Is Facebook the right tool to market my business?

Before You Begin Strategizing…

Do I have a good understanding of how Facebook works to create a page

Do I have the staffing resources to create & maintain an active page?

What current tools am I using to market my company?

Assess the Situation

Are my competitors on Facebook?

What are consumers saying about my brand or product?

Is Facebook the “cure” for my marketing my business?

Define goals & expectations

Strategize

Identify and define staff roles and responsibilities

Determine what tools you want to use to enhance your page or create updates

Draft up a plan/calendar

Implement

NewsletterMagazine/Newspaper Advertisements

Combine with Traditional Marketing!

Market Your Page!

Try Facebook Advertising

Market Your Page!

Measure your Progress