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8/10/2019 srishti finalll
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A Presentation on Landscape of
Automobile Industry sector
Consulting Club
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://www.lumaxindustries.com/images/logo_tata.gifhttp://www.kineticindia.com/index.htmhttp://www.bajajauto.com/index.htm8/10/2019 srishti finalll
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Evolution of Automobile Industry
Initial YearsManufacturing was licensed
High Customs duty on import
Steep excise duties &
sales tax
2 Major players:remier !utomo"iles #td& Hindustan Motors
$%'s
(ntry of M)#* "etter product*with go+ernment support
Seller,s Mar-et
#ong .aiting eriods
(arly to mid %'s
Seller,s mar-et and longwaiting periods
/e0licensing in $%%1
emo+al of capacityrestrictions
/ecrease in customs &excise
!uto finance "oom0 moreplayers 3foreign "an-s & non"an-ing companies* "etterschemes4
Mid %'s 5 (arly 2'''s
6uyers mar-et
Increase in Indigeni7ation
(asy !uto finance
Manufactures di+ersifyinginto related acti+ities:
finance lease* fleetmanagement* insuranceand used car mar-et
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Trends in the automobile sector
C!; $=4>?
C!; $>42?
C!;1%?/omestic Sales ha+e "een growing strongly
(xports ha+e nearly tripled in the last = years
#argest three wheeler mar-et in the world
>thlargest passenger +ehicle in !sia
>thlargest tractor in the mar-et
=thlargest commercial +ehicle mar-et in theworld
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egment !ise mar"et share
8wo .heeler
8hree.heeler
assenger+ehicles
C?B
2 wheelers form the "ul- of exports as well* "ut are losing share to assenger+ehicles
8he growth in the two wheeler mar-et is dri+en "y the motorcycle mar-et and isexpected to grow at $>0$= ? year on year
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The #ey Players
Commercialvehicles
TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Forcemotors, Eicher Motors
assen!ervehicle
TATA Motors, Mar"ti #dyo!, $onda Motors, Toyata, Skoda, Mahindra &Mahindra, %aimler Chrysler, $ind"stan Motors
Two heeler $ero $onda, 'ajaj A"to, $onda Motors, T(S Motors, )amaha , *inetic Motors
Three heeler 'ajaj A"to, ia!!io +ndia
8wo wheeler
assenger +ehicle
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9pportunity India 0 ast pace ;rowth
Lar!est democracy
th lar!est economy -y inde.
/th lar!est ener!y cons"mer
ForE. reserves skyrocket 0rom #S% 1 -n 213345 to
#S6 477 -n 22Fe-r"ary, 13385
9% !rowth to contin"e -etween /:; 9oldman Sachs
Leadin! in +T & '?
?il & 9as and 'iotechnolo!y s"nrise ind"stries
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8wo .heeler Mar-et
resent estimated si7e =4> mn units per yearC!; 3last = yearsB $'?
Avera!e two:wheelers @er 4333 @eo@le
India 2AChina '
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!uto Component Mar-et
(stimated mar-et si7e )SD @4A "n
(stimated mar-et si7e 32'2'B )SD >A "n
rojected C!; 2=?
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$@ Cos
21A Cos$ E = Mill )S D
= E =' Mill )S D
=' E =''Mill )SD
$>% Cos
!uto Component Industry Structure
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IndiaF ! Home to glo"al players
rod"ct layersCarsS#(s S"z"ki, $onda, Toyota,
Mits"-ishi, 9M, Ford, %aimler:
Chrysler, Skoda, Fiat, $y"ndai,
Tata, M&M
Two:wheelers T(S, $ero $onda, 'ajaj, )amaha,
*inetic, LML
C(s Tata, Ashok Leyland, Tatra, Eicher:
Mits"-ishi, Swaraj:Mazda, M&M,
(olvoTractors Escorts, M&M, L&T, "nja-
Tractors, Bew $olland, +TL:
ena"lt, Dohn:%eere, Steyr
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Manufacturing Hu" for
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India 0 Manufacturing Hu" for Components
iat sourcing components
ord full fledged component sourcing team
8oyota Motors ;lo"al Hu" for 8ransmissions
/aimler Chrysler sourcing G A' million (uro
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(urope
2&?
!sia2A?
!merica
2&?!ustralia2?
!frica
$$?
9thers
>?
(xport from India
!uto Components expand mar-ets a"road
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6uy from India
9eneral Motors, #SA: 9lo-al "rchasin! Team 2$alol5
(olvo, Sweden: 9lo-al '"yin! Team 2'an!alore 5
+nternational Tr"ck & En!ine Co: 9lo-al "rchasin!
C"mmins, #SA: 9lo-al "rchase Team 2"ne5
Cater@illar, #SA: 9lo-al @"rchase sta00 2%elhi5 %el@hi, #SA: +nternational "rchase ?00ice
Motorola A"tomotive Electronics %ivision, #SA
(isteone.@ortin! +ndia:made com@onents worldwide
Major 8ier $ suppliers "uying auto0componentsfrom India for their glo"al reuirements
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artners with India
Tier 4 Com@anies levera!e localman"0act"rers 0or Contract
Man"0act"rin!
Mitsu"ishi and ord tie0up with
Hindustan Motorsawasa-i ties0up with 6ajajHero ties with Honda
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$uture prospectsIndia Advantage%&'&'
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8he Mar-et !d+antage
ast paced ur"anisationto rise from 2? to >'? "y 2'2'
Middle class expanding "y1' 0 >' million e+ery year
;rowing wor-ing population
)pward migration of
household income le+els
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8he Juality & roducti+ity !d+antage
A"to Com@anies achievin! hi!h@rod"ctivity thro"!h -est @ractices>
T MT MSi. Si!maToyota rod"ction Systems Lean
Companies growing in ran-s can offerHighest arts er Million le+els of uality
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8he olicy !d+antage
A"to olicy 1331 @romotes an
inte!rated a"tomotive sector
1334: "antitative estrictions were
removed
+ncentives 0or & %
Strin!ent environmental controls
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a+ora"le /emographics Impro+ing income cur+e & low rates $ ;lo"al Motorcycle Manufacturer
#argest 8wo0.heeler Manufacturer 2nd #argest 8ractor Manufacturer =th #argest Commercial
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Thank You