JNS) ●                      Closing Ceremony J.N. Stadium(JNS)                       ●

1. Aquatics SPM Swimming Pool Complex   ● ● ● ● ● ● ● ● ● ●  2. Archery IG Sports Complex & India Gate / Red

Fort                       

3. Athletics J.N Stadium(JNS)         ● ● ● ● ● ● ●  4. Badminton Siri Fort Sports Complex   ● ● ● ● ● ● ● ● ● ●  

5. Boxing Talkatora Indoor Stadium   ● ● ● ● ● ● ● R ●    6. Cycling I. G. Indoor Stadium complex   ● ● ● ●   ●       ●  

7.Gymnastics I. G. Indoor Stadium complex   ● ● ● R ● ●   ● ● ●  8. Hockey Maj. Dhyan Chand National Stadium   ● ● ● ● ● ● ● ● ● ●  

9. Lawn Bowls J.N Stadium(JNS)   ● ● ● ● ● ● ● ● ●    10. Netball Tyagaraj Sports Complex   ● ● ● ● ● ● ● ● ● ●  

11. Rugby 7s Delhi University     ● ●                12. Shooting Dr. Karni Singh Shooting Range   T ● ● ● ● ● ● ● ● ●  13. Squash Siri Fort Sports Complex   ● ● ● ● ● ● ● ● ● ●  

14. Table Tennis Yamuna Sports Complex   ● ● ● ● ● ● ● ● ● ●  15. Tennis R K Tennis Complex                        

16. Weightlifting J.N Stadium(JNS)     ● ● ● ● ● ● ● ●    17. Wrestling I. G. Indoor Stadium complex     ● ● ● ●            

One of the biggest sports festivals of the world the Commonwealth Games 2010 will kick up on 3rd Oct 2010 and will continue up to 14th of that month. The detail schedule of the event along with its venue is given below.

Date Sports Event04-Oct Aquatics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Balls, Net Ball, Squash,

Table Tennis05-Oct Aquatics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Balls, Net Ball, Rugby 7s,

Squash, Table Tennis, Shooting, Weight Lifting, Wrestling06-Oct Aquatics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Balls, Net Ball, Rugby 7s,

Squash, Table Tennis, Shooting, Weight Lifting, Wrestling07-Oct Aquatics, Athletics, Badminton, Boxing, Cycling, Hockey, Lawn Balls, Net Ball, Squash, Table

Tennis, Shooting, Weight Lifting, Wrestling08-Oct Aquatics, Athletics, Badminton, Boxing, Gymnastics, Hockey, Lawn Balls, Net Ball, Squash,

Table Tennis, Shooting, Weight Lifting, Wrestling09-Oct Aquatics, Athletics, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Balls, Net Ball,

Squash, Table Tennis, Shooting, Weight Lifting10-Oct Aquatics, Athletics, Badminton, Boxing, Hockey, Lawn Balls, Net Ball, Squash, Table Tennis,

Shooting, Weight Lifting11-Oct Aquatics, Athletics, Badminton, Gymnastics, Hockey, Lawn Balls, Net Ball, Squash, Table

Tennis, Shooting, Weight Lifting12-Oct Aquatics, Athletics, Badminton, Boxing, Gymnastics, Hockey, Lawn Balls, Net Ball, Squash,

Table Tennis, Shooting, Weight Lifting13-Oct Aquatics, Athletics, Badminton, Cycling, Gymnastics, Hockey, Net Ball, Squash, Table Tennis,

Shooting

Opening Ceremony - Oct 3, 2010 at Jawaharlal Nehru StadiumClosing Ceremony - Oct 14, 2010 at Jawaharlal Nehru Stadium.

Participating Countries

Commonwealth of Nations is an organization of 53 countries across the globe. They were erstwhile British colonies. To improve the society and general well-being of the people is a major objective of the Commonwealth of Nations. This can be achieved through encouragement and assistance of education via sports development and physical recreation. To fulfill this there is a Commonwealth Games Federation that organizes a quadrennial sporting event among the member nations of the Commonwealth popularly known as Commonwealth Games.

Almost all Commonwealth countries participates in this mega multi-sports events with full enthusiasm. 

Currently 85 nations planning to field teams at the 2010 Commonwealth Games.

This figure is the highest considering the past Commonwealth Games.

This phenomenal increase in the number of participating nations has made this events the second biggest sporting event after Olympic Games.

As we look back Commonwealth Games has started with participation of mere 11 nations and 400 athletes in 1930. In the last Commonwealth Games a total of 71 countries participated.

Delhi has witnessed over 8500 athletes from 85 countries. The list of countries is given below in alphabetical order.

Closing Ceremony

Commonwealth Games 2010 Closing Ceremony is to be held at Jawaharlal Nehru Stadium, New Delhi, India on 14th October. The closing ceremony is to include certain events. 

Like the opening ceremony, the closing ceremony will also to be attended by celebrities from sports, flim and political fraternity. There will be some livelydance and music performance by Indian and foreign artists. 

This event will also consist of a small presentation on the next Game in 2014 in Glasgow, display of lightning and fireworks, presence and dance of celebrities and Commonwealth nation’s flag parade. The program was followed by a short promotional video of the next Commonwealth Games. 

During the 2010 Commonwealth Games Closing Ceremony, the Commonwealth Games Ceremonial Flag will be handed to Glasgow, which will be the next host city. 

In addition to this Delhi Government is going to organize big cultural events on the closing day. This cultural programme will comprise dance, music, folk and modern music, screening of films and puppet shows. Through this government will showcase Delhi's composite culture as well as the diversity of Indian culture.

• Commonwealth Games 2010 came to an end on Thursday, for the first time in history Indian players won more than 100 medals in Commonwealth Games. A record medal haul of 36 bronze, 27 silver and 38 gold medals, this was the best ever glean for the country in the sports history. With 101 medals India stood at 2nd position in the Commonwealth Games.

• Maximum medals came from wrestling, shooting, boxing and archery events. Tennis and badminton players also brought couple of medals, the 12-day Commonwealth Games festival came to an end by Thursday. CWG board members arranged all the required facilities for the players, ending ceremony celebrations and laser shows impressed the crowds

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